Tractor Outdoor partners with Table Mountain Aerial Cable way

Tractor Outdoor, in partnership with Table Mountain Aerial Cableway Company, has recently undertaken a complete rebranding of Cape Town’s iconic cable cars. Mastercard South Africa has entered into an agreement to sponsor certain branding elements at the Cableway.

Voted as one of the New 7 Natural Wonders of the world in 2011, Table Mountain is also one of the most visited tourist destinations in Africa.

Table Mountain Aerial Cableway Company takes pride in providing approximately one million visitors from all over the world a world-class experience. The Cableway itself has, to date, transported over 26 million visitors to the summit of Table Mountain. Each of the two cable cars is able to carry 65 visitors every 4-5 minutes, enabling almost 800 visitors to enjoy the trip every hour.

“Table Mountain Cableway is one of the most iconic tourist attractions in the world, and we are extremely pleased and proud to be involved in a project of this size and stature. We started our business in 2001 in Cape Town and we are proud to now be the number one supplier of OOH solutions in the region” says Simon Wall, Managing Director of Tractor Outdoor “Tractor Outdoor is excited to be partnering with a brand that is synonymously thought of as one of the most attractive and majestic destinations in South Africa, and looks forward to providing a fresh perspective with spectacular, high-impact branding experiences for visitors to enjoy”.

Face First Media acquires the Durdoc House Sky Sign

Face First Media has just finalised its acquisition of another mega Sky Sign in the Durban Inner City. The Durdoc House Sky Sign of approximately 400 square meters in size, will further strengthen its strategic holding in the Inner City following the successful acquisition and relaunch of the Hisense Nedbank House Sky Sign earlier this year. This highly visible sign has a gateway presence and is directly noticeable for inbound traffic entering the CBD directly from the N3.

“In line with Durban’s vision to become the most liveable City by 2030 and the Metro’s focus on Inner City rejuvenation, we are also expanding our footprint in the inner city by focussing on high impact signs through amplifying their visual presence” says Stevan Wilken, Face First Media’s CEO.

“While there is a tendency for media owners to follow the decentralisation impulse towards the new and expanding economic nodes in Umhlanga and Ballito, one should not underestimate the critical mass of the Inner City and the new face of the heart of the City becoming visible through investments in the Point Waterfront, Film City, TSOGO Sun extension of the hotel and casino area and the upgrading of a number of commercial buildings” Stevan rightly points out.

Sky Signs are sometimes referred to as the “captain jewels in the carcanet” that offer valuable and extraordinary charisma to the aesthetic experience of Inner Cities. “For us these eye-catching advertising offerings have a vital role to play by animating the skyline and offering bold advertising exposure for impactful messaging in the heart of the city”, concludes Wilken.

New Joburg By-laws probably only in 2018

The draft new by-law that was published for public comment in May of this year will only be promulgated in 2018 to coincide with the calendar year. Currently, the draft by-law is under consideration in light of the numerous objections that were received.

The draft by-laws created a strong reaction from the industry where various role-players raised multiple objections including some provisions that are regarded as unconstitutional. These objections were all lodged with the City and they are currently under consideration.

Launching the City of Johannesburg’s monthly clean-up campaign, A re Sebetseng, the Executive Mayor Herman Mashaba said the municipality will start to enforce stronger by-laws.

“I was struck by the amount of illegal advertising, dumping, and drilling that was taking place in the area,” Mashaba said.

Once this process of considering the objections is finalized, the draft by-laws must be resubmitted to a full council meeting for its final approval. This is not expected before October of this year with its effective date probably 1 January 2018.

MyCiTi campaign a win for African Extracts

Transit Ads™ has exclusive advertising rights to MyCiTi buses in Cape Town, providing an opportunity for brands who want to stand out within the city. The bus network clocks 75 000 commuter journeys per day, so advertising on this medium provides visibility and frequency.

“Buses are giant billboards that have the ability to showcase brand messaging in areas where other forms of out of home are limited; or the opposite, where cities are cluttered with various forms of advertising. For African Extracts, buses directly and successfully target their audience,” says Hugh Wilson, national sales manager: Transit Ads™.

Absa hops onboard City Sightseeing

Exploring new ways to reach South Africans out-of-home, Absa hopped onboard City Sightseeing buses to advertise their new rewards programme.

The red double-decker City Sightseeing buses are world-renowned; these iconic open-topped buses act as travelling billboards and have an active and established presence taking locals and tourists to experience some of the best-loved locations in the city and surrounds. Watch the experience here.

