Alliance Media a BIG winner at the MOST awards 2018

The South African Media Awards, (MOST Awards) celebrated its 10thyear this year and with their decade of hard work, comes the event’s stripes in solidifying the event as the Media Industry’s respected benchmark of excellence.

Alliance Media won first place in two categories; Best Out Of Home (OOH) Media Owner in South Africaand Best Media Owner in Africa.

The Out Of Home category is the biggest category at the awards; this year there were 25 Out Of Home companies competing for the MOST Awards title of Best Out Of Home Media Owner.

Sandra Gordon, founder of the MOST Awards wrote the following about Alliance Media winning the Best Out Of Home Media Owner award.

The Alliance Media team was rated especially higher against the criterion “Sales Service Delivery”. One voter explained: “Alliance Media provides us with the best value and service in the business.” Another said: “Alliance Media is a strong and innovative OOH company and has an incredibly passionate team which is evident in their work.” A third added: “Alliance Media has great people who are concerned about their clients’ brands and they keep up with the ever-changing environment. Their coverage around Africa is unmatched and they have local offices making speed to market even faster.”

Winning theBest Media Owner in Africaaward for the second-year running has shown consistency of service and understanding of the OOH landscape in Africa by Alliance Media.

“We are proud of our achievement and thank our incredible teams in 23 African countries and our amazing clients who have made us Africa’s leader in Billboard & Airport Advertising” says Greg Benatar, the Group Sales and Marketing Director at Alliance Media.

Recognised as the Pan-African leader in Outdoor and Airport advertising, Alliance Media has the widest coverage on the African continent with 25,000 sites in 23 countries, with over 20 years’ experience. Alliance Media has been awarded “Best Outdoor Advertising Company” in multiple markets for the past 10 consecutive years.

Primedia Outdoor and DG Murray Trust team up to inspire early childhood development

In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joint forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children.

“Children are the source of human capital. If we want to change the education system, grow the economy and create jobs, we must invest in young children”, says Dr. David Harrison, CEO of DG Murray Trust (DGMT). “In fact, for every Rand invested in quality early childhood development, South Africa will get at least R10 back, but with a quarter of our children nutritionally stunted and poorly equipped for school, we are shooting ourselves in the foot for the next 20 years at least”, he added.

As part of this landmark collaboration, a total of 705 high-impact advertising panels along highways, main arterials and taxi ranks will feature key messaging from Nal’ibali, Grow Great and SmartStart – three innovative programmes focused on early learning, nutrition support andmonitoring quality early learning services, respectively. Starting from September 2018, this charitable campaign will run across all nine provinces with a massive audience projection of 40 million people, targeting mainly parents and caregivers.

Commenting on the relevance of billboard campaigns for such large-scale community projects, Peter Lindstrom, Sales and Marketing Executive of Primedia Outdoor said, “Outdoor advertising has proven to be a powerful medium for reaching a captive audience with an exclusive message and promoting public conversations that are subject-matter specific. It therefore made a complete sense for Primedia Outdoor to back the foundation’s agenda in encouraging action to positively change children’s lives and this aligns perfectly with our brand values”.

This partnership is purely built on the grounds of proposing future-forward direction to ensure children have the best start in life and that they are able to unlock their maximum potentials by all means. In true reality, such strategic investment creates significant possibilities to be the engine of public innovation and nurture a progressive society.

About DG Murray Trust

 The DG Murray Trust (DGMT) is a South African foundation built on endowments from Douglas George Murray and his wife, Eleanor. The Foundation is the holder of a portfolio of widely diversified assets, which reduces the risks in funding the achievement of philanthropic and nation-building objectives. The DG Murray Trust currently distributes about R150-million per year. DGMT’s ultimate goal is to create an ethical and enabling environment where human needs and aspirations are met; where every person is given the opportunity to fulfil his or her potential, for both personal benefit and for that of the wider community. 

