Absa hops onboard City Sightseeing

Exploring new ways to reach South Africans out-of-home, Absa hopped onboard City Sightseeing buses to advertise their new rewards programme.

The red double-decker City Sightseeing buses are world-renowned; these iconic open-topped buses act as travelling billboards and have an active and established presence taking locals and tourists to experience some of the best-loved locations in the city and surrounds. Watch the experience here.

The Absa rewards message is simple, as an Absa Rewards member, you get cash rewards, on all your debit, cheque and credit card purchases, no matter where you shop. What makes this unique is that you earn real cash not just points which means you get paid to sightsee which is even better!

Tag 8 is proud to partner with City Sightseeing bringing brand partners onboard and offering external and internal branding, Wi-Fi advertising and activations.

Outdoor Network’s burning billboard keeps it legal

British American Tobacco South Africa (BATSA) and Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes.

Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience for the week of 21-25 August, as part of BATSA’s broader ‘Keep It 100’ campaign. The tagline ‘Smoking illegal cigarettes burns homes’ can be taken literally but also implies that households will be affected because illegal cigarette manufacturers do not pay taxes and therefore stunt social development. The aim of the campaign is to alert consumers to the fact that smoking illegal cigarettes can have dire consequences for both families and the country as a whole.

“The cleverly constructed ‘burning billboard’, which is not really burning at all and complies with the city’s safety regulations, is manned by a special effects crew and a health and safety representative. After a week, the ‘burning billboard’ will be replaced with a static billboard for a month to reinforce the message.

Outdoor Network believes the innovative billboard, which has garnered a lot of media attention, demonstrates how custom-designing for OOH can deliver a ‘burning message’ with optimal creativity. Media such as: Radio 702, online news portals EWN and Times Live and The Citizen newspaper, to name but a few.

Impact is created through visual effects and shows how a simple yet powerful campaign can drive engagement and generate debate. This premium location, situated near the off-ramp to Barry Hertzog road in Johannesburg and seen from Empire Road, delivers maximum audience numbers, reaching 583,075 commuters, with 3,338,136 impacts and an average frequency of six per month (which amounts to approximately 6% of Gauteng’s population) according to ROAD.

By drawing attention to illegal cigarettes, BATSA hopes to drive consumers to smoke legal cigarettes and ‘Keep It 100’ – a phrase that means ‘keep it real, keep it honest’. To further encourage this, BATSA will be offering consumers a premium red cigarette in each of its boxes, signifying that they are ‘smoking legal’, which they hope will become a status symbol.

The ‘burning billboard’ shows that out-of-the-box thinking can go a long way towards increasing impact, recall and engagement simultaneously.

Primedia Outdoor awarded Ekurhuleni Metro ad signs tender for a second time

The Ekurhuleni Municipality has awarded a tender for the design, manufacture, supply, erection and maintenance of 340 street-name advertising signs to Primedia Outdoor for the next four years.

The municipality oversees the East Rand of Gauteng, which extends from Germiston in the west to Springs in the east and Nigel in the south and includes Kempton Park, Boksburg, Benoni, Brakpan, Edenvale and Bedfordview.

Primedia Outdoor held the street-name advertising tender from 2013, but had to re-submit when it expired in July 2016. The new tender will see Primedia Outdoor’s responsibility for the Ad-lite signs extending to 30 June 2021.

“We are delighted to have won this tender for the second time in a row,” says Kennedy Tshabalala, Executive: Rights & Development. “It’s really a win-win situation for Primedia Outdoor and Ekurhuleni because Primedia has over many years become specialist supplier of Ad-Lites in the municipality and is therefore well positioned to meet its contractual obligation.”

The optimally located signs carry the added benefit of displaying street names and as they are illuminated brand advertisements are clearly visible day and night. The signs work particularly well to advertise the location of fast food outlets, banks and ATMs, retailers, petrol stations, hotels and motels, hardware stores and car dealerships to drive customers in-store.

The MediaShop to host OOH workshop for SMMEs

As part of The MediaShop’s ongoing engagements with media owners and partners, the agency is hosting an Out of Home (OOH) workshop on Thursday 7 September at the Bryanston Country Club.

Specifically, the purpose of this workshop is to interact with SMMEs within the Out of Home sector to discuss the state of the OOH landscape and give advice to media owners on how to better interact with the agency and hopefully grow their business in the process.

