Maintaining positive business growth in today’s economy is a tough call for any business, even more so in a competitive category like the out of home industry. Relativ Media, a dynamic out of home media business that offers marketers opportunities in prime locations, celebrates its second birthday this month as Relativ Media. MD Brett Tucker looks in the rear-view mirror at what has passed and what lies ahead for the company.
“It’s been a great ride so far, and as with any growing business we’ve had to adjust our resources to keep up with our incredible growth spurt over the last 18 months,” says Brett. “We’ve been extremely fortunate to have grown from a small two-man team to a staff of just under 30 people today.
Over the past two years we’ve introduced various media offerings to our clients in the outdoor, digital out-of-home, mall, airport, and ambient space, along with multiple non-traditional offerings from student residence ownership, the Neighbourgoods Market, Spaza point of sale initiatives, the Putco bus network and a very exciting bike sharing platform that has just been launched with more to come.”
To strengthen its market share, the company has entered a few strategic joint ventures with other outdoor suppliers. “Worth special mention is an offering that we’ve aptly termed The Big Box,” says Brett. “It’s a brilliant hybrid of a retail outlet and advertising platform.”
“We have worked hard to put the right team and people in place, and are now geared for continued growth in this very exciting space. We are continuously looking for good, trustworthy and honest operators, because these are the individuals that drive the culture of the business, regardless of the company’s financial success.”
Relativ Media was appointed by Samsung to assist with the launch of both the S7 and S8 Galaxy phones, both of which were a great success. “The talkabability factor was incredible and the take up of both the S7 and S8 on launch exceeded expectations,” says Brett. “The team did an amazing job in executing both these projects with short lead times and a large amount of pressure to deliver.”
“We love getting our teeth stuck into innovative campaigns while dealing with great clients and agency partners that keep us inspired to continuously deliver on exceptional ideas that exceed their objectives.
When we started this business, we wanted to disrupt the way OOH is both practiced and perceived in the industry, and to date we’re pleased with the progress we’ve made, but at the same time we know there is still a long way to go. We certainly still have a great deal to learn from both local and international trends, but at the same time we’re absolutely looking forward to what the next few years will bring.”