Tyquin Brothers Recognised by Global Out-of-Home Industry Body, with Prestigious Lifetime Achievement Award

Michael ‘Mike’ Tyquin, cofounder of goa Billboards, and his brother Brian, founder of Outdoor Systems were honoured last night in Stockholm for their outstanding contributions to the Out-of-Home industry with the prestigious Lifetime Achievement Award by FEPE, the worldwide association of outdoor advertising companies.

The first Australian recipients of the award, Mike and Brian were recognized for their outstanding contribution to Out-of-Home in Australia over their 50+ years in the industry at the 58th FEPE International Conference held in Stockholm, Sweden.

 

The event has seen delegates and industry professionals gather from all over the world, each with their unique viewpoints on how Out-of-Home will continue to thrive. Each year, the congress recognises four individuals, presenting the Lifetime Achievement Award, Leadership Award, Technical Innovation Award and Creative Award.

 

Appearing in Stockholm to collect the award in person, Mike expressed to his peers that he was “very honoured and humbled” to receive it.

 

Having worked in Out-of-Home for over 50 years, Mike’s nomination for this award is a testament to his significant impact on the evolution and growth of ‘outdoor’ within Australia, since his start in the industry back in 1959.

 

Starting in the street poster business, Mike purchased a small company in 1959 which became Australia Posters in 1970 and later, the development of new technologies in the 1980s saw the introduction of digitally printed vinyl skins that allowed a production quality not obtainable previously.

 

Mike is a cofounder of goa Billboards which started back in 1983, operating out of a humble shed in Bowen Hills, Brisbane. Today, goa is Queensland’s largest billboard and signage company and launched Australia’s first digital billboard network in 2009.

 

goa is still family owned and operated with Mike’s three sons managing the day to day running of the business. With the head office in Brisbane and sales offices in Sydney and Melbourne, goa Billboards develops the best solutions for some of the top brands in Australia to get them noticed.

ProActive implements campaign for KOO Food Innovation

ProActive™ is rolling out a widespread, national in-store campaign for KOO’s new food innovations – KOO Chakalaka with Beans, KOO Chakalaka with Peas and KOO Baked Beans Lite. The campaign is being implemented in the top one hundred Spar and Pick n Pay Family stores across the country. With the key objectives of creating awareness for the new products and maintaining and growing consumer loyalty for KOO as a brand, the activations are being rolled out over a number of weekends.

“KOO is a South African household staple, it has a strong legacy and an established consumer base. In terms of creating awareness around new products, the strength of the brand poses both a challenge and an advantage. We kept this very much in mind when we created the strategy for increasing awareness of the new KOO products,” explains Makhetsi Phakoa, Business Unit Head: ProActive™ Activations.

The campaign provides the opportunity for consumers to sample the products while they are in the supermarket and thus in a purchasing frame of mind. Part of the strategy is a promotion to purchase three products and stand a chance to win airtime.

Paul Moloi, Senior Brand Manager, Culinary, Meal Solutions for KOO says: “We are very excited about the launch of the new KOO products into the marketplace. The products will attract both loyal KOO buyers as well as consumers who are new to the brand. The activations campaign is ensuring that shoppers are aware of the new ranges and are positively engaging with the products.”

FMCG products, especially food products, receive excellent traction through activations campaigns especially if they are in-store, with high conversion to sales.

“Activations are a perfect vehicle for taking a new food product to the consumer as it allows them to see, smell and taste the product. Brand ambassadors represent and personify the brand, and this provides shoppers with the opportunity to directly engage with the brand, ask questions and learn more. In-store activations entice consumers to buy and also educate them. This results in greater affiliation with the products and heightens the probability of continued purchase,” concludes Phakoa.

JCDecaux launches their DOOH solutions in East Africa

JCDecaux sub-Saharan Africa is the leading and driving force in the advancement and growth of Digital Out of Home in Africa. To endorse this, Marketers and clients in Dar es Salaam (Tanzania) were engaged in a digital discussion, the first of a series of annual conversations that JCDecaux Africa will be driving along the theme, “Connected Cities, Connected Consumers” across the African continent. Continue reading JCDecaux launches their DOOH solutions in East Africa

SchoolMedia embarks on project to share SA history with our youth

SchoolMedia has joined forces with the Castle of Good Hope to work on an inspiring project for the youth and the public as a whole. The importance of this project is to educate & inspire the youth to develop an interest in their history. The Castle of Good Hope is situated in Cape Town and has rich history of a building that is so much more than just a military fortress. When the foundation stone of the Castle of Good Hope was laid in August 1666, by the then Governor of the Cape Colony, Zacharia Wagenaar, the intention was to build a solid defence against two main enemies: rival European powers who could attack from the sea and the indigenous population who fought to retain their land and freedom. Last year was the 350th commemoration of the Castle of Good Hope.

Khethi Ngwenya – Managing Director of SchoolMedia, made a proposal to the Castle of Good Hope, illustrating how a small idea could aim to be so much bigger. SchoolMedia developed a timeline on the wall to show the different events that took place at the Castle of Good Hope through the 350 years. This makes the learning experience for school kids fun and easy because timelines are creative tools by which students can track and remember historical events. The timeline is currently being painted on the walls of different schools across the country. The project is part of a move to ensure that young South Africans study the true history of the South Africa as well as to be part of efforts to achieve the overarching objective to heal and reconcile the nation.

The next phase of the project will see the Minister of Defence effectively launching the project followed by dialogue sessions where the youth and the public will come together in discussion, as well as national competitions where the youth will challenge each other to see what they have learned from this project. Other partners that are involved are the Department of Defence, the Castle of Good Hope as well as the Department of Basic Education. This project will be included as part of the history curriculum at schools. SchoolMedia’s exhibition on the project is currently taking place at the Rand Easter show until the 23rd April 2017. The stand number is: Hall 10 A & B.

“A lot of people don’t know about the history of the Castle of Good Hope. It is the oldest existing colonial building in South Africa. In 1936, the Castle of Good Hope was declared a historical monument which is now a national heritage site. The significance of this project is to educate, inform and empower the youth so that they know their real African history”, says Ngwenya.

The Castle of Good Hope was the residence of the Governor until the British took control of it. It served as military headquarters for the British until it was handed over to the government of the Union of South Africa. Today, the Castle of Good Hope is the home of five Regiments, the Iziko Museum of South Africa and the Caste Control Board, which is the administrative arm of the Castle of Good Hope on behalf of the Department of Defence.