Unilever threatens to pull ads from ‘divisive platforms’

THE HAGUE, Netherlands – Anglo-Dutch consumer giant Unilever, one of the world’s largest advertisers, threatened on Monday to snub digital platforms that fail to protect children or help “create division” in society.

Denouncing what it called “toxic online content,” the Rotterdam-based Unilever weighed in on growing concerns about fake news and extremist posts on such networks as Facebook and Google.

“Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger and hate,” its chief marketing officer Keith Weed said.

In a speech to be delivered later Monday, of which AFP has been given extracts, Weed added that “fake news, sexism, terrorists that spread messages of hate, toxic content directed at children … is a million miles from where we thought this would take us.”

Unilever “will prioritise investing only in responsible platforms that are committed to creating a positive impact on society,” Weed said in his keynote address to be given at a conference in Palm Desert, California.

Weed said he had met Unilever’s digital partners, including Facebook, Google and Twitter at the global Consumer Electronics Show in Las Vegas in early January, where he “repeated one point to each and every one of them”.

“It is critical that our brands remain not only in a safe environment, but a suitable one.”

“Unilever, as a trusted advertiser, do not want to advertise on platforms which do not make a positive contribution to society,” Weed said.

Unilever last year spent €7.7 billion on marketing and advertising and is the world’s second-largest advertiser after US-based consumer goods company Procter & Gamble.

Unilever chief financial officer Graeme Pitkethly said in November that some 30% of that total goes to digital advertising.

The company employs some 169,000 people around the world and owns more than 400 household brands including Dove beauty products, Knorr soups, Lipton teas, Magnum ice cream and Marmite.

FEPE International is to hold the next FEPE annual Congress in Sorrento from June 6th to 8th 2018.

The Congress, which will take place at the Hilton Sorrento Palace (pictured), will welcome more than 300 delegates to a wide-ranging event including a full conference programme covering all the key issues of the day, the announcement of the 2018 FEPE Creative Awards and a full exhibition space.

As ever the Congress will provide superb networking opportunities and a range of challenging and stimulating content exploring the broader and fast changing media environment in which Out of Home is playing a fundamental and expanding role. With Out of Home taking a greater share of media budgets in many territories across the world, the medium is now recognised as an increasingly dynamic and core element of many brands’ promotional expenditure.

Delegates will have a unique opportunity to exchange ideas and gain a worldwide perspective on how OOH is developing. The importance of creativity will once again be highlighted with a number of awards, including the FEPE Creative Award and further accolades for Life Achievement, Leadership and Technical Innovation.

FEPE President Tom Goddard says: “Every year the FEPE International Congress gets bigger in terms of delegate numbers from across the world and better, we hope, in its content. It’s a unique and uniquely valuable event in Out of Home and we look forward to welcoming old and new friends in Sorrento.”

For further information and booking form visit fepe.com

Cash Crusaders launches its new TVC on TRANSIT.TV™

In an aim to create brand affinity in the commuter market, Cash Crusaders is launching a commercial on TRANSIT.TV™. The digital channel will air in taxis, in bus stations, in taxi ranks, and in train stations throughout South Africa and aims to be a vital marketing element to reach the mid-LSM market.

Cash Crusaders launches its new TVC on TRANSIT.TV™

“The Cash Crusaders campaign is the perfect example of purpose-driven marketing, where brand, messaging, and context are a seamless fit. The brand has taken the Zilahlile package, which presents as an on-screen broadsheet,” says Hugh Wilson, GM sales: Transit Ads™.

“TRANSIT.TV™ flights to a widespread audience when they are in a captive environment, be it in a train station or a taxi, and when they are open to advertising messaging,” adds Wilson.

For advertisers, TRANSIT.TV™ has brought numerous brands to the attention of consumers. The channel offers advertisers reach, frequency, geographical targeting, as well as an audience that regularly experiences long dwell times.

Tractor Outdoor welcomes Wian van Jaarsveld to the team!

Tractor Outdoor recently appointed Wian van Jaarsveld to form part of their sales team in their Cape Town branch.

