It’s been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn’t what made it such a huge deal.
The billboard measured approximately 56,672 square feet square feet, making it the worlds largest billboard.
For one month, the advertisement proudly inspired Madrid with the bold statement, “Life is out there. Are you?”
It was awarded the official Guinness World Record for Worlds Largest Billboard soon after installation. The previous record had been set four years prior, in 2014.
An official Guinness Records judge confirmed the measurements in February and certified the EcoSport installation as the record-holder for worlds largest billboard.
Engineers mounted the billboard on the front of the magnificent Edificio España in Madrid. The building is the eighth tallest in all of Madrid. It accommodated the huge billboard — which was the size equivalent of 20 tennis courts– for most of February. Engineers removed the 4,409-pound billboard at the end of the month. However, all that effort wasn’t wasted. Ford then donated all materials used on the billboard to the Apascovi Foundation. The foundation is renowned as an employment center for people with disabilities. The center will repurpose all donated materials used in the construction of the worlds largest billboard, giving the achievement a second life.
The decision to design a billboard large enough to sweep the Guinness World Record was inspired by Ford’s famous tagline, “Go Further.” In tandem with the unveiling of their new EcoSport SUV in the European market, Ford decided to take their famed motto literally. The company aimed to “go further” figuratively and literally. In fact, Ford went further than the previous record holder by over 2,000 feet.