Tag Archives: Pro Active

ProActive™ Campaign drives positive engagement for Halls

Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own the Moment”, with a focus on the Red Cherry and Fruit Burst flavours.

ProActive™ implemented the strategy, which included Shoppa Shows and Queue Stunts, in selected high consumer traffic areas, outside Home Affairs offices, at taxi ranks and at shopping malls.

The campaign’s strategic objectives were to generate brand awareness, provide the opportunity for consumers to try the products and also maximise sales, all of which were successfully met.  Over 700 units were sold during the campaign. Furthermore, the overall feeling amongst consumers was that they ‘love’ the new and improved look of Halls.

ProActive™ Shoppa Shows continue to drive sales for MTN

ProActive™ implemented another ‘MTN Shoppa Show’ campaign, this time in Limpopo, North West, and Gauteng provinces.

The aim of the ‘MTN Shoppa Shows’ is to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network.

The overall campaign success relies on a number of elements, including ProActive™’s creative solutions, which aim to be in line with brand objectives; the operational infrastructure, which executes on a national and continental scale; and brand ambassadors, who are selected and trained. Furthermore, the ‘MTN Shoppa Shows’ are implemented in high consumer traffic areas, including taxi ranks and shopping malls.

The ‘MTN Shoppa Shows’ draw crowds, providing ProActive™ brand ambassadors and MTN sales agents with the opportunity to promote the MTN network and drive sales of airtime and data. The activations aim to provide a positive brand experience for consumers in order to maximise brand loyalty and affiliation.

ProActive™ can activate brands in South Africa, Zambia, Zimbabwe, Malawi, Mozambique, Botswana, Namibia, Angola, Ghana, Uganda, Kenya, Nigeria, Tanzania, and Rwanda.