Golf Ads builds awareness for Kingfisher Lodge

Targeting golfers on the golf course as well as all other consumers who regularly frequent the Mount Edgecombe Golf Course, the campaign is meeting the objective of keeping the lodge top of mind amongst this affluent audience.

The hotel overlooks the waters of the Mount Edgecombe Country Club Golf Estate and is visible to consumers on the green. The campaign is effectively increasing awareness of the lodge in an environment that is relevant and captive.

Peter KohlÖffel, National Sales Manager for Golf Ads™ explains that: “The Golf course environment provides an ideal opportunity for targeting upper-income bracket consumers when they are captive. Furthermore, the environment is uncluttered, so brands are not jostling for attention and the marketing solutions offered by Golf Ads™ seamlessly and effectively fit with the environment and with the frame of mind of the consumer.”

Marketers rejoice as tourists flock through Cape Town Int. Airport

Who doesn’t love Cape Town, best-known for its iconic Table Mountain? Voted the second-best city in the world to visit in 2017[1] by Lonely Planet, and Best City in The Telegraph’s 2015-2016 Telegraph Travel Awards for the fourth consecutive year[2], the Mother City continues to wow leisure and business travellers, both locally and internationally.

Although primarily a tourism destination – the Western Cape’s Project Khulisa growth strategy hopes to add 120 000 formal jobs to the tourism sector by 2019 – it is also a popular business destination. A survey conducted by Century City Hotel in collaboration with Travelstart shows that the majority of the 14 000 travellers polled said they were travelling for leisure; however, some 59.3% of business travellers indicated they would slot leisure activities into their schedules and 16.3% said they would extend their stay once their work was complete[3].

Cape Town was named the number-one destination for conferences by the International Congress and Convention Association (ICCA)[4]. The Cape Town International Convention Centre (CTICC) has been going strong for 14 years and is a strategic asset to the city[5].

Everyone who flies to Cape Town is familiar with Cape Town International airport, the major port of entry into the city. As the second-busiest airport in South Africa and the third-busiest in Africa, it boasts one of the most-travelled flight routes in the world – the Cape Town to Johannesburg route was named of the ten busiest in the world by passenger volume in 2015[6]. In fact, over 50% of the country’s air passenger travellers pass through Cape Town International[7], and the airport reached the 10 million passenger milestone for the first time in 2016[8]. Between June 2016 and May 2017, a total of 10 211 390 passengers passed through the boarding gates of this super-efficient airport, proving that travellers are flocking in ever-larger numbers to the southernmost part of Africa (an increase of 5.7% over last year’s figures).

The Aviation Barometer, a quarterly indicator of passenger traffic, shows that international passenger numbers are on the up: arrivals rose by 5.6% in the first quarter of the year compared with the first quarter of 2016. This is largely due to an increase in the number of direct flights to the city[9]. Airlines that fly direct to Cape Town include South African Airways, British Airways, Air Mauritius, Qatar Airways, Etihad Airways, Malaysia Airlines, Singapore Airlines, KLM, Lufthansa, air Berlin, Turkish Airlines, Virgin Atlantic Airways and TAAG Angola Airlines.

If all this were not good news enough, Cape Town International has also won its fair share of awards – it scooped awards for Best Airport in Africa, Best Airport Staff in Africa and Best Airport for 5-10 million passengers in the 2016 Skytrax awards[10]. This enhances Cape Town International’s reputation as a destination brand – something that should cause marketers to sit up and take notice. Increasing passenger numbers and longer dwell times at the airport should convince them that advertising at one of the world’s favourite airports makes a lot of sense.

1 https://www.sapeople.com/2016/10/26/cape-town-voted-2nd-best-city-world-visit-2017/
2 http://www.telegraph.co.uk/travel/news/telegraph-travel-awards-2015-16-winners/
3 http://businessmediamags.co.za/recent-survey-of-domestic-travelers-defines-local-travel-trends/
4 http://www.whatson.co.za/venue.php?venue=95
5 https://www.cticc.co.za/blog/cticc-celebrates-14-years-giving-back
6 http://www.news24.com/Travel/Flights/Worlds-10-busiest-flight-routes-20130430
7 http://www.airports.co.za/airports/cape-town-international
8 http://www.traveller24.com/Explore/BusinessTravel/cape-town-international-airport-hits-10-million-passenger-milestone-in-2016-20170110
9 https://www.iol.co.za/business-report/companies/cape-town-sees-more-international-passengers-8949519
10 http://www.traveller24.com/News/5-sa-airports-included-in-2016-worlds-best-lists-20160318

12 Footprint Marketing Awards for Primedia Unlimited Malls

The Footprint Marketing Awards recognises and celebrates excellence in Shopping Centre Marketing throughout the country. Established by the South African Council of Shopping Centres (SACSC), exceptional innovation and creative achievements through marketing campaigns are acknowledged. This year, Primedia Unlimited Malls (PU Malls) were awarded 12 of these prestigious awards.

