Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment, argues Howard Lonstein, marketing manager for Outdoor Network. Continue reading Path to purchase… OOH or POS?
SchoolMedia has joined forces with the Castle of Good Hope to work on an inspiring project for the youth and the public as a whole. The importance of this project is to educate & inspire the youth to develop an interest in their history. The Castle of Good Hope is situated in Cape Town and has rich history of a building that is so much more than just a military fortress. When the foundation stone of the Castle of Good Hope was laid in August 1666, by the then Governor of the Cape Colony, Zacharia Wagenaar, the intention was to build a solid defence against two main enemies: rival European powers who could attack from the sea and the indigenous population who fought to retain their land and freedom. Last year was the 350th commemoration of the Castle of Good Hope.
Khethi Ngwenya – Managing Director of SchoolMedia, made a proposal to the Castle of Good Hope, illustrating how a small idea could aim to be so much bigger. SchoolMedia developed a timeline on the wall to show the different events that took place at the Castle of Good Hope through the 350 years. This makes the learning experience for school kids fun and easy because timelines are creative tools by which students can track and remember historical events. The timeline is currently being painted on the walls of different schools across the country. The project is part of a move to ensure that young South Africans study the true history of the South Africa as well as to be part of efforts to achieve the overarching objective to heal and reconcile the nation.
The next phase of the project will see the Minister of Defence effectively launching the project followed by dialogue sessions where the youth and the public will come together in discussion, as well as national competitions where the youth will challenge each other to see what they have learned from this project. Other partners that are involved are the Department of Defence, the Castle of Good Hope as well as the Department of Basic Education. This project will be included as part of the history curriculum at schools. SchoolMedia’s exhibition on the project is currently taking place at the Rand Easter show until the 23rd April 2017. The stand number is: Hall 10 A & B.
“A lot of people don’t know about the history of the Castle of Good Hope. It is the oldest existing colonial building in South Africa. In 1936, the Castle of Good Hope was declared a historical monument which is now a national heritage site. The significance of this project is to educate, inform and empower the youth so that they know their real African history”, says Ngwenya.
The Castle of Good Hope was the residence of the Governor until the British took control of it. It served as military headquarters for the British until it was handed over to the government of the Union of South Africa. Today, the Castle of Good Hope is the home of five Regiments, the Iziko Museum of South Africa and the Caste Control Board, which is the administrative arm of the Castle of Good Hope on behalf of the Department of Defence.
Primedia Unlimited has moved its headquarters to Growthpoint Properties’ newly refurbished 151 on 5th office park in Sandton Central. Continue reading Growthpoint’s 151 on 5th Welcomes Primedia Tenancy
The first movie with a billboard as a main character has been released. This movie will have a profound influence on the perception of billboards. The great Frances McDormand plays a grieving mother who’s fed up with the lack of momentum on her daughter’s murder case. So she rents three billboards outside the town, criticizing the local police.
Specifically, she calls out the popular chief of police, played by the also-great Woody Harrelson. One thing leads to another and pretty soon there’s more violence and all kinds of property destruction as the whole town starts picking sides. McDonagh’s trademark dialogue, caustic and filthy and as funny as it is shocking, is on full display here and the cast appears to be having a great time chewing on it.
It’s been five years since the last Martin McDonagh film and if the trailer for Three Billboards Outside Ebbing, Missouri is any indication, his next movie is worth the wait. The acclaimed Irish playwright turned filmmaker, whose work has always been a profanity-laced bitter cocktail of tragedy and comedy, has turned his lens toward Middle America for a story of small town folks making a series of increasingly poor decisions. Things escalate quickly in McDonagh’s stories and this movie looks hysterical and sad and unnerving. In other words, it looks like a Martin McDonagh movie.
watch the trailer on you tube
JC Decaux Australia is taking part in a global out of home safety campaign, which will promote simple and universal messages to save lives on roads.
JCDecaux Australia will be one of 70 countries to feature the first worldwide out-of-home campaign on road safety. Developed in Paris in partnership with the FÃ©dÃ©ration Internationale de lâ€™Automobile (FIA) and JCDecaux, the campaign is supported by famous ambassadors to promote simple and universal messages to save lives on roads.