“We want to continuously find better ways of working with various media owners and specifically SMME’s. We hope that this workshop will give insights on the critical ingredients of success within this sector, and also share our views on where we see the future of OOH,” says Johannesburg’s MD Kgaugelo Maphai.

“We will have speakers from The MediaShop, a client, and Michele Munro and her team from MMAP addressing the audience to cover various aspects relating to OOH.”

Craig Wallis, Business Unit Manager and Head of Outdoor at The MediaShop adds: “We will begin with an introduction of our internal OOH team and offer insights into the processes that need to be followed within TMS, examples of great campaigns, spotting great sites and what we expect from our media owner partners.”

The Outdoor Measurement Council (OMC)/ROAD/Quantum studies will also be touched on as well as what SMMEs as a collective can do to motivate advertisers to book with them.

“We’re looking forward to this engagement with OOH SMMEs, and we’re confident that at the end of our session, the media owners will have a much clearer picture on what it takes to work with us and to move their businesses forward,” says Kgaugelo.

Four advertising scholarships available

Primedia Outdoor and the AAA School of Advertising are offering four students, from disadvantaged backgrounds, scholarships for full time study (up to three years) commencing in 2018, at the AAA School of Advertising.

 

Students will be able to apply for either a BA in Marketing Communication or BA in Creative Brand Communication degrees. The partnership also means that staff members of Primedia Outdoor can upskill or refresh their talents by attending short courses that range from analytical and financial decision making to creativity and problem solving.

“We are passionate about education,” says Peter Lindstrom, executive: sales and marketing at Primedia Outdoor. “This is why we are proud to partner with the AAA, which has an excellent reputation for turning out graduates who are smart, capable and industry ready.

Deliver real world skills

“In the past, we focused our CSI on providing school bags and stationery to selected schools, but have shifted our focus to increase the sustainability of our efforts, which now include food gardening and our partnership with AAA.”

Executive dean and head of the AAA, Professor Krishna Govender adds, “We pride ourselves in providing students with degrees and diploma courses that deliver real world skills. This partnership further entrenches the AAA as the place where future industry leaders are born. It also cements our involvement with the broader marketing and communications industry, not only through formal programmes but also through active and effective industry involvement. We look forward to welcoming the successful bursary recipients to our school.”

Applications for the bursaries open in September. For more information, email bursary@aaaschool.ac.za or call +27 (0) 11 781 2772.

Smoking billboard brilliantly lets Joburg drivers know that smoking kills

Motorists driving along Empire road in Johannesburg might be forgiven for yanking their steering wheels or hitting the brakes if they see a burning billboard this week.

But the City of Johannesburg’s emergency services has assured drivers there is nothing to worry about.

The burning billboard‚ which is situated near the off-ramp to Barry Hertzog road‚ is part of a campaign by British American Tobacco South Africa (BATSA) to raise awareness about the illicit trade of cigarettes.

To keep the smoke and fire burning over the next four days while the campaign is running‚ the organisers are making use of an entire special effects crew.

Manuel Lopes‚ head of productions at Joe Public‚ said the campaign was making use of a crew of up to seven people‚ including a choreographer monitoring the wind direction and strength to ensure safety.

“It obviously isn’t real flames. It is just special effects and we’ve got a health and safety person on site‚” he said.

Lopes said the intensity of the smoke and fire will change over the course of the week‚ with up to a quarter of a ton of liquid gas being used to keep the effects going.

Mfundo Shabalala‚ who works at Hollard in the office park adjacent to the burning billboard‚ said he arrived at work on Monday morning and saw people standing around.

“I saw the smoke and fire and thought maybe the billboard was on fire. But then I saw people with the gas cans‚ so I thought it might be controlled‚” he said. Shabalala said he wasn’t worried about fire because it didn’t look like it did any damage to the billboard.

Oupa Mabota‚ a driver who dropped someone off in the vicinity of the billboard on Monday morning‚ said he was left a little confused.

“When I saw it‚ I was with my boss… I slowed down [on the offramp to Barry Hertzog] and my boss took a picture. When I came back later‚ it was still burning‚ but it didn’t do anything to the billboard‚” he said.