The Absa rewards message is simple, as an Absa Rewards member, you get cash rewards, on all your debit, cheque and credit card purchases, no matter where you shop. What makes this unique is that you earn real cash not just points which means you get paid to sightsee which is even better!

Tag 8 is proud to partner with City Sightseeing bringing brand partners onboard and offering external and internal branding, Wi-Fi advertising and activations.

Outdoor Network’s burning billboard keeps it legal

British American Tobacco South Africa (BATSA) and Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes.

Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience for the week of 21-25 August, as part of BATSA’s broader ‘Keep It 100’ campaign. The tagline ‘Smoking illegal cigarettes burns homes’ can be taken literally but also implies that households will be affected because illegal cigarette manufacturers do not pay taxes and therefore stunt social development. The aim of the campaign is to alert consumers to the fact that smoking illegal cigarettes can have dire consequences for both families and the country as a whole.

“The cleverly constructed ‘burning billboard’, which is not really burning at all and complies with the city’s safety regulations, is manned by a special effects crew and a health and safety representative. After a week, the ‘burning billboard’ will be replaced with a static billboard for a month to reinforce the message.

Outdoor Network believes the innovative billboard, which has garnered a lot of media attention, demonstrates how custom-designing for OOH can deliver a ‘burning message’ with optimal creativity. Media such as: Radio 702, online news portals EWN and Times Live and The Citizen newspaper, to name but a few.

Impact is created through visual effects and shows how a simple yet powerful campaign can drive engagement and generate debate. This premium location, situated near the off-ramp to Barry Hertzog road in Johannesburg and seen from Empire Road, delivers maximum audience numbers, reaching 583,075 commuters, with 3,338,136 impacts and an average frequency of six per month (which amounts to approximately 6% of Gauteng’s population) according to ROAD.

By drawing attention to illegal cigarettes, BATSA hopes to drive consumers to smoke legal cigarettes and ‘Keep It 100’ – a phrase that means ‘keep it real, keep it honest’. To further encourage this, BATSA will be offering consumers a premium red cigarette in each of its boxes, signifying that they are ‘smoking legal’, which they hope will become a status symbol.

The ‘burning billboard’ shows that out-of-the-box thinking can go a long way towards increasing impact, recall and engagement simultaneously.

Primedia Outdoor awarded Ekurhuleni Metro ad signs tender for a second time

The Ekurhuleni Municipality has awarded a tender for the design, manufacture, supply, erection and maintenance of 340 street-name advertising signs to Primedia Outdoor for the next four years.

The municipality oversees the East Rand of Gauteng, which extends from Germiston in the west to Springs in the east and Nigel in the south and includes Kempton Park, Boksburg, Benoni, Brakpan, Edenvale and Bedfordview.

Primedia Outdoor held the street-name advertising tender from 2013, but had to re-submit when it expired in July 2016. The new tender will see Primedia Outdoor’s responsibility for the Ad-lite signs extending to 30 June 2021.

“We are delighted to have won this tender for the second time in a row,” says Kennedy Tshabalala, Executive: Rights & Development. “It’s really a win-win situation for Primedia Outdoor and Ekurhuleni because Primedia has over many years become specialist supplier of Ad-Lites in the municipality and is therefore well positioned to meet its contractual obligation.”

The optimally located signs carry the added benefit of displaying street names and as they are illuminated brand advertisements are clearly visible day and night. The signs work particularly well to advertise the location of fast food outlets, banks and ATMs, retailers, petrol stations, hotels and motels, hardware stores and car dealerships to drive customers in-store.

The MediaShop to host OOH workshop for SMMEs

As part of The MediaShop’s ongoing engagements with media owners and partners, the agency is hosting an Out of Home (OOH) workshop on Thursday 7 September at the Bryanston Country Club.

Specifically, the purpose of this workshop is to interact with SMMEs within the Out of Home sector to discuss the state of the OOH landscape and give advice to media owners on how to better interact with the agency and hopefully grow their business in the process.

“We want to continuously find better ways of working with various media owners and specifically SMME’s. We hope that this workshop will give insights on the critical ingredients of success within this sector, and also share our views on where we see the future of OOH,” says Johannesburg’s MD Kgaugelo Maphai.

“We will have speakers from The MediaShop, a client, and Michele Munro and her team from MMAP addressing the audience to cover various aspects relating to OOH.”

Craig Wallis, Business Unit Manager and Head of Outdoor at The MediaShop adds: “We will begin with an introduction of our internal OOH team and offer insights into the processes that need to be followed within TMS, examples of great campaigns, spotting great sites and what we expect from our media owner partners.”