JCDecaux’s Blue Creative Solutions: Taking OOH way beyond the billboard

It’s no small task for marketing campaigns to stand out and have a lasting effect, they need to stimulate minds, entertain and evoke emotion. JCDecaux’s Blue Creative Solutions department, is well equipped with the technical savvy and creative know-how to exceed client expectations with memorable campaigns that use the latest in digital technologies to enhance, dazzle and delight the consumers brand experience.

Three recent campaigns that have consumers talking include the Survivor’s “live reality show” billboard, Samsung’s spectacular Ultra Music Festival and Jameson’s Connects brand immersion events. All of which have shattered the parameters of the billboard taking OOH into an entirely new realm.

Jameson’s Interactive Cube

JCDecaux created Jameson’s now-famous Interact Cube for events in Zambia, Mozambique and Botswana, as part of the whiskey brand’s Jameson Connects 2018. On entering the cube, music, lights and lasers are activated and confetti canons fired sporadically, to instantly engulf partyers in a hip-hop wonderland that casts them as the star of a celebrity lifestyle.

The cube’s four walls, floor and ceiling were all mirrored to create infinite reflections and could accommodate a hip-hop party of 15. A camera captured all the in-cube action, which was then displayed on screens surrounding the main stage and snippets were shared on social media.

Jameson’s brief was to create unique experiences that would resonate with its target audience. Apart from the Interact Cube, media walls for photo opportunities, rustic wooden lettering, a play area with chess, local traditional games, basketball stands, and board game spaces were created. Perfect for people to play, engage and connect.

The Samsung Ultra Music Festival

Keeping with the party theme, the Blue Creative Solutions department assisted in creating a key branding and an experiential activation for the Samsung Ultra South Africa event in Johannesburg and Cape Town. With events targeting young, affluent and influential consumers, who generally have high standards when it comes to WOW experiences.

It was essential that the live events to bring a seamless Samsung branding experience to the party goers. In response, JCDecaux came up with epic, multi-touch point activations using cutting-edge tech that exceeded the norms of current festival experiences. LED signage was created for the main stage, a Samsung chill lounge, an LED media wall, an LED tunnel entrance. There were even promoters dressed as butterflies with inflatable wings, fluttering around.

Survivor South Africa

To create a campaign that would generate interest for the revival of the popular reality show after a five-year hiatus in South Africa, Retroviral and M-Net approached Blue Creative Solutions to combine the best in traditional media reach with an addictive offering of real-time social media.

To combine the best in traditional media reach with the addictive offering of real-time live social media. M-Net made a Wild Card Entry available for 8 brave radio listeners across South Africa to compete for by living on a billboard for three days, competing the challenges and voting in Tribal Council eliminations.

When two contestants remained, those voted out as the jury returned to cast their vote for the person they would be sending into the actual show as the Wild Card Entry.

This adapted format of the Survivor experience was brought to life, live on the most impactful urban jungle billboards in Johannesburg – turning its application on its head! All challenges and Tribal Councils were streamed live on social media and featured on participating radio stations.

Every nuance of the show was recreated on the billboard to ensure that both new and die-hard fans would love the campaign.

In the just three days that the campaign took place, the Survivor South Africa Facebook page gained 2000 new followers, 98 000 people were reached in traffic across the country and altogether 2.87-million people were reached in 48 hours.

 

 

OUTDOOR NETWORK UNVEILS ITS ROTATING DIGITAL LED IN MBOMBELA

All eyes are on Outdoor Network’s latest state-of-the-art rotating digital billboard site, which has just been unveiled along the R40, Madiba Drive in the heart of Mbombela (formerly Nelspruit). The roadside rotating billboard is assured high visibility on the main road in Mpumalanga’s bustling capital city. A vital business and tourism destination, Mbombela is also a gateway to Kruger National Park, Swaziland and Mozambique.

The city is likely to experience tremendous growth in the near future, particularly as the Municipality’s ‘Vision 2030’ strategy envisages shaping Mbombela into “the best city in South Africa”. Already a shopping hub that boasts as part of the area premier lifestyle centres like theRiverside Malland i’langa Mall, the city also attracts consumers from the nearby towns of Hazyview and White River. Adding to the consumer mix are Swazi and Mozambican nationals that cross the border to shop, study or for business purposes. Mbombela is home to all the major motor dealerships among which are luxury brands such as Land Rover, Mercedes Benz and BMW, its malls are tenanted by a number of international brands, and Tsogo Sun’s Emnotweni Casinois a popular attraction.

