Golf Ads proves successful for Carfind.co.za

Carfind.co.za has renewed its contract with Golf Ads™. The return on investment (ROI) that the brand experiences through its Golf Ads™ campaigns have proved to be successful and the brand will continue to advertise in the golf environment for another six months.

The Carfind.co.za messaging directs consumers to the website. The national, multiple-golf course campaign aims to ensure that the brand is visible on select traditional clocks, golf ball washers, and on Golf TV™ – Golf Ads™’ national television channel that broadcasts on screens in clubhouses, as well as the on-cart navigation system.

“Carfind.co.za is a long-established client of Golf Ads™. The brand continues to enjoy success from our marketing solutions within the golf environment as the media formats ensure that the messaging is assimilated effectively by this highly-desirable and captive audience,” says Peter KohlÖffel of Golf Ads™.

“With Golf TV™ flighting to an audience of 500 000 every month, and the high frequency of golfers and their families who spend hours each week in this environment, Golf Ads™ presents a very attractive and advantageous marketing environment,” adds KohlÖffel.

Judges announced for AMASA Awards 2017

All entries are in for this year’s AMASA Awards and we are absolutely delighted with the exceptionally high standard of this year’s entries. AMASA Awards celebrate successful innovative ‘all round’ media campaigns focused on work that observes innovation, executions, trends and strategy within the media and advertising industry between 1 July 2016 and 30 June 2017.

We are honored to announce this year’s judging panel, which consists of esteemed industry professionals who hail from media agencies, creative agencies, marketing agencies and media owners in the industry. All are well-qualified and respected thought-leaders in their respected fields.

The awards will be held on 12th October 2017 at The Exclusive Hilton Sandton Ballroom.  Tickets are running out fast, to secure your seat and book your ticket now on http://amasa.nutickets.co.za/AmasaAwards

The list of shortlisted candidates will be released on 4th October 2017. Good luck to all the entrants!

Judges for this year’s awards are below:

1.                   Carmen Murray

2.                   Richard Lord

3.                   Bogosi Motshegwa

4.                  Michael Pearce

5.                  Ricky Hendriks

6.                  Nikki Lewin

7.                  Casey Jade Malone

8.                 Itumeleng Mokgadinyane

9.                 Matthew Arnold

10.               Mark Botha

11.               Michelle Randall

12.               Anke Nel

13.               Memoria Masilela

14.               Mona Radley

15.               Wandisile Nkabinde

16.               Andrew Dabbs

17.               Belinda Cooper

18.               Didi Okoro

19.               Nabil Abdool

20.               Binita Jihna

21.               Mike Van Tonder

22.               Kelvin Storie

23.               Kgaugelo Maphai

24.               Vista Kalipa

25.               Sean Press

26.               Wicus Swanepoel

27.               Kevin Ndinguri

28.               Lerato Tsotetsi

29.               Taryn Hood

Final winners will be announced and celebrated at the AMASA Awards Gala Evening on the 12th of October.

From start-up to 700% growth in just a year

Happy birthday to Hubble, a company that in under a year has achieved phenomenal growth nationally and internationally, and was quickly appointed Uber’s preferred in-vehicle entertainment partner.

“Excuse the pun, but it’s been an amazing ride,” says David Taitz, Sales and Commercial Director at Hubble. “In just one year, we as a company have grown over 700%. Not only have we achieved success in South Africa, but have partnered with Uber in Kenya, Ukraine and Dubai.”

Hubble was launched in September 2016 and has since introduced Uber ‘riders’ to in-vehicle entertainment. “We put the ‘riders’ in charge of what they want to see which ensures a positive experience from interested passengers. There are now over 500 screens in South Africa alone and we’ve just launched 200 screens in Ukraine!” The engaging platform offers video and interactive content in a captive environment with measurable ROI.

Some interesting statistics have been collected over the course of the year. Extremely high engagement rates have been recorded, with some channels experiencing over 20% engagement (compared to 0.2 industry average). Hundreds of test drives have been booked, from the back seat of an Uber vehicle, for motor vehicle brands. 3 million passengers have experienced the screens, while millions of touches and video rotations have been collected for clients.

