Primedia Outdoor launches a new LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal.
Following the success of its Freeway Digital Network in Gauteng, Primedia Outdoor’s new 4.5m x 18m LED billboard in Durban delivers an audience impact of 3 327 782 over four weeks. Audiences travelling from the southern suburbs towards the Durban CBD will be met with the LED billboard.
“We are dedicated to offering advertising solutions that are impactful and engaging, allowing clients and agencies to develop significant DOOH campaigns that positively influence purchase behaviour,” adds Wilkins.
Primedia Outdoor now delivers a newly extended freeway digital network of five freeway LEDs, measuring a total of 405 square metres with a unique audience reach of over 1.9 million people and audience impacts of 21 525 479 over a four-week period.
According to Primedia Outdoor, its roadside DOOH, which also includes Urban and Township LED billboard networks, stretch over three provinces delivering notable audience impacts of 33 560 157 over a four-week period.