Outdoor advertising agency, Outsmart continues to grow its national footprint in the Out of Home (OOH) market with the addition of Newcastle’s taxi rank network to its portfolio.

The Newcastle Municipality in KwaZulu-Natal appointed Outsmart as its preferred partner in the design, maintenance and operation of taxi rank branding, taxi rank TV and billboards in the municipality’s taxi rank network.

“This is another feather in our cap that we are incredibly proud of. The OOH market is extremely competitive, so as a growing player we are humbled to take on this responsibility. We can’t wait to bring value not only to our advertisers, but to that community too,” said Joyleen Mahanetsa, Managing Director at Outsmart.

This follows Outsmart s successful tender bid to the Newcastle Municipality to exclusively operate in that OOH market. Newcastle is the seat for KZN’s Amajuba District and is the province’s third-largest urban centre.

Outsmart has proven itself a leader in unconventional and innovative OOH media solutions that are targeted at the LSM 4 – 8 markets. Their work in the tax rank environment is particularly notable, executing pioneering campaigns for their clients, including McDonalds, MTN and African Bank.

“We love what we do, so it is incredibly gratifying to bring solutions to advertisers that help them connect with their customers in a meaningful way. The opportunity to play and create memorable touch points in the OOH space is what drives us.

“There are often challenges in this industry that you simply can’t plan for, but one of our biggest strengths is our ability to push through and deliver excellence no matter how tight the deadline is. We are extremely lucky to have great relationship in this industry, whether it be our suppliers, landlords, advertisers or media buyers – we have built a family at Outsmart,” Mahanetsa added.

Outsmart manages several mixed media OOH rights in Gauteng, Limpopo, KwaZulu-Natal and the Free State. The company has also executed several campaigns at the country’s major airports.

“Growing our footprint across South Africa will not only allow us to extend our reach for advertisers, but it is a massive win for small to medium enterprises. It showcases entrepreneurship and that small companies can deliver superior results.

“Winning this latest tender affirms that our work ethic and values stand strong; that the work we deliver is carried out with integrity; and that the respect we have in the industry was honestly earned,” said Mahanetsa.

Outsmart is the fastest growing 100% black female owned OOH company in South Africa and was established in 2006. The dynamic team, 60% of which are female, collectively have over 20 years’ experience in the OOH industry.

The company is a member of FEPE International, a global OOH association that seeks to promote and improve the industry on behalf of its members. It is also a member of the Advertising Media Association of South Africa (AMASA).

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