Using Billboards to Effectively Advertise Large Events

By now we are all used to outdoor advertising such as billboards, umbrellas, flags and banners, but a billboard remains one of the most effective ways to advertise a large event. They build awareness in a way that no other outdoor advertising media can manage and increases the chances of success of any large event. Say, for instance, that you are organising an exhibition or sports day, specifically targeted at the general public; one of the best, and most cost-effective ways to do this is to display a billboard in the same area as the event. Not only does the billboard announce the presence of the event, but it also appeals to the people in the area that will most likely be interested in attending this event.

Three additional reasons why you should use billboards to advertise large events:

  1. Cost-effective: Using traditional media can be costly. Large events usually target a specific group of people in a specific area. Using television, radio or print advertising can blow the marketing budget. Hiring a billboard in a prominent location for a limited period before and during the event will not only provide great value for money but will also get the message out there without the need for additional advertising campaigns. Of course, it is possible to combine traditional advertising media with billboard campaigns to make them more effective, but a billboard will usually be the most cost-effective solution.
  2. Large audience: If the billboard is located correctly it will be seen by a large audience and it will also be noticed by the right people. One strength of billboards is that they are large and hard to miss, and great design will draw the eye and impart information to the reader in a matter of seconds.
  3. High recall: Great design can vastly increase the recall rate. Therefore, it is very important to get a professional billboard company to do the design. They understand the dynamics of billboard design, and if the creative process is done correctly, the recall is especially high. Humorous or unusual billboards will often be discussed by people, and they will then carry over that recall to another audience member, which will boost your advertising power. It will also increase interest in the event when it is needed most.

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