The Outdoor Measurement Council (OMC)/ROAD/Quantum studies will also be touched on as well as what SMMEs as a collective can do to motivate advertisers to book with them.

“We’re looking forward to this engagement with OOH SMMEs, and we’re confident that at the end of our session, the media owners will have a much clearer picture on what it takes to work with us and to move their businesses forward,” says Kgaugelo.

Four advertising scholarships available

Primedia Outdoor and the AAA School of Advertising are offering four students, from disadvantaged backgrounds, scholarships for full time study (up to three years) commencing in 2018, at the AAA School of Advertising.


Students will be able to apply for either a BA in Marketing Communication or BA in Creative Brand Communication degrees. The partnership also means that staff members of Primedia Outdoor can upskill or refresh their talents by attending short courses that range from analytical and financial decision making to creativity and problem solving.

“We are passionate about education,” says Peter Lindstrom, executive: sales and marketing at Primedia Outdoor. “This is why we are proud to partner with the AAA, which has an excellent reputation for turning out graduates who are smart, capable and industry ready.

Deliver real world skills

“In the past, we focused our CSI on providing school bags and stationery to selected schools, but have shifted our focus to increase the sustainability of our efforts, which now include food gardening and our partnership with AAA.”

Executive dean and head of the AAA, Professor Krishna Govender adds, “We pride ourselves in providing students with degrees and diploma courses that deliver real world skills. This partnership further entrenches the AAA as the place where future industry leaders are born. It also cements our involvement with the broader marketing and communications industry, not only through formal programmes but also through active and effective industry involvement. We look forward to welcoming the successful bursary recipients to our school.”

Applications for the bursaries open in September. For more information, email or call +27 (0) 11 781 2772.

Smoking billboard brilliantly lets Joburg drivers know that smoking kills

Motorists driving along Empire road in Johannesburg might be forgiven for yanking their steering wheels or hitting the brakes if they see a burning billboard this week.

But the City of Johannesburg’s emergency services has assured drivers there is nothing to worry about.

The burning billboard‚ which is situated near the off-ramp to Barry Hertzog road‚ is part of a campaign by British American Tobacco South Africa (BATSA) to raise awareness about the illicit trade of cigarettes.

To keep the smoke and fire burning over the next four days while the campaign is running‚ the organisers are making use of an entire special effects crew.

Manuel Lopes‚ head of productions at Joe Public‚ said the campaign was making use of a crew of up to seven people‚ including a choreographer monitoring the wind direction and strength to ensure safety.

“It obviously isn’t real flames. It is just special effects and we’ve got a health and safety person on site‚” he said.

Lopes said the intensity of the smoke and fire will change over the course of the week‚ with up to a quarter of a ton of liquid gas being used to keep the effects going.

Mfundo Shabalala‚ who works at Hollard in the office park adjacent to the burning billboard‚ said he arrived at work on Monday morning and saw people standing around.

“I saw the smoke and fire and thought maybe the billboard was on fire. But then I saw people with the gas cans‚ so I thought it might be controlled‚” he said. Shabalala said he wasn’t worried about fire because it didn’t look like it did any damage to the billboard.

Oupa Mabota‚ a driver who dropped someone off in the vicinity of the billboard on Monday morning‚ said he was left a little confused.

“When I saw it‚ I was with my boss… I slowed down [on the offramp to Barry Hertzog] and my boss took a picture. When I came back later‚ it was still burning‚ but it didn’t do anything to the billboard‚” he said.

Mabota said he was confused‚ but didn’t worry because people seemed relaxed in the area.

Bongumusa Makhathini‚ director of legal and external affairs for British American Tobacco South Africa‚ said in a statement that the campaign was done to raise awareness over the nearly R6-billion lost in tax revenues yearly.

“South Africa simply cannot afford to lose such an amount – R6 billion would go a long way in funding the shortfall government realises in funding public imperative campaigns such as free higher education; strengthening of law enforcement agencies and implementing the much-needed National Health Insurance‚” he said.

Makhathini said BATSA wanted to raise awareness about the negative economic impact of the illegal trade of cigarettes.

Robert Mulaudzi‚ spokesperson for the City of Johannesburg’s emergency services‚ said the organisers of the campaign had obtained the necessary permission from the city‚ and emergency services would be monitoring the process throughout the week.

Mulaudzi said emergency services would ensure that the campaign organisers complied with safety regulations.

See TimesLive’s video “burning” billboard for yourself below.