Tractor Outdoor is pleased to announce that they have added a third digital screen into the LOOP Network.
Consumers are being drawn to spend more money on digital campaigns, especially now that digital is making an extreme impact on the OOH market. South Africa’s OOH advertising market will reach an estimated total value of R5.1bn by 2019, with DOOH generating approximately R1.7bn of this amount, according to PWC’s OOH upcoming predictions research. With the addition of a third digital site to the LOOP network this has grown Tractor’s portfolio significantly.
“The new site is located in Somerset West. It targets Somerset Mall, Strand Beach, Strand Golf Club and the local area at large. Our development team is hard at work filtering through existing and new structures in order to further add to this network. We are extremely excited to see what the next few months are going to reveal,” says Ben Harris, rights and development director at Tractor Outdoor.
Tractor Outdoor recently appointed Wian van Jaarsveld to form part of their sales team in their Cape Town branch.
“With over seven years’ experience in advertising sales and having worked for other media companies, we are extremely proud to have someone with such a motivated and dedicated personality as part of our team. We know that he will contribute tremendously to Tractor and fit in well with the family,” says Remi du Preez, sales director at Tractor Outdoor.
Wian was previously employed at Heart FM as direct account manager servicing businesses all over Cape Town for the last two-and-a-half years. He also has strong OOH experience during his tenure at brandyourcar.com (a transit advertising solution format) working with both agency and direct clients.
He has built great relationships over his time in the media field and has strong experience in working with clients from a broad range of industries from the auto industry, events, pharmaceutical, FMCG and retail with various brands. His overall thorough knowledge of OOH and transit advertising will be vital to all his new and existing clients going forward.
Tractor Outdoor has partnered with the Reach For A Dream Foundation to assist its Aircraft Raffle campaign by contributing billboard space to promote the initiative.
The campaign aim is to give people the opportunity to make a difference while helping children’s dreams come true, by raffling a brand new Jabiru aircraft and a pilot’s licence. The proceeds will go to Reach For A Dream who fulfil the dreams of children between the ages of 3 and 18 who are fighting life-threatening illnesses. “It was decided that this would be a perfect fit to make use of our CSI budget to provide billboard space to Reach For A Dream in order to help make a difference in children’s lives today” says Bruce Jefferies, Eastern Cape Director for Tractor Outdoor.
The billboard is located on Mount Road, in Port Elizabeth and can be seen by the public until the 1st December when the draw will be taking place live on Facebook.