“The proof of advertising success comes in the form of ROI for brands which in turn means repeat business for a media owner,” explains Taitz. “Besides the international brands of McDonalds, BMW, Hugo Boss, Landrover and GoPro, local South African brands  Woolworths, Absa, DSTV, Savanna and Sanlam, to name a few, have benefitted from advertising on the in-vehicle entertainment screens.  In fact, a few of these clients have doubled their original ad-spend after achieving excellent returns on their spend.”

Hubble has announced that they will be launching the entertainment screens in Uber vehicles in Dubai and Kenya soon. The ultimate end goal is to create real value for the Uber rider and provide brands with a communication platform that has real and deep user engagement.

“Happy birthday Hubble, we are excited to see what the next 12 months hold for us,” concludes Taitz. “We would like to thank all of our partners that have accompanied us on this journey and look forward to achieving even more ROI for our advertisers and partners.”

JCDecaux launches DOOH brand charter as UK market reaches 50% digital

JCDecaux has launched a digital out-of-home brand charter to ensure trust and accountability in outdoor advertising as the UK market reaches a “tipping point.

The charter, named BranDO, has been unveiled alongside the launch of the outdoor media giant’s new automated trading and planning platform.

Verification will be audited by PwC and the charter will form the automated trading standards to which JCDecaux will adhere.

Spencer Berwin, JCDecaux’s co-chief executive, said the company had launched this today at the IAB Upfronts because the UK outdoor market had reached a “tipping point” where half the revenues are coming from digital.

He said: “[Digital] is no longer a nice to have, but is now a must-have. The great thing about digital is that it’s now about mass brand one-to-one marketing. It is now able to offer that personalisation at scale.”

“We also think it’s important for us to be a brand leader in the OOH market; to outline what we believe should be the standards as a benchmark for everything.”

BranDo, which Berwin assured Campaign had no intentional connection to the movie star Marlon Brando, sets out six key areas of industry standards:

  • Viewability– We will only measure ads that have been ‘viewed’ using the JIC-approved Route audience measurement system. This means ‘eyes on’ ad copy rather than an opportunity to see (viewed rather than viewable). We will only count real people and only those resident in the UK aged 15+.
  • Measurement – All audience-viewed impressions will be published. We will provide the raw viewing logs that can be used for verification. Any data enrichment on top of the Route viewed impressions will be made available to all parties to the trade.
  • Accountability– Playout reports direct from the media player will be published including any hardware or software issues. The process will be independently audited via PwC.  A report on viewed impressions traded and viewed impressions delivered will be made available during and after the campaign.
  • Transparency– We will publish a quarterly report at a global level of campaign compliance.
  • Brand safety– We will have the highest regard for brand safety including the security of our networks.  We will utilise the highest quality screens and definition for a brand safe canvas.  We will ensure the build and locational quality of all our screens to ensure the environment of display is brand safe. We will comply by all legal and regulatory frameworks and ensure we strive for the highest standards in sustainability, health and safety.
  • Automation– Automated trades will use the IAB-approved OpenDirect and OpenRTB protocols. Copy will be approved to meet Advertising Standards Authority and local authority standards for display in a public space.

Berwin added the standards are about “making sure advertisers get what they pay for,” citing recent brand safety controversies in online advertising this year, such as ads appearing next to extremist content on websites. “When we have discussed this at various meetings as an industry everyone is in agreement, it just needs somebody to do it and we’re grabbing that opportunity to lead the charge and to make this the force now in digital out-of-home”.

The UK is the first market that the digital charter has been introduced in and Berwin said he is confident a similar set of standards could be introduced in other countries.

Berwin added: “The UK is by miles the most sophisticated DOOH market on the planet – no ifs and buts. Other countries are playing catchup, including the US and Germany – but the UK is in the enviable position of being the most advanced.”

Meanwhile, JCDecaux’s new trading and supply-side platform features an integrated content management system and geo-locational data management platform which uses data from Telefonica, Route, CACI and YouGov.