Continuing their consistent success rate and esteemed presence in the industry, PU Malls won a total of 12 Footprint awards; four bronze, seven silver and one gold. Having recently undergone a re-brand and re-structure, the company have clearly shown commitment to their promise of creating smarter malls through this recognition.

Receiving undisputed success across multiple categories including: advertising, public relations, visual merchandising, sales promotions and events and centre productivity; the group once again outshone competitors with their integrated and unmatched service offering.

Danie van Aswegen, PU Malls Chief Commercial Officer, credits these achievements to his colleagues and business partners. “We are honoured and extremely proud of our people who always challenge the boundaries and deliver new and exciting campaigns. These awards are testament to our teams’ solid relationships with our clients and business partners. Thank you to the PU Malls team for achieving and excelling in this year’s Footprint Awards and continuing to deliver the high standard of service to our clients.”

Michelle Shelley, Marketing Manager at Gateway shares, “Gateway’s Out the Box campaign, which brought new interest to many hidden gems in the mall, was inspired by the idea of “magazine pages” coming to life as a showcase of the latest trends, hottest seasonal colours and must have products, alongside honest reviews of these up to date items. The overall aim and focus of this campaign was to showcase retailers in a unique and Out the Box way that created opportunity for stores to increase their overall awareness and profitability.  The glass box was used as a retail gallery where Gateway played match-maker between on-trend brands, consistently keeping interest with shoppers as the contents of the box reinvented itself throughout the campaign.”

Adding to their marketing success, the PU Malls team were also awarded the best exhibitor for a large corporate stand at the 2017 SACSC Annual Congress. “Our stand was a reflection of our current business offering, with a focus on integration, engagement and innovation; we purposefully built the stand for delegates to be entertained and educated through an unmatched shopper experience, showing just how we are creating smarter malls. Several of our new products were showcased on stand including Cam Track, Smart Track and Smart Lead which are shopper centric solutions that deliver value to shoppers and retailers in the form of targeted objectives that measurables. We are thrilled with the win and excited to execute these products in the mall environment,” enthuses van Aswegen.

Primedia Outdoor grows food gardens for KZN and Gauteng communities

In recognition of Arbour Month, Primedia Outdoor extends its long-term food garden partnership with NGO Food & Trees for Africa. In joined forces, the aim of this initiative is to grow and maintain food gardens across the country which serve as a true source of nutritious food to support the school feeding schemes.

As part of Primedia Outdoor’s investment in education, their main intention is to support learning through nourishment of the body and the mind, to make a real difference in learners’ day to day lives. Offering learners nourishing food throughout the day, ensures that the general well-being and academic performance of learners are enhanced.

Since 2011, Primedia Outdoor has actively been involved in establishing vegetable gardens at schools and has already invested in six vegetable gardens at schools and youth centres in various parts of South Africa. Together with Food & Trees for Africa, further investment has been made in two more gardens for the Siyamnaka Youth Centre in Pinetown, KwaZulu Natal and Balebogeng Primary School in Mamelodi, Gauteng.

The Siyamnaka Youth Centre garden started in March, is flourishing under the committed care of the community. The garden is on its way to becoming a continuous source of nutritious vegetables for the community with its first harvest planned for November this year.

Started in June this year, the garden at Balebogeng’s Primary School has already produced a winter crop for harvesting. During the first week of September, in continuation of nurturing the garden, Primedia Outdoor staff and the garden’s guardians ̶ Grade 7 learners, educators and groundsman ̶ transplanted fresh spinach, beetroot, tomato and various herbs for the summer crop, adding to the healthy harvest already in use for the school’s feeding scheme.

Balebogeng Primary School’s headmistress Grace Mkhize was delighted with the wholesome harvest and said: “A number of our learners come from the informal settlement and many arrive at school without even having had a meal.”  “The vegetable garden will help to augment daily school meals with nutritious vegetables”, said Mkhize.