“With over seven years’ experience in advertising sales and having worked for other media companies, we are extremely proud to have someone with such a motivated and dedicated personality as part of our team. We know that he will contribute tremendously to Tractor and fit in well with the family,” says Remi du Preez, sales director at Tractor Outdoor.

Wian was previously employed at Heart FM as direct account manager servicing businesses all over Cape Town for the last two-and-a-half years. He also has strong OOH experience during his tenure at brandyourcar.com (a transit advertising solution format) working with both agency and direct clients.

He has built great relationships over his time in the media field and has strong experience in working with clients from a broad range of industries from the auto industry, events, pharmaceutical, FMCG and retail with various brands. His overall thorough knowledge of OOH and transit advertising will be vital to all his new and existing clients going forward.

Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is already well known for successful activations. 

Global Outdoor Systems, which was established in 2000, is a media owner with fully established operations in ten African countries and affiliations with a further seven; its offices deliver to an additional four neighbouring countries. A partner to 21 of the top 25 most admired brands in Africa, the company is known for standard billboards but also for 3D media, digital and airport advertising, spectaculars, street furniture and custom designs. 

The acquisition has resulted in the formation of a new entity known as Provantage Global, which will run the group’s African operations. Leveraging Global Outdoor Systems’ existing infrastructure in various African countries will allow PMG to launch new media and services, as well as expand its existing highly successful media businesses: ProActive™TransitAds™, MallAds™AirportAds® and Field Sales. In addition, Provantage Global will be able to take advantage of existing local offices, market knowledge, and the hands-on operational teams to offer a more comprehensive solutions-based OOH media portfolio to clients in each country.  

Jacques du Preez, founder and MD of Provantage Media Group, said: “We are delighted to announce the acquisition of Global Outdoor Systems and the formation of Provantage Global – a natural progression in terms of our desire to further expand into Africa. This has long been part of PMG’s growth strategy and will enable us to earn foreign currency. Having credible, owned infrastructure in a large number of African countries will give us further traction on the continent and offer a wider footprint and portfolio of media services to our clients, both local and international.”

Neil Page, Director of Provantage Global, said: “This acquisition will provide the impetus to take Global Outdoor Systems’ service offerings to the next level, and bring a wider scope for growth within the existing markets and provide a catapult for expansion into the rest of Africa. Under the new guise of Provantage Global, we are set to become the leading OOH provider on the African continent.” 

Established in 2003, and a black-owned, B-BBEE Level 1 company as of July 2017, PMG brings its considerable experience and reputation to bear on its African operations, including financial, legal and IT expertise. Provantage Global aims to enhance and develop OOH significantly on the continent with its effective marketing and advertising solutions. 

Key appointments at JCDecaux Africa

JCDecaux Sub-Saharan Africa, has announced three key appointments to their traditional and digital outdoor advertising team in Africa, as their network on the continent expands.

Diana Mtombeni.

1. Uyanda Manana has joined JCDecaux Sub-Saharan Africa as the head of sales – regional and direct. With more than 14 years’ experience in marketing communications, Manana has managed and led campaigns at several prestigious advertising agencies. She started her career at L’Oreal based in Johannesburg, South Africa then later moved to London where she joined Publicis working on a client portfolio that included L’Oreal, Garnier and United Biscuits. After returning to South Africa, she joined The Jupiter Drawing Room to head up MTN.  During this time, the agency produced the iconic and award-winning FIFA World Cup – MTN Ayoba campaign. She also worked for activation agency Hariz M.E in Dubai on the Abu Dhabi Motorsport Management account; as well as for Saatchi Abel in the capacity of account lead on key brands, including Nedbank and Nando’s.

