Pedal Power Association books digital screens with Oasis Digital Networks

We are delighted that the Pedal Power Association, South Africa’s largest cycling organisation that looks after the interest of cyclists on our roads be it commuting or recreational, has chosen to make use of our new digital screens at the forecourts.

The client’s ‘Stay Wider of the Rider’ safe cycling campaign aims to change the mind set of motorists by providing them with a visual picture as to why it is essential for a motorist to pass cyclists with a berth of at least one metre. The campaign is ideally suited to the animated/video capabilities of our network and it is especially satisfying when the client produces clever and engaging creative as they have done.

Forecourts are an obvious OOH platform, and now being digital, the dwell time allows for the creative to be fully absorbed and enjoyed. The hope that the wide geographical coverage and the large number of sites will further add to the “Top of Mind” and start changing road user’s behaviour towards cyclists.

We look forward to growing this relationship with this client so that we can really add value to their efforts.

PMG celebrates the anniversary of its PMG Training Academy

On Tuesday, 9 May, learners, teachers, and Provantage Media Group (PMG) executives came together to celebrate the two-year anniversary of the founding of the PMG Training Academy, as well as kick off two new learnerships.

The Academy was founded in 2015 by ProActive™, a division of PMG, to provide opportunities for unemployed learners interested in pursuing careers in marketing. The first SETA-accredited 12-month learnership was intended to complement the brand ambassadorship training already offered by ProActive™.

Upon completion of the course, learners received an NQF Level 4 FET certificate in marketing. PMG has subsequently introduced new learnerships that will broaden the learners’ skills base.

Provantage CEO, Jacques du Preez, welcomed the new intake of students with a talk about setting goals. “Never underestimate yourself. There is nobody on the planet like you – you are unique,” he told the 200 assembled learners registered for the business administration course.

Only unemployed learners who do not have the means to study are permitted to sign up for the course – the Services SETA equips learners with a stipend and course material, while PMG provides training, support, and work experience.

The PMG Academy will run two learnerships this year – business administration and project management (which will conclude in May and June 2018 respectively).

Renee Fouche, Provantage Media Group training manager, says, “We teach skills and competencies that are useful in the workplace, but beyond that, we offer mentorship, which impresses upon learners that they should never give up and not be afraid to try something new. Confidence and self-esteem are important components of the life skills we impart.”

Tshego Sefolo, Provantage Media Group chairman and CEO of Agile Capital, who attended the event with Agile co-founder Londeka Shezi, says, “These types of initiatives make a dent in our unemployment statistics – learners are no longer sitting at home unable to find work. They are taking a valuable opportunity to gain skills and expertise. PMG then either absorbs learners into the business or sends them out into the world with marketable skills. This is a critical intervention we are proud to support.”

Shezi adds, “Many companies talk about empowerment, but few can make a difference at a granular level. PMG benefits by incorporating learners into its activations business and learners benefit by supporting their families and communities – this is a strategic business model that other companies should emulate.”

In just two years, the PMG Training Academy has developed a contingent of skilled brand ambassadors and marketing graduates who have already impressed with their capabilities and professionalism.

“If you want to achieve something in life, and you want it badly enough, and do whatever is necessary, you can do anything,” says du Preez. “Learners who make the most of these learnerships will go a long way and become an asset to their communities and to society. We are very proud of our graduates and wish the new learners success.”

Tyquin Brothers Recognised by Global Out-of-Home Industry Body, with Prestigious Lifetime Achievement Award

Michael ‘Mike’ Tyquin, cofounder of goa Billboards, and his brother Brian, founder of Outdoor Systems were honoured last night in Stockholm for their outstanding contributions to the Out-of-Home industry with the prestigious Lifetime Achievement Award by FEPE, the worldwide association of outdoor advertising companies.

The first Australian recipients of the award, Mike and Brian were recognized for their outstanding contribution to Out-of-Home in Australia over their 50+ years in the industry at the 58th FEPE International Conference held in Stockholm, Sweden.

 

The event has seen delegates and industry professionals gather from all over the world, each with their unique viewpoints on how Out-of-Home will continue to thrive. Each year, the congress recognises four individuals, presenting the Lifetime Achievement Award, Leadership Award, Technical Innovation Award and Creative Award.

 

Appearing in Stockholm to collect the award in person, Mike expressed to his peers that he was “very honoured and humbled” to receive it.

 

Having worked in Out-of-Home for over 50 years, Mike’s nomination for this award is a testament to his significant impact on the evolution and growth of ‘outdoor’ within Australia, since his start in the industry back in 1959.

 

Starting in the street poster business, Mike purchased a small company in 1959 which became Australia Posters in 1970 and later, the development of new technologies in the 1980s saw the introduction of digitally printed vinyl skins that allowed a production quality not obtainable previously.

 

Mike is a cofounder of goa Billboards which started back in 1983, operating out of a humble shed in Bowen Hills, Brisbane. Today, goa is Queensland’s largest billboard and signage company and launched Australia’s first digital billboard network in 2009.

 

goa is still family owned and operated with Mike’s three sons managing the day to day running of the business. With the head office in Brisbane and sales offices in Sydney and Melbourne, goa Billboards develops the best solutions for some of the top brands in Australia to get them noticed.

ProActive implements campaign for KOO Food Innovation

ProActive™ is rolling out a widespread, national in-store campaign for KOO’s new food innovations – KOO Chakalaka with Beans, KOO Chakalaka with Peas and KOO Baked Beans Lite. The campaign is being implemented in the top one hundred Spar and Pick n Pay Family stores across the country. With the key objectives of creating awareness for the new products and maintaining and growing consumer loyalty for KOO as a brand, the activations are being rolled out over a number of weekends.

“KOO is a South African household staple, it has a strong legacy and an established consumer base. In terms of creating awareness around new products, the strength of the brand poses both a challenge and an advantage. We kept this very much in mind when we created the strategy for increasing awareness of the new KOO products,” explains Makhetsi Phakoa, Business Unit Head: ProActive™ Activations.

The campaign provides the opportunity for consumers to sample the products while they are in the supermarket and thus in a purchasing frame of mind. Part of the strategy is a promotion to purchase three products and stand a chance to win airtime.

Paul Moloi, Senior Brand Manager, Culinary, Meal Solutions for KOO says: “We are very excited about the launch of the new KOO products into the marketplace. The products will attract both loyal KOO buyers as well as consumers who are new to the brand. The activations campaign is ensuring that shoppers are aware of the new ranges and are positively engaging with the products.”

FMCG products, especially food products, receive excellent traction through activations campaigns especially if they are in-store, with high conversion to sales.

“Activations are a perfect vehicle for taking a new food product to the consumer as it allows them to see, smell and taste the product. Brand ambassadors represent and personify the brand, and this provides shoppers with the opportunity to directly engage with the brand, ask questions and learn more. In-store activations entice consumers to buy and also educate them. This results in greater affiliation with the products and heightens the probability of continued purchase,” concludes Phakoa.

JCDecaux launches their DOOH solutions in East Africa

JCDecaux sub-Saharan Africa is the leading and driving force in the advancement and growth of Digital Out of Home in Africa. To endorse this, Marketers and clients in Dar es Salaam (Tanzania) were engaged in a digital discussion, the first of a series of annual conversations that JCDecaux Africa will be driving along the theme, “Connected Cities, Connected Consumers” across the African continent. Continue reading JCDecaux launches their DOOH solutions in East Africa