Food & Trees for Africa’s Sylvester Nzimande also offered an insightful workshop that covered soil preparation, seed sowing, transplanting and harvesting techniques. As part of the initiative Food & Trees for Africa offers biweekly training and support, effectively transferring permaculture skills to the community to maintain the gardens as long-term sources of nutrition. Primedia Outdoor staff is committed to the ongoing development of the gardens and visit regularly to lend a hand and keep tabs on their progress.

“Education continues to be a key driver of our CSI projects,” said Peter Lindstrom Sales and Marketing Executive at Primedia Outdoor. “We have realised that in order for children to concentrate fully on schoolwork, nutrition is key. Our core focus is on empowering the school’s feeding scheme through food gardens to ensure the optimal physical and mental functioning of learners. Often, the food learners receive during school breaks serve as the only nutritious meal they have for that day, making this initiative ever more important in promoting the long-term well-being and learning potential of these children.”

 

Outdoor Network’s new LED digital billboard captivates Pretoria

Garstfontein Road, Tshwane, is the latest recipient of one of Outdoor Network’s state-of-the art 3×6 LED digital rotating billboards. Positioned at the heart of one of the business centres of the city of Tshwane, it is just a stone’s throw from newly renovated Menlyn Mall, which is one of the largest malls in Africa and soon to become the city’s first green mixed-use precinct. 

The billboard is expected to reach close onto 4% of the total Tshwane population, an audience of over 90 000 consumers. With a frequency rate of 8, the site is set to deliver in excess of 665 000 impacts monthly. (ROAD, 2015)

The eye-catching LED billboard is perfectly positioned to allow brands, particularly those targeting women, to reach consumers within the highly sought after LSM 7-10 segments where approximately 84% of the audience are positioned economically. (ROAD, 2015) With a high proportion of business owners, diplomats and students included in the mix, the site is ideal for brand owners wishing to expose their offering to these target markets. 

The expected development of residential apartments, five-star hotels, conference facilities and a casino will only increase the number of consumers flocking to an already vibrant area. Large volumes of motorists pass through this high-traffic location, enabling advertisers to speak to affluent consumers on their daily commute to and from home, work, school, university and shopping. The highly visible 3×6 rotating billboard is the ideal platform for showcasing brands, products and services, particularly in view of the area’s ‘work-play’ urban lifestyle. 

The features and unique innovative design of the 3×6 rotating digital billboard are not restricted to simply exposing advertising, but rather doing so via a highly captivating, modern and premium platform. The billboard offers advertisers the ability to expose brand messaging to consumers on both their morning and afternoon commute with true dayparting via campaigns tailored specifically to the needs of brands.  

Media agencies and multinational brand advertisers will find this highly desirable signature location ideal for their campaigns – Menlyn Park boasts more than 500 tenants, including a large base of international brands and flagship anchor stores such as Checkers Hyper, Food Lovers Market, New World Discount Stores and Pick n Pay, and the area is considered one of Pretoria’s fastest-growing regions – surrounding suburbs close to Menlyn, such as Garsfontein, Menlo Park, Alphen Park, Newlands, Constantia Park and Ashlea Gardens, are all in high demand. 

Part of a larger national strategy, these digital billboards form part of Outdoor Network’s plan to roll out highly visible large format and 3×6 digital billboards in key high demand locations across South Africa.   

Says Howard Lonstein, Marketing Manager at Outdoor Network: “Digital OOH is continually exploring new avenues of innovation in creativity, delivery, and opportunity. The benefits are numerous, particularly when integrated with mobile, video, social media engagement and more.  It’s an exciting space, and we’re looking forward to offering advertisers new and effective marketing opportunities as we roll out the network across the country.

Curator of World Economic Forum Johannesburg Global Shapers Hub – Khethi Ngwenya Represents his Hub in Geneva Switzerland

Khethi Ngwenya is the Managing Director and Founder of SchoolMedia as well as the curator of the Johannesburg Global Shapers Hub. Global Shapers is a network of hubs across the world led and developed by young people driving dialogue, action and change.  Hubs are city-based teams of shapers, united by common values, inclusion, collaboration and shared decision making.  Together, shapers create projects and positive change for their communities.
 
Ngwenya recently represented his hub at this year’s annual curators meeting which took place in Geneva Switzerland from the 8th to the 11th September.  This annual meeting brings together the curators globally in order to equip them with new skills for impact.  Ngwenya is one of the five South African curators that attended the meeting in Geneva Switzerland.  This event is aimed at uniting some of the smartest, innovative and most dynamic young people in the world. 
 