In addition, tourism is thriving in the city – Kruger Mpumalanga International Airportserves an average of 260 000 passengers a year and breached the 3 million passengers mark during 2016.

According to Warren Dougmore, Outdoor Network’s Head of Sales, Billboards: “The launch of another of our innovative LED billboards will offer brands a world-class advertising opportunity in a city much frequented by South Africans, Africans and international tourists alike. The rollout of this billboard further consolidates Outdoor Network’s national footprint in high-demand metropolitan areas across the country.”

The strategically placed 3x6m billboard is expected to reach an audience of over 83 000 consumers. With a frequency rate of 16, the site will deliver more than 1.3m impacts every month (ROAD2015/2016/2017C), which guarantees huge exposure to brands.

According to marketing intelligence service WARC, digital out of home plays a key role in today’s ‘smart cities, where roads, buildings and billboards are increasingly connected. Brands are now uniquely placed to speak directly to motorists, commuters and pedestrians within the urban environment – and those that plan their campaigns by audience rather than format can increase engagement[1].

“DOOH is even more effective when integrated with mobile, video and social media, so brands with a physical presence in Mbombela should consider DOOH as an integral part of the marketing mix,” says Howard Lonstein, Marketing Manager at Outdoor Network.

[1]https://www.warc.com/NewsAndOpinion/Opinion/1999

Soweto Gold captures the market with its free Wi-Fi-enabled 3D wall murals

Soweto Gold, the golden lager expertly brewed in Soweto, captures the market with its free Wi-Fi-enabled 3D wall murals. The Soweto Gold brand dominates the vibrant Soweto townships from its skyline down to its bustling streets. Dudu Cindi, an out-of-home strategist planner at Posterscope, says that Soweto Gold wanted to contribute to making social gatherings eKasi just a little more special by commissioning Soweto Gold wall murals with built-in free Wi-Fi.

Posterscope partnered with Owakhe Media, an outdoor production and management company, to produce the vibrant, one-of-a-kind Wi-Fi-enabled 3D wall murals.

The location-based strategy positioned the Soweto Gold brand near car washes, barbershops, taverns, parks and other popular hotspots where amaJita as’eKasi hang out in large groups to watch local diski while sharing a beer. Township wall murals remain a powerful and popular outdoor marketing medium that allows brands to remain top of mind for the valuable and influential township consumers. Soweto Gold’s 3D wall murals, which are strategically placed around high-volume areas in Soweto are Wi-Fi-enabled.

The bold wall murals also run Soweto Gold advertisements directly on their target audience’s mobile phone whenever they connect to the free Wi-Fi. With the introduction of Soweto Gold’s Wi-Fi-enabled 3D wall murals, the brand is constantly connected with its consumers through its outdoor brand placement and online. The Wi-Fi-enabled 3D wall murals allows the Soweto Gold consumer to connect with friends and family while enjoying a cold quart of Soweto Gold lager – emphasising the brand’s focus on brotherhood in the community.

Given the statics regarding the data usage of the Soweto Gold Wi-Fi-enabled 3D wall murals, consumers are no doubt in close proximity to the wall murals for long periods of time and are also at the same time interacting with the brand directly on their mobile devices. A win-win for both the target audience and Soweto Gold who wanted to win the hearts of locals by being a brand that remains true to its roots in the Soweto community that first supported the brand.

WORLDS LARGEST BILLBOARD

It’s been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn’t what made it such a huge deal.

The billboard measured approximately 56,672 square feet square feet, making it the worlds largest billboard.

For one month, the advertisement proudly inspired Madrid with the bold statement, “Life is out there. Are you?”

It was awarded the official Guinness World Record for Worlds Largest Billboard soon after installation. The previous record had been set four years prior, in 2014.

An official Guinness Records judge confirmed the measurements in February and certified the EcoSport installation as the record-holder for worlds largest billboard.