2. Janice De Jong has been appointed as client services manager. She has a combination of over 11 years managerial experience in the production, printing, manufacturing, flighting, outdoor and special projects. Prior to joining JCDecaux, she was been involved in a number of outdoor campaigns with top end clients and their projects. These include the Guinness World Record soccer balls that were erected on the Telkom Towers for the 2010 Soccer World Cup. “I have had the pleasure of working with many high-profile clients and award-winning agencies over the past years that have given me the exposure and taught me the valuable knowledge I know now about our industry. I am passionate about the outdoor and advertising industry and am very excited to join such a dynamic and innovative team such as JCDecaux of whom I have met many team members over the years,” said De Jong.

3. Diana Mtombeni is the newly appointed sales executive for Africa. She holds a BCom Marketing degree from Unisa and a PMD from GIBS. Mtombeni has over eight years’ experience in sales, marketing and customer service across Africa. Her’s passion is account management and client service delivery and has a proven ability to develop and grow relationships across diverse groups and levels within organizations in Africa.

JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa

With society moving into the electronic age, more people are communicating in cyberspace not only to access more information, but also to create a reality of their own. There is a revolution occurring in virtually every corner of the world today, especially in the media delivery.

The increasing rate of urbanisation and consumer connectivity, continues to be largely responsible for shifting media consumption habits, necessitating not only the innovative approaches to campaign planning but also media buying offerings.

The advent of new media and communication technologies have brought about a profound transformation in the way people communicate, share knowledge and information. These new technologies offer vast new opportunities for public participation and engagement, and have the potential to expand media use even better.

The change has been rapid as digital technologies remove the barriers associated to the traditional media. The format, location, distance, and time are key considerations in the transfer of content.

JCDecaux introduces a real-time planning and buying factor that can accommodate immediacy associated definitions, such as ‘On-Demand’ and ‘In-the-Moment’, and therefore moving media synergies to new heights in the complex media world.

The current Roadside Digital offering has been Out-of-Homes solution to more agile demands of today’s marketers, offering various audience solutions coupled with day-part and even weather triggered activity and communications. It has pioneered Digital Out-Of-Home buying in Africa and continues to lead the way in dynamic content delivery, surpassing competitor offerings.

Day part, Audience, Drive time and Relevancy lays the foundation of our sound and successful offering. Followed by JCDecaux’s introduction of Dynamic Smart Content, delivering a creative message according to weather, geo-location, RSS feeds and social media.

While elements such as real-time creative optimisation and a level of contextual relevance is already being implemented, JCDecaux is evolving in a way that allows us to offer ‘On Demand’ and ‘In-the Moment’ marketing and media solutions.

The launch of the Roadside Digital Plus offers improved Planning and buying agility (time and location), Saliency, Targetability, Synergies and Synchronisations (particularly those that can leverage other day-part targeted channels and contextual communications).

The Roadside Digital Plus offers more options including those that cater to retail, weekends, festive season, Back – to-school and many more.

Lelanie Butler, Head of Digital said: “The advancement of technology and its ability to personalise and encourage interactive behaviour is redefining Out-of-Home’s Advertisings role. Like TV and Radio, Digital Out-of-Home offers clients the opportunity to plan & manage media exposure by Day, Time channel and Locations, thus allowing for specific placements that reduce wastage, the ability to leverage tactical messaging and ultimately building more cost-effective synergies with other media”.

Johannesburg City Parks and Zoo’s Out-of-Home campaign welcomes everyone outside

Johannesburg City Parks and Zoo (JCPZ) is mandated by the City of Johannesburg to manage the City’s cemeteries, parks and designated public open spaces as well as to ensure that its environmental conservation function is carried out. This includes the maintenance of all street and park trees within the City’s borders and the Joburg Zoo. JCPZ is entrusted with the preservation and management of biodiversity through direct conservation action, education, research and recreation.

As the custodian of Joburg’s green heritage, the JCPZ is currently running a campaign which highlights the valuable work it does in terms of Capital Infrastructure Development; Open Space Management; Zoological, Horticultural and Ecological Services and Urban Forestry. Its portfolio consists of 20 000ha of green open spaces and 3.2 million trees, while the Zoo has 326 species consisting of 2 096 specimens, all housed within a 54ha area.