Mabota said he was confused‚ but didn’t worry because people seemed relaxed in the area.

Bongumusa Makhathini‚ director of legal and external affairs for British American Tobacco South Africa‚ said in a statement that the campaign was done to raise awareness over the nearly R6-billion lost in tax revenues yearly.

“South Africa simply cannot afford to lose such an amount – R6 billion would go a long way in funding the shortfall government realises in funding public imperative campaigns such as free higher education; strengthening of law enforcement agencies and implementing the much-needed National Health Insurance‚” he said.

Makhathini said BATSA wanted to raise awareness about the negative economic impact of the illegal trade of cigarettes.

Robert Mulaudzi‚ spokesperson for the City of Johannesburg’s emergency services‚ said the organisers of the campaign had obtained the necessary permission from the city‚ and emergency services would be monitoring the process throughout the week.

Mulaudzi said emergency services would ensure that the campaign organisers complied with safety regulations.

See TimesLive’s video “burning” billboard for yourself below.

Celebrating Women In The Signage And Printing Industry

Women are increasingly making their mark on the traditionally male-dominated signage and printing industry. For those who want to enter this industry, or want to grow their businesses, the Sign Africa and FESPA Africa expo, co-located with Africa Print and Africa LED, offers many opportunities for entrepreneurs. The event will take place from 13-15 September at Gallagher Convention Centre.
Diane Jacobson, Managing Director at Ellis Lehman Signs, has been in the industry for 25 years, and enjoys being in a career that is dynamic, creative and interesting. ‘No two jobs are identical, and because it is an industry that serves a variety of businesses, it offers exposure to many types of people and companies,’ she said. ‘I’ve worked with fantastic people and managed very interesting projects, from manufacturing plants to religious institutions, to petrochemical companies to retailers and sports events. I have met wonderful people over the years and have had the opportunity to travel to interesting places. It is an industry that has allowed me to grow my business skills in a creative space.’
Lehman’s key to success is understanding and servicing the needs of customers. ‘They are the lifeblood of all business. There is so much poor service out there, so doing things better and paying attention to detail and the final finished item sets anyone apart,’ she said.
Printing SA, the official trade federation representing printing, packaging and associated businesses in the industry, has a number of projects to empower women. The organisation runs a screen printing programme, which most recently trained 10 unemployed women from Cottonlands. The programme includes three elements: the theory of screen printing, practical application, and basic business skills that would assist in growing a small business.
A success story from the programme is Eunice Ngwenya, Managing Director of Eunique Printing, who completed Printing SA’s very first screen printing pilot course during 2014. Printing SA recommended Ngwenya to Konica Minolta South Africa. Eunique Printing, which operates from Konica Minolta South Africa’s Johannesburg campus, has been in business for almost a year, employs three people and prints books, magazines, business cards, calendars, receipt books, brochures, invitations, photographs, as well as offering ring binding and glue binding services.
Ngwenya has always been interested in printing, and had done silk screening on plastic for 25 years. She is glad that she applied for the Printing SA training as it has led her to where she is today. ‘I’ve learnt so much from Printing SA, I wouldn’t be where I am without them, and with the help of Konica Minolta South Africa, I see myself going very far,’ she said.
Sonja Groenewald is CEO of Colourtech Design & Print CEO, which has operated for 26 years. Its main focus is the publishing and education markets. The business has a unique set up as in addition to printing, there is also an in-house dispatch and deliveries division, which helps service 350,000 students.
Being in the printing industry, you’d think technology would be Colourtech’s most important asset, but it’s not. ‘Our staff are our most valuable resource – we consider each and every one of our employees as part of our family,’ said Groenewald. They are integral to the business’ success. ‘I’ve always told my employees to treat each customer like royalty – whether a client is just popping in for a small pack of business cards, or taking on a major order. Good service is crucial.’
For more information about the Sign Africa, FESPA Africa, Africa Print and Africa LED expo’s, and to pre-register online, please visit: www.signafricaexpo.com/ www.africaprintexpo.com

The Marketing Kraal Assists Nkukhu-Box Chicken Bring Flavour to Kasi

Outdoor Advertising and Media Company, Marketing Kraal is assisting Nkukhu-Box CHICKEN to create awareness about the new Grilled Chicken brand in the townships.