Engineers mounted the billboard on the front of the magnificent Edificio España in Madrid. The building is the eighth tallest in all of Madrid. It accommodated the huge billboard — which was the size equivalent of 20 tennis courts– for most of February. Engineers removed the 4,409-pound billboard at the end of the month. However, all that effort wasn’t wasted. Ford then donated all materials used on the billboard to the Apascovi Foundation.  The foundation is renowned as an employment center for people with disabilities. The center will repurpose all donated materials used in the construction of the worlds largest billboard, giving the achievement a second life.

The decision to design a billboard large enough to sweep the Guinness World Record was inspired by Ford’s famous tagline, “Go Further.” In tandem with the unveiling of their new EcoSport SUV in the European market, Ford decided to take their famed motto literally. The company aimed to “go further” figuratively and literally. In fact, Ford went further than the previous record holder by over 2,000 feet.

Worlds Largest Billboard

 

DIGITAL BILLBOARDS VS TRADITIONAL BILLBOARDS

With the changing technology behind billboard advertising options, potential advertisers have a tough choice ahead of them. Does it make more sense to invest in a prime spot on an LED digital billboard, or purchase a traditional static display? Are all the bells and whistles necessary to increase your customer base, or is the basic idea behind a billboard enough for a company to see a return on their investment?

The truth is, both types of billboards have great merits. It depends on the prospective clients of the company, the placement of the board and the budget for advertising. With these factors, a traditional static billboard may prove more effective, or vice versa.

ATTRACTING CLIENTELE WITH DIGITAL BILLBOARDS VS. TRADITIONAL BILLBOARDS

Digital billboards open up a world of options for changing screens, special effects, stopwatches and other features. The options for these extra frills are pretty limited on a traditional billboard. Companies attempting to capture their target audience should definitely consider this. For example, a younger demographic will have a shorter attention span for advertising, as studies on commercials and ads have revealed.

The 8 second slots on a 64 second loop that digital billboards have may be the perfect way to keep the message short and sweet. It will catch the eye without giving the viewer the chance to be dismissed.

However, older travelers are used to looking at billboards as a way to break up the monotony of the road. You’re more likely to snag the attention of an older demographic, plus they will have a chance to see the billboard clearly as they approach it before the screen changes. Depending on the age of your prospective client, this may be an important factor in the decision process!

Digital Billboard Outdoor Media

PLACEMENT DECISIONS IN DIGITAL VS. TRADITIONAL BILLBOARDS

Just as prospective customers are important to consider when examining advertising options, placement is key. While it may seem like a great idea to invest in a fast- moving digital billboard with all the bells and whistles, take a moment to decide on whether the location will work best for this approach.

The prime spot for a billboard to be located in? Where there’s a captive audience.

High traffic areas, where bumper to bumper traffic or frequent stop lights creates captive audiences, as do long stretches of road through the country with little else to look at.

Consider both locations. A frustrated individual caught in bumper to bumper traffic might find irritation receding with visual interest and something else to focus on. An LED digital billboard can offer this. However, an advertisement that stays static as a driver approaches may be appropriate for a highway billboard. After all, a restaurant or retail location off a nondescript exit doesn’t want a driver to miss seeing their ad when the screen changes!

Using Digital Billboards

BUDGET DECISIONS FOR DIGITAL VS. TRADITIONAL BILLBOARDS

For obvious reasons, LED and digital advertising with its various effects might cost more than a traditional billboard. Although placement and style will also affect the cost, it’s important for a company to ensure the addition of this expense makes sense for the company.

If the company draws in more clients through strategically placed advertisements, investing in the best of the best in this segment makes sense.

However, if word of mouth and repeat clientele brings in more income for your business, a traditional approach may make more sense!

DIGITAL BILLBOARDS VS. TRADITIONAL BILLBOARDS

The truth is, both styles of advertisement have valuable merits for a company to consider. Slight nuances in company marketing goals reveal which style will make more sense on an individual basis. Bottom line, strategic advertisement will improve your bottom line no matter which style you wind up selecting!