 

L’Oréal signs on to advertise at new Piccadilly Lights

L’Oréal will be the fourth advertiser to take up residence at the new Piccadilly Lights advertising site, which is due to be relaunched later this month.

The cosmetics giant has joined Coca-Cola, Samsung and Hyundai as one of the six advertisers on the famous outdoor site, with two brands still yet to be announced.

L’Oréal Paris X Balmain Paris Colour Riche Lipstick Collection will be the launch brand and the creative will showcase 12 limited-edition shades of the product.

The Piccadilly Lights have been switched off since January for major renovation work that will see the original patchwork of screens replaced with a single 4K LED digital screen and live technology hub.

L’Oréal had advertised on a temporary illuminated banner that was in place during renovation at the site, which is managed by Ocean Outdoor on behalf of Land Securities.

The new screen will be the largest of its kind in Europe and will have the ability to divide into six full and subtle motion segments. Advertisers will be able to stream live videos, lifestyle updates such as weather and sports results, and real-time social media feeds.

Each brand’s advertising will switch between each position in a 30-minute cycle. At the end of each run, one ad will take over the entire site before the rotation begins again. Each of the six brands will take over the full screen in turn.

Gayle Noah, media director at L’Oréal UK & Ireland, said: “L’Oréal is looking forward to using the technologies available to showcase our brands through beautiful, innovative and impactful content on such an iconic London landmark. We are proud to be part of this new chapter in digital out-of-home advertising.”

Read more at www.campaignlive.co.uk

Guerrilla IMC celebrates its 10th birthday with a new corporate identity

Out-of-home media owner Guerrilla-IMC is celebrating its 10th birthday this year. Founded in 2007 by media entrepreneurs Neil Clarence and Daryl van Arkel (in van Arkel’s garage while both were employed in other sectors), the company has grown into one of the most inventive and resilient players in the OOH space.
Guerrilla IMC celebrates its 10th birthday with a new corporate identity

From an initial holding of eight A0 light boxes at Cedar Square, to a first wrap at Hype Park Corner, to pioneering the Tuk Tuk media space, the company has never stopped innovating. With a solid holding of 30 “mega-format” sites Guerrilla has grown year on year, and now as the company turns 10, has a renewed focus on expansion.

Two major focus areas are the development of an 8,000 ATM screen holding and reinventing construction media.

To celebrate its 10th birthday Guerrilla has revamped its CI and is on a hiring spree, with a number of big name players lined up to join the company.

Golf Ads builds awareness for Kingfisher Lodge

Targeting golfers on the golf course as well as all other consumers who regularly frequent the Mount Edgecombe Golf Course, the campaign is meeting the objective of keeping the lodge top of mind amongst this affluent audience.

The hotel overlooks the waters of the Mount Edgecombe Country Club Golf Estate and is visible to consumers on the green. The campaign is effectively increasing awareness of the lodge in an environment that is relevant and captive.

Peter KohlÖffel, National Sales Manager for Golf Ads™ explains that: “The Golf course environment provides an ideal opportunity for targeting upper-income bracket consumers when they are captive. Furthermore, the environment is uncluttered, so brands are not jostling for attention and the marketing solutions offered by Golf Ads™ seamlessly and effectively fit with the environment and with the frame of mind of the consumer.”

Marketers rejoice as tourists flock through Cape Town Int. Airport

Who doesn’t love Cape Town, best-known for its iconic Table Mountain? Voted the second-best city in the world to visit in 2017[1] by Lonely Planet, and Best City in The Telegraph’s 2015-2016 Telegraph Travel Awards for the fourth consecutive year[2], the Mother City continues to wow leisure and business travellers, both locally and internationally.

Although primarily a tourism destination – the Western Cape’s Project Khulisa growth strategy hopes to add 120 000 formal jobs to the tourism sector by 2019 – it is also a popular business destination. A survey conducted by Century City Hotel in collaboration with Travelstart shows that the majority of the 14 000 travellers polled said they were travelling for leisure; however, some 59.3% of business travellers indicated they would slot leisure activities into their schedules and 16.3% said they would extend their stay once their work was complete[3].

