- The Social Wall offering demonstrates the synergy of social media and digital out-of-home as an ideal pairing for an interactive and engaging multi-channel campaign, whereby linking live feeds from social media platforms to be displayed onto Primedia Outdoor’s digital out-of-home assets. This fully automated digital technical innovation serves to prove the immediacy and interactive capability of digital out-of-home.
- Radio-to-Road, in collaboration with Primedia Broadcasting, is a first-to-market innovation. This offering is a powerful multi-channel solution that synchronises audio and visual channel to enhance the impact of advertising communication, by delivering both an audio and a visual advert for the same campaign, simultaneously. The synchronised process is fully automated through Primedia’s highly advanced media management system.
“It is an incredible achievement to have been selected as one of the top three nominees for this year’s Technical and Innovation Award,” said Dave Roberts, Chief Executive Officer of Primedia Outdoor.
“It serves to confirm that Primedia Outdoor is on par with global standards for technical innovation. We continuously strive to push boundaries to deliver engaging and memorable out-of-home campaigns, fuelled by technology,” he added.
Primedia Outdoor wishes to congratulate Ocean Outdoor for being selected as the winner of the Technology and Innovation Award at the 2019 FEPE International Annual Congress. Ocean Outdoor was voted the winner for their ‘Ocean Rescue’ technical innovation. Furthermore, we would like to thank FEPE International for the opportunity to showcase our initiatives at the 60th FEPE Annual Congress.