Shifting global media spend patterns

It is not news that print is in decline globally. According to Bloomberg, In the US in 2018 newspaper spend is set to decline by 18,7% and magazines by 14.5%. Magna tells us that in the US “TV ad sales are expected to drop if cyclical events like Fifa’s World Cup and elections are not factored in.” We also know about the growth of digital, which according to Statista will grow by 12.6% in 2018, which interestingly has come down from 2017’s 15% growth and 2016’s 17.1% growth.

The big recipients of this income from digital growth are predominantly the FAANG’s (an acronym for the market’s five most popular and best-performing tech stocks, namely Facebook, Apple, Amazon, Netflix and Google) and other such social media and paid search entities. What is interesting is that these Silicon Valley titans push online ads, but then choose to spend this income on Out of Home Advertising.
Largest media market spending on OOH

In 2017 in the US (the largest media market on the planet), Apple, Google, Amazon, and Netflix made the top 10 spenders and users of OOH. This is driving growth in one of the oldest forms of marketing and is one reason why the category is the only traditional channel expected to grow this year.

The conviction that these tech companies have in OOH is so strong that Netflix concluded the purchase of billboards owned by OOH company Regency in West Hollywood in the second quarter of this year. The idea behind the purchase was to lock up prime advertising space for their own use.

This phenomenon is not particular to the US alone. Asia’s tech monolith, Alibaba has as recently as July ‘18 purchased a minority stake in Chinese OOH Company, Focus Media, for a notable price of USD$1.43bn.

OOH drives more online activity

Possibly this is the case because according to Nielsen, OOH drives more online activity per ad dollar spent than any other traditional media. OOH is 382% more effective than TV, 200% more effective than print, and 63% more effective than radio in driving consumers online.

” Things that people can physically see and touch are much more believable.”

Said Chris Garbutt, global chief creative officer for ad agency TBWA, which works with top tech companies including Apple and Intel. “It makes sense for these tech companies to use outdoor advertising.”

This renewed belief in Out of Home, presented by the smartest minds of Silicon Valley, known to be pundits of big data and ROI prove to show the medium as more relevant and more important than ever before. OOH is therefore seen as more of a “core” media buy than it was previously.

Exploring successful brand stories in a connected world with JCDecaux

JCDecaux, the number one outdoor advertising company worldwide, is pleased to announce its second annual Conversation: Connected Brand Stories, which takes place on 30 August 2018, at the Bryanston Country Club. 
The event showcases the latest tech, like hologram and projection mapping as well as the state-of-the-art capabilities of virtual reality and augmented reality, and considers their application in marketing to an increasingly connected world.
In addition, a stellar line-up of world-class speakers will explore the connections that bring research, strategy, consumers and marketers together for brand conversations in connected world.
JCDecaux invites industry thought leaders to attend and share their insights into what makes a successful marketing strategy as we delve into how marketers can effectively reach, and build relationships with, connected consumers through digital and integrated campaigns.
The all-star cast of speakers for 2018 Conversations
Dion Chang,innovator and creative thinker extraordinaire, is one of South Africa’s most respected trend analysts. Chang takes a global perspective to gauge the zeitgeist and track ahead-of-the-curve trends which he applies to a local context to identify unexpected business opportunities. His extensive experience in the magazine industry as a journalist and media spokesman enables him provide insight into the flux between brands, consumers and the communication channels that bind them.
Carmen Murray,is thefounder of Boo-Yah!, an African inspired Advisory and Educational Marketing Services Company. Murray’s inspirational “masterclasses” – which cover everything from 4thtech transformation and gamification to brand purpose and creativity and inspiring innovation – have made her a household name among business professionals. Her presentations offer a knowledge that is easy to understand and is actionable and entertaining.
Neil Eddleston,Managing Director of JCDecaux OneWorld. With extensive experience in marketing research, London-based Eddleson heads up OneWorld JCDecaux’s division responsible for international sales, marketing and research in more than 80 countries. He holds joint responsibility for the development of JCDecaux’s digital, programmatic and data strategy as well as social media tools throughout the group
Other speakers include:Khumo Theko, Researcher and Trend Spotter at Flux Trends; Prescillia Avenel-Delpha, Chief Marketing Officer at Trace Mobile;Lotang Mokoena, Digital Strategist at VML South Africa;Dawn Rowlands, Dentsu Aegis Network Sub-Saharan Africa andValentine Gaudin-Muteba, VP for Channels and Operations at Trace Mobile.
Event Details
Date:Thursday 30 August 2018
Time:08h30
Venue:Bryanston Country Club, 63 Bryanston Drive, Bryanston, Sandton
Cost:The event is fully sponsored by JCDecaux Africa
Booking:Please clickhereto book your place
Join our marketing, media and trend gurus for a day of networking and insight as we chart the way forward in an ever-changing world.
For more information contact Wandile Setlhodi on (011) 514 1619 orwandile.setlhodi@jcdecaux.com.