 

Utilising their cost-effective wall murals advertising media platform, the advertising campaign intends to create brand awareness and market share growth.

Nkukhu-Box is a home of grilled chicken embracing Kasi “township” flavours and lifestyle. The first Nkukhu-Box store was launched in Mamelodi West in July 2016 according to CEO Itumeleng Mpatlanyana. The store concept is made from specially designed shipping containers, making it cost-effective and movable in around township spaces. There are currently stores in Mamelodi,Shoshanguve,Atteridgeville and Jouberton Klerksdorp.

We are honoured to be working with Nkukhu-Box on this exciting marketing campaign, says Lebona Moleli, Founder and CEO of The Marketing Kraal. We are not only in the business of advertising and marketing but we also support entrepreneurship in line with our core values of innovation and wealth creation, concludes Lebona.

 

Taxis as mobile galleries bring international art trends to South Africa

By Brent Lindeque

The works of the six finalists in the 2016/17 SA Taxi Foundation Art Award will be on display to the South African public from the end of July, carried as decals on 60 minibus taxis.

The taxis will travel on conventional routes in the cities of Tshwane, Johannesburg, Cape Town, and Bloemfontein and also in the rural areas of Mpumalanga and Limpopo. Certain of the taxis will also be highly visible in the creative hubs of the metropolitan areas.

“Because one of the aims of the SA Taxi Foundation Art Award is to provide opportunities for emerging artists to expand public awareness of their work, we felt that it was important for the finalists’ pieces to be constantly on view in areas, such as Maboneng and the Market precinct, where people are pro-actively looking for fresh, innovative products,” says SA Taxi Foundation project co-ordinator, Queeneth Brown.

“At the same time, the taxis running on conventional routes will promote the finalists’ work to people who would not otherwise have the time or funds to go to a creative hub or to an art gallery. As they do every year, these taxis will do a crucial job in terms of giving the broader public access to art of a globally high standard.”

Having finalists’ work circulate the country on minibus taxis is an essential part of the role the SA Taxi Foundation Art Award plays in deepening South Africa’s pool of multi-disciplinary creative professionals.

It is the only award that requires artists to create an original work and then translate it into a decal that can be wrapped around a minibus taxi – as a form of mobile art. Mobile art is a growing trend around the world.

In addition, artists and designers must work to an external brief and a deadline as they would in the corporate sector. For artists, this exposes them to a different process from the one used in creating an artwork, where the parameters and creative expression are self rather than client defined. From the perspective of designers, the competition allows for freer expression than they usually experience in their professional lives.

Entrants also work in more than one medium in order to deliver a product that works as well in 3D format, on the taxi, as it does in its original medium.

Every year, therefore, the Award engenders among progressively more artists and designers multi-disciplinary creative capabilities that are also professional.

“These skills are essential if South African creatives are to benefit from a global art market industry that, according to the 2016 Art Market Report issued by the world’s pre-eminent art and antique fair, TEFAF, achieved total sales of $63.8 billion in 2015,” Brown says. “Consistently participating in even a small section of such a market would contribute significantly to our economy overall and it would put our own art sector on a nicely sustainable footing.”

The minibus taxi sector also benefits directly from its involvement in the Award, with the vehicles that carry the decals drawing more commuters, thereby improving profitability and helping to brand the operators’ businesses.

Freddy Matotoka, the operator of a vehicle that has carried finalist decals since the Award was launched in 2014, says that having an artwork on his vehicle illustrates his values as an operator: being concerned for the safety and comfort of his passengers.

“Also, you can’t see all four sides of the taxi at once and there’s a different picture on each side. This gives commuters the sense that they are seeing a new taxi each time they approach it from a different angle. It causes a lot of discussion among commuters. They will actually hurry to get on it so that they don’t have to ride in a boring taxi.”

“I’ve noticed, too, that, passengers enjoy being looked at by other people when they are riding in my taxi. Everyone likes to be part of something special.”

Each of the six decals will be carried by 10 minibus taxis for the next six months. The specialised work of producing the decals and mounting them on the taxis is undertaken by Taxi Media, a division of SA Taxi geared to helping taxi operators generate more income by carrying advertising inside and on the outside of their vehicles.

Members of the public are encouraged to upload their photos of the art taxis on their social media platforms using #spotthesataxi as a hash tag.