Face First Media has just finalised its acquisition of another mega Sky Sign in the Durban Inner City. The Durdoc House Sky Sign of approximately 400 square meters in size, will further strengthen its strategic holding in the Inner City following the successful acquisition and relaunch of the Hisense Nedbank House Sky Sign earlier this year. This highly visible sign has a gateway presence and is directly noticeable for inbound traffic entering the CBD directly from the N3.
“In line with Durban’s vision to become the most liveable City by 2030 and the Metro’s focus on Inner City rejuvenation, we are also expanding our footprint in the inner city by focussing on high impact signs through amplifying their visual presence” says Stevan Wilken, Face First Media’s CEO.
“While there is a tendency for media owners to follow the decentralisation impulse towards the new and expanding economic nodes in Umhlanga and Ballito, one should not underestimate the critical mass of the Inner City and the new face of the heart of the City becoming visible through investments in the Point Waterfront, Film City, TSOGO Sun extension of the hotel and casino area and the upgrading of a number of commercial buildings” Stevan rightly points out.
Sky Signs are sometimes referred to as the “captain jewels in the carcanet” that offer valuable and extraordinary charisma to the aesthetic experience of Inner Cities. “For us these eye-catching advertising offerings have a vital role to play by animating the skyline and offering bold advertising exposure for impactful messaging in the heart of the city”, concludes Wilken.