PMG’s continued association with the APEX Awards

Provantage Media Group is proud to have partnered with the prestigious APEX awards hosted the by the Association for Communication and Advertising yet again in 2018. The APEX programme is aligned to Provantage Media Group’s values and principles of efficacy and of transformation as well as the upliftment of the youth.

This is a partnership that PMG is extremely proud of as it is the most sought after award in the industry from a business perspective. Through celebrating and awarding creative effectiveness, APEX highlights the fact that the broader marketing and communications sector delivers and is key to business success.

As was the case with 2017, as Key Partner, PMG was afforded the opportunity to once more be the official brand behind the highly respected APEX NeXt Level of Thinking Masterclass. This year the speakers, tapping into effectiveness in marketing and communications campaigns, looked at a topic which we believe is critical in terms of the narrative of the South African broader marketing and communications, that of diversity. Furthermore, the topics of AI and technology and how they continue to impact the communications environment were highlighted.

But before delegates were welcomed by Talk Show host and Champion South Africa Founder Ashraf Garda, attendees were offered a light breakfast and enticed by the aroma of freshly extracted 100% pure African Arabica coffees at the PMG coffee station.  Using the opportunity to highlight PMG’s further expansion into the African continent, a PMG branded coffee station provided delegates with a hot and much needed coffee fix as the event kicked off on an unusually cold Highveld morning.

 

The morning event was followed by the Gala Awards Ceremony in the evening where the most effective campaigns were announced in two categories namely The ABInBev Launch Category and The PMG Change Category. A Kantar Millward Brown special award was also handed out for a campaign that demonstrated the most ingenious response to limited advertising or research funds.

APEX awards the work that works and celebrates campaigns that have a positive effect on return on investment. It is with great pride that this year a campaign which PMG was involved in won two APEX awards.  The NSPCA ‘Dog Fight’ campaign from Grey South Africa received a Bronze APEX and also an APEX Special Award.

The campaign which flighted on PMG’s Trailer offering resulted in massive awareness and impact, with the response received far beyond what was expected. Placed on only one trailer, and strategically positioned, the campaign had an initial message, with a follow up message scheduled to be announced 5 days later.  This however was not the case as the second message had to be announced within mere hours of the campaign going live.

PMG is proud to be associated with such a creatively effective campaign, one that demonstrates not only the value that marketing and communications campaigns bring to brands, but one that highlights the efficacy and value proposition offered by Out-of-Home as a media channel.

The APEX Bursary Scheme has been an integral part of the awards programme since 2010 and it was an honour as Key Partner to once more have an opportunity to contribute toward the APEX Bursary scheme which ensures that deserving PDI students are provided the opportunity to complete their studies and enter the world of marketing communications.  This year eight bursaries were handed out, bringing the total number of bursaries since 2010 to eighty – a fantastic achievement.

PMG prides itself on providing a service offering that delivers relevant and effective marketing and advertising solutions within the Out-of-Home environment. Through continued and extensive investment in human resources, product offering and research, Provantage Media Group continues to bolster its prominence and leadership within the industry. It is this importance that PMG places on efficacy which ensures that the partnership with the APEX awards is one rooted in our own beliefs and actions, and in encouraging brands to keep targeting effective campaigns at all times.