Cape Town was named the number-one destination for conferences by the International Congress and Convention Association (ICCA)[4]. The Cape Town International Convention Centre (CTICC) has been going strong for 14 years and is a strategic asset to the city[5].

Everyone who flies to Cape Town is familiar with Cape Town International airport, the major port of entry into the city. As the second-busiest airport in South Africa and the third-busiest in Africa, it boasts one of the most-travelled flight routes in the world – the Cape Town to Johannesburg route was named of the ten busiest in the world by passenger volume in 2015[6]. In fact, over 50% of the country’s air passenger travellers pass through Cape Town International[7], and the airport reached the 10 million passenger milestone for the first time in 2016[8]. Between June 2016 and May 2017, a total of 10 211 390 passengers passed through the boarding gates of this super-efficient airport, proving that travellers are flocking in ever-larger numbers to the southernmost part of Africa (an increase of 5.7% over last year’s figures).

The Aviation Barometer, a quarterly indicator of passenger traffic, shows that international passenger numbers are on the up: arrivals rose by 5.6% in the first quarter of the year compared with the first quarter of 2016. This is largely due to an increase in the number of direct flights to the city[9]. Airlines that fly direct to Cape Town include South African Airways, British Airways, Air Mauritius, Qatar Airways, Etihad Airways, Malaysia Airlines, Singapore Airlines, KLM, Lufthansa, air Berlin, Turkish Airlines, Virgin Atlantic Airways and TAAG Angola Airlines.

If all this were not good news enough, Cape Town International has also won its fair share of awards – it scooped awards for Best Airport in Africa, Best Airport Staff in Africa and Best Airport for 5-10 million passengers in the 2016 Skytrax awards[10]. This enhances Cape Town International’s reputation as a destination brand – something that should cause marketers to sit up and take notice. Increasing passenger numbers and longer dwell times at the airport should convince them that advertising at one of the world’s favourite airports makes a lot of sense.

1 https://www.sapeople.com/2016/10/26/cape-town-voted-2nd-best-city-world-visit-2017/
2 http://www.telegraph.co.uk/travel/news/telegraph-travel-awards-2015-16-winners/
3 http://businessmediamags.co.za/recent-survey-of-domestic-travelers-defines-local-travel-trends/
4 http://www.whatson.co.za/venue.php?venue=95
5 https://www.cticc.co.za/blog/cticc-celebrates-14-years-giving-back
6 http://www.news24.com/Travel/Flights/Worlds-10-busiest-flight-routes-20130430
7 http://www.airports.co.za/airports/cape-town-international
8 http://www.traveller24.com/Explore/BusinessTravel/cape-town-international-airport-hits-10-million-passenger-milestone-in-2016-20170110
9 https://www.iol.co.za/business-report/companies/cape-town-sees-more-international-passengers-8949519
10 http://www.traveller24.com/News/5-sa-airports-included-in-2016-worlds-best-lists-20160318

12 Footprint Marketing Awards for Primedia Unlimited Malls

The Footprint Marketing Awards recognises and celebrates excellence in Shopping Centre Marketing throughout the country. Established by the South African Council of Shopping Centres (SACSC), exceptional innovation and creative achievements through marketing campaigns are acknowledged. This year, Primedia Unlimited Malls (PU Malls) were awarded 12 of these prestigious awards.

Continuing their consistent success rate and esteemed presence in the industry, PU Malls won a total of 12 Footprint awards; four bronze, seven silver and one gold. Having recently undergone a re-brand and re-structure, the company have clearly shown commitment to their promise of creating smarter malls through this recognition.

Receiving undisputed success across multiple categories including: advertising, public relations, visual merchandising, sales promotions and events and centre productivity; the group once again outshone competitors with their integrated and unmatched service offering.

Danie van Aswegen, PU Malls Chief Commercial Officer, credits these achievements to his colleagues and business partners. “We are honoured and extremely proud of our people who always challenge the boundaries and deliver new and exciting campaigns. These awards are testament to our teams’ solid relationships with our clients and business partners. Thank you to the PU Malls team for achieving and excelling in this year’s Footprint Awards and continuing to deliver the high standard of service to our clients.”

Michelle Shelley, Marketing Manager at Gateway shares, “Gateway’s Out the Box campaign, which brought new interest to many hidden gems in the mall, was inspired by the idea of “magazine pages” coming to life as a showcase of the latest trends, hottest seasonal colours and must have products, alongside honest reviews of these up to date items. The overall aim and focus of this campaign was to showcase retailers in a unique and Out the Box way that created opportunity for stores to increase their overall awareness and profitability.  The glass box was used as a retail gallery where Gateway played match-maker between on-trend brands, consistently keeping interest with shoppers as the contents of the box reinvented itself throughout the campaign.”

Adding to their marketing success, the PU Malls team were also awarded the best exhibitor for a large corporate stand at the 2017 SACSC Annual Congress. “Our stand was a reflection of our current business offering, with a focus on integration, engagement and innovation; we purposefully built the stand for delegates to be entertained and educated through an unmatched shopper experience, showing just how we are creating smarter malls. Several of our new products were showcased on stand including Cam Track, Smart Track and Smart Lead which are shopper centric solutions that deliver value to shoppers and retailers in the form of targeted objectives that measurables. We are thrilled with the win and excited to execute these products in the mall environment,” enthuses van Aswegen.

Primedia Outdoor grows food gardens for KZN and Gauteng communities

In recognition of Arbour Month, Primedia Outdoor extends its long-term food garden partnership with NGO Food & Trees for Africa. In joined forces, the aim of this initiative is to grow and maintain food gardens across the country which serve as a true source of nutritious food to support the school feeding schemes.

As part of Primedia Outdoor’s investment in education, their main intention is to support learning through nourishment of the body and the mind, to make a real difference in learners’ day to day lives. Offering learners nourishing food throughout the day, ensures that the general well-being and academic performance of learners are enhanced.

Since 2011, Primedia Outdoor has actively been involved in establishing vegetable gardens at schools and has already invested in six vegetable gardens at schools and youth centres in various parts of South Africa. Together with Food & Trees for Africa, further investment has been made in two more gardens for the Siyamnaka Youth Centre in Pinetown, KwaZulu Natal and Balebogeng Primary School in Mamelodi, Gauteng.

The Siyamnaka Youth Centre garden started in March, is flourishing under the committed care of the community. The garden is on its way to becoming a continuous source of nutritious vegetables for the community with its first harvest planned for November this year.

Started in June this year, the garden at Balebogeng’s Primary School has already produced a winter crop for harvesting. During the first week of September, in continuation of nurturing the garden, Primedia Outdoor staff and the garden’s guardians ̶ Grade 7 learners, educators and groundsman ̶ transplanted fresh spinach, beetroot, tomato and various herbs for the summer crop, adding to the healthy harvest already in use for the school’s feeding scheme.

Balebogeng Primary School’s headmistress Grace Mkhize was delighted with the wholesome harvest and said: “A number of our learners come from the informal settlement and many arrive at school without even having had a meal.”  “The vegetable garden will help to augment daily school meals with nutritious vegetables”, said Mkhize.

Food & Trees for Africa’s Sylvester Nzimande also offered an insightful workshop that covered soil preparation, seed sowing, transplanting and harvesting techniques. As part of the initiative Food & Trees for Africa offers biweekly training and support, effectively transferring permaculture skills to the community to maintain the gardens as long-term sources of nutrition. Primedia Outdoor staff is committed to the ongoing development of the gardens and visit regularly to lend a hand and keep tabs on their progress.

“Education continues to be a key driver of our CSI projects,” said Peter Lindstrom Sales and Marketing Executive at Primedia Outdoor. “We have realised that in order for children to concentrate fully on schoolwork, nutrition is key. Our core focus is on empowering the school’s feeding scheme through food gardens to ensure the optimal physical and mental functioning of learners. Often, the food learners receive during school breaks serve as the only nutritious meal they have for that day, making this initiative ever more important in promoting the long-term well-being and learning potential of these children.”