This prestigious event was opened by Professor Klaus – the Founder of the World Economic Forum.  (The World Economic Forum, committed to improving the state of the world – is the international organisation for the public-private co-operation.
 
Ngwenya says that the highlight of his trip was meeting young, driven individuals from different parts of the world and hearing about similar challenges that we are facing in South Africa.  He found that the Nigerian hub was the most inspirational hub as it recruits global shapers according to what is needed.  He also found it interesting that the Denmark hub raises money in order to organise outings and camps for children.  “Some families cannot afford to take their children on holiday so this is a wonderful initiative – something that South Africa needs to start investing in,” says Ngwenya.
 
Ngwenya believes that being part of the Global Shapers Community is important for the youth because they are given an opportunity to offer youth led initiatives and solutions for change in their communities.  “This is a platform where the young people are central to responding to issues such as poverty, climate change and building inclusive communities.  The youth are our future leaders and it’s vital for them to become involved in making the world a better place,” concludes Ngwenya.

MMAP Wins at MOST Awards 2017- The Champion of the SMME’s

MMAP, has been announced the winner of the Media Sales Consultants at the MOST Awards 2017, for the second year running.

The annual MOST Awards, now in its ninth year, took place last night (14 September 2017) at The Wanderers Club, Illovo in Johannesburg. While the crowd of media industry leaders certainly enjoyed the opportunity to network, it was the chance to acknowledge top media owners, and media agencies as well as find common ground on which to build better relationships and a progressive future for the media industry in South Africa.

In response to the rise in companies acting as media sales consultants, the Media Sales Consultancy Award was introduced last year. Having been announced the inaugural winner in 2016, MMAP was excited to accept this years’ award in a category that is predicted to become highly-coveted due to increased opportunities in the evolving media landscape.

Says Michele Munro, founder and Managing Director of MMAP, “The team and I are ecstatic to have won the Media Sales Consultants Award two years in a row. It is such an honour to win again this year and is a true testament to our key principles, service delivery, turnaround times and knowledge of own, and clients’ brands. I have an amazing team that I would like to thank for their contribution and hard work through the year, without them this would not have become a reality”

As an Out-Of-Home (OOH) media sales company consisting of six staff members, MMAP focuses on delivering integrated outdoor solutions to media agencies and clients by promoting inventory on behalf of multiple OOH media owners, particularly the SMME’s, to media agencies and clients. Since their inception in 2005, MMAP has consistently provided excellent service and consequently won multiple MOST awards, including Media Sales Consultant Winner (2016), Media Owner Winner OOH (2015), Media Owner OOH Award Runner Up (2013), and Media Owner Lamb Award (2012).

Munro concluded, “I would also like to thank our media owner SMME’s that we represent, the media agencies and clients who have given us their vote of confidence . MMAP will remain committed and passionate about growing opportunities for smaller media owners and building an SMME ecosystem.”

Alliance Media Voted Best Media Owner Africa 2017 at the South African Media Awards

Alliance Media is honoured to have been awarded and recognised with first place in the Media Owner Africa category at the MOST awards in Johannesburg. This award, given by the Media Industry in South Africa is aimed at recognising service excellence.

Alliance Media achieved particularly high scores for their ‘sales service delivery’. One of the voters had this to say about the Alliance Media team A real example of a true Pan African media partner! Excellent service, great understanding of our needs and constantly finding innovative solutions.”

With 25,000 sites, in 23 countries and with 20 years’ experience, Alliance Media is Africa’s leader in Billboard and Airport Advertising.

ProActive™ in-store campaign drives sales for Joekels’ Tea Brands

Joekels Tea Packers recently partnered with ProActive™ to drive sales and grow awareness of its Teeco and Laager tea brands. ProActive™ rolled out a successful in-store sampling and promotions campaign for the brands within 10 Shoprite supermarkets located across the Western Cape.

The campaign was rolled out as a one-day trial, as part of a winter product drive. ProActive™ brand ambassadors offered consumers in the grocery store environment the opportunity to build a personal relationship with the tea brands. Consumers were happy to receive the free samples of Teeco and Laager, particularly because the campaign was strategically implemented on a cold day in the Western Cape. The sampling drive provided the perfect opportunity for consumers to compare the Laager and Teeco teas to other brands they were familiar with.

The campaign objectives were to create brand awareness, provide the opportunity for consumers to try the products and also maximise sales. All of which were successfully met. Over 700 tea packs were sold during the one-day activation with the overall feeling amongst consumers being that Laager and Teeco tea is affordable and offers great value for money.