“Key to the #WelcomeOutside campaign was ensuring that multiple messages related to the range of services offered were delivered effectively.  By selecting Bus Shelters, the JCPZ was able to not only get the messaging out to the general public, but the flexibility of Out-of-Home and Bus Shelters in particular allowed for each service offering to be unpacked further,” comments Jonathan Everest, Head of Sales at Street Network.

Bus Shelters can be utilised in a targeted and contextually relevant manner, with the JCPZ campaign taking full advantage of this.  Visible in the vicinity of a number of key locations such as the Joburg Zoo and to targeted audiences along major routes, the campaign successfully delivered multiple contextually relevant messages.

“The JCPZ’s vision is to develop, maintain and conserve public open spaces, cemeteries and animal life for present and future generations. Street Network delivered a solution that amplified and extended the reach of the current campaign in a bold and creatively engaging manner,” concludes Everest.

FEPE International announces 2018 Annual Congress Exhibitor packages and key Networking Event details

FEPE International has revealed the Exhibitor Packages for this year’s Annual Congress to be held at the Hilton Sorrento Palace in Sorrento from June 6-8.

The exhibition is a key part of the event, allowing suppliers to the out of home industry to reach the global industry worldwide.

For the second year Congress will begin with a special Networking Event where exhibitors can meet FEPE board members and other specially invited key buyers from around the world for up to ten one-to-one ten-minute meetings.

Exhibitor packages are £6000, including two full delegate places (value £3500). There is a reduced cost for additional booth staff. Exhibitors also have access to meeting facilities and the FEPE Lounge. The Exhibition is sited next to the main Congress auditorium and there are also other branding opportunities for exhibitors and Congress sponsors.

Congress Sponsors include Platinum Sponsors Ayuda, Posterscope and Daktronics and Gold Sponsors Broadsign and Prismaflex

Over recent years the Exhibition has grown in size and scale to become a key part of the Congress, the more so as technology and data – which comprise many of the exhibits – have grown in importance as the worldwide out of home industry transforms itself in the digital era.

The Networking Event provides a unique opportunity for exhibitors to demonstrate their products and services in detail to some of the world’s major OOH companies.

Comments by Exhibitors at last year’s Congress in Stockholm include: “great space and a good selection of suppliers” and of the Networking event “this was a great event for us. It is so beneficial to get one-on-one time with key buyers from the industry.”

FEPE International Secretary General Mark Flys says: “FEPE has always been the place to learn about the industry and how it’s changing and to catch up with colleagues through its successful social programme. The Exhibition and Networking Event now comprise a key third leg of the Congress where suppliers and buyers can proactively move their businesses forward.”

For further information contact Mark Flys  – mark@fepe.com

New outdoor advertising by-laws may soon be reality

New outdoor advertising by-laws which will hold companies criminally liable for illegal advertising, may be approved before the end of June. 

The draft bylaws are still being considered by various committees including the mayoral committee and Section 79 oversight committee, after which they will likely make their way to council for final approval.

The City‘s outdoor advertising operations manager, Jack Sekgobela, previously said media companies, communes, estate agents, franchises and private homeowners are frequent transgressors.

With 78 per cent of outdoor advertising across the City erected illegally, the municipality approved this draft by-law in June that will see companies facing criminal charges and allow Metro police to take down all illegal advertising.

The documents were sent for public consultation and have since been finalised.
MMC for Development Planning, Funzela Ngobeni, said the final draft was compiled with the consideration of public input in mind. Through the proposed by-laws, the City aims to reduce the number of illegal signs around Johannesburg and help the industry realise maximum value on approved signs, he said.

“Previously, the City regulated the industry by taking matters to court on each contravention. This cost time and money that could be rechanneled to other services.”

Ngobeni said that adherence to these by-laws improves the safety of pedestrians and motorists. He said it also saves the City’s infrastructure from accelerated wear and tear.

“Complying with by-laws affords the immediate communities to be active citizens, and be able to work with the City in minimising clutter and ensuring that there is co-existence of road traffic signs, as well advertising signs,” he said.