Every day, 3,500 people die in car crashes worldwide, which means 1.25 million people every year. A particularly alarming situation for 15-29 year-olds, for whom traffic related fatalities are the first cause of mortality. If the global trend continues, by 2030 car crashes could become the first cause of mortality worldwide with nearly 2 million deaths a year.
Featuring the hastag #3500LIVES, the out-of-home campaign aims to raise awareness and prompt all road users to adopt simple, easily applicable and efficient rules.
The campaign promotes 10 â€œGolden Rulesâ€�* embodied by 13 famous ambassadors including:
athletes Yohan Blake, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal and Wayde van Niekerk;
drivers Fernando Alonso, Felipe Massa, Marc Marquez and Nico Rosberg;
artists Pharrell Williams and Michelle Yeoh, and;
politicians including Anne Hidalgo.
All ambassadors have donated their time to defend this cause personally and voluntarily. Those messages will also be endorsed by international institutions like the International Olympic Committee. The FIA and IOC have signed a formal agreement to promote the campaign messages across their shared platforms and ahead of sporting events.
Using the theme â€œSign up, stay safe, save livesâ€�, the campaign underlines the role that each and everyone can play to make roads safer for all users. Members of the public are also invited to sign a ten point manifesto, which calls on all governments to make road safety a priority and introduce effective legislation on key risk factors on the road.
In Australia the campaign appears across the JCDecaux out-of-home network in Sydney, Melbourne and Brisbane.
â€œAustralia is no different when it comes to road safety and the devastating impact road accidents cause with 1,209 fatalities in 2015^. Our global campaign will seek to support and amplify any Australian road safety campaigns to spread the message and raise awareness of road rules,â€� JCDecaux Australia CEO Steve Oâ€™Connor said.
JCDecaux Chairman of the Executive Board and Co-CEO Jean-Charles Decaux said: â€œOutdoor advertising is at the core of all sorts of mobility and we are thrilled and proud to contribute to spread these messages around the world through the impact of our locations. This commitment is also aligned with our companyâ€™s social responsibility policy and all the JCDecaux employees, who work on a daily basis to improve urban life quality, are delighted to get involved in the promotion of this cause of public interest: road safety for citizens around the world.â€�
The partnership between the FIA â€“ which represents 245 sport and mobility clubs around the world â€“ and JCDecaux â€“ which offers its advertising displays all around the world to ensure significant visibility â€“ makes this an unprecedented campaign.
â€œI encourage everyone to promote and share the campaignâ€™s key messages and sign our manifesto for government action. Too many people lose their lives unnecessarily in road crashes daily,â€� said FIA President Jean Todt. â€œWe are proud to have worked together with JCDecaux on this campaign, and also with 13 fantastic ambassadors, each of which is a role model, especially for young people, the group worst affected by road crashes.â€�
Translated in 30 languages, the campaign #3500LIVES will appear in 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times.
Barry Sayer has been renewed as non-executive Chairman and Director of the Board of JCDecaux Sub Saharan Africa, effective from 1 February 2017.
Jean-Sabastien Decaux, CEO Southern Europe, Belgium and Luxembourg, and CEO Africa and Israel, said:
I’m pleased to continue to collaborate with Barry. I have no doubt that his contribution will be important to successfully meet the many challenges and projects facing us in this promising continent.
Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking and innovative media types, in fact we have an abundance of entrepreneurial media owners in South Africa, but just how influential is advertising versus peer to peer recommendations? Continue reading Did your friend make you buy that?
Airport Ads®, a division of leading out-of-home company Provantage Media Group, has been awarded the exclusive media rights for advertising opportunities within the Polokwane International Airport precinct. Continue reading Airport Ads secures exclusive media rights at Polokwane International Airport
While Primedia Outdoor is a big believer in billboards, small is beautiful too: AdLites, (also known as directional or street name signage), serve multiple purposes and can produce large scale results. Continue reading Primedia Outdoor’s AdLites point the way to stronger brand presence