Category Archives: Outdoor

Face