Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking and innovative media types, in fact we have an abundance of entrepreneurial media owners in South Africa, but just how influential is advertising versus peer to peer recommendations? Continue reading Did your friend make you buy that?
Airport Ads®, a division of leading out-of-home company Provantage Media Group, has been awarded the exclusive media rights for advertising opportunities within the Polokwane International Airport precinct. Continue reading Airport Ads secures exclusive media rights at Polokwane International Airport
While Primedia Outdoor is a big believer in billboards, small is beautiful too: AdLites, (also known as directional or street name signage), serve multiple purposes and can produce large scale results. Continue reading Primedia Outdoor’s AdLites point the way to stronger brand presence