Out of Home world’s top managers and personalities to share their knowledge at FEPE International Sorrento Congress
Many of the top names in Out of Home worldwide are speaking at the forthcoming FEPE International Congress in Sorrento to be held on June 6-8.
Posterscope’s outgoing global CEO Annie Rickard will deliver a keynote on the evolution of the Out of Home specialist agency while Ocean Outdoor CEO Tim Bleakley will host a three handed presentation to describe how an important London landmark, the iconic Piccadilly Lights, has been reborn through the application of digital technology.
Brendon Cook, CEO of Australia’s oOh! Media will outline some of the challenges posed by the online world and will call to the OOH industry not to devalue the medium by following an “impression only” approach.
Primesight CEO Naren Patel and Justin Cochrane from Clear Channel UK will join a panel to discuss how OOH can support its value proposition and Ströer Group Co-CEO Christian Schmalzl will discuss the live issue of automation in the OOH industry with Talon Outdoor founder and CEO Eric Newnham, moderated by journalist and industry commentator Dominic Mills.
Delegates to the Congress will also be given an overview of the Italian marketplace by Fabrizio Du Chene de Vere, Direttore Operativo presso IGPDecaux, a 37-year veteran of the Italian Out of Home industry.
Further speakers and a full Congress programme will be announced shortly.
FEPE Executive director Bob Wootton says:“FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world. With some of the industry’s most capable operators sharing their knowledge and the secrets of their success, Sorrento should educate and inform as well as inspire.”
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The Congress, which will take place at the Hilton Sorrento Palace (pictured), will welcome more than 300 delegates to a wide-ranging event including a full conference programme covering all the key issues of the day, the announcement of the 2018 FEPE Creative Awards and a full exhibition space.
As ever the Congress will provide superb networking opportunities and a range of challenging and stimulating content exploring the broader and fast changing media environment in which Out of Home is playing a fundamental and expanding role. With Out of Home taking a greater share of media budgets in many territories across the world, the medium is now recognised as an increasingly dynamic and core element of many brands’ promotional expenditure.
Delegates will have a unique opportunity to exchange ideas and gain a worldwide perspective on how OOH is developing. The importance of creativity will once again be highlighted with a number of awards, including the FEPE Creative Award and further accolades for Life Achievement, Leadership and Technical Innovation.
FEPE President Tom Goddard says: “Every year the FEPE International Congress gets bigger in terms of delegate numbers from across the world and better, we hope, in its content. It’s a unique and uniquely valuable event in Out of Home and we look forward to welcoming old and new friends in Sorrento.”
For further information and booking form visit fepe.com
FEPE International has revealed the Exhibitor Packages for this year’s Annual Congress to be held at the Hilton Sorrento Palace in Sorrento from June 6-8.
The exhibition is a key part of the event, allowing suppliers to the out of home industry to reach the global industry worldwide.
For the second year Congress will begin with a special Networking Event where exhibitors can meet FEPE board members and other specially invited key buyers from around the world for up to ten one-to-one ten-minute meetings.
Exhibitor packages are £6000, including two full delegate places (value £3500). There is a reduced cost for additional booth staff. Exhibitors also have access to meeting facilities and the FEPE Lounge. The Exhibition is sited next to the main Congress auditorium and there are also other branding opportunities for exhibitors and Congress sponsors.
Congress Sponsors include Platinum Sponsors Ayuda, Posterscope and Daktronics and Gold Sponsors Broadsign and Prismaflex
Over recent years the Exhibition has grown in size and scale to become a key part of the Congress, the more so as technology and data – which comprise many of the exhibits – have grown in importance as the worldwide out of home industry transforms itself in the digital era.
The Networking Event provides a unique opportunity for exhibitors to demonstrate their products and services in detail to some of the world’s major OOH companies.
Comments by Exhibitors at last year’s Congress in Stockholm include: “great space and a good selection of suppliers” and of the Networking event “this was a great event for us. It is so beneficial to get one-on-one time with key buyers from the industry.”
FEPE International Secretary General Mark Flys says: “FEPE has always been the place to learn about the industry and how it’s changing and to catch up with colleagues through its successful social programme. The Exhibition and Networking Event now comprise a key third leg of the Congress where suppliers and buyers can proactively move their businesses forward.”
For further information contact Mark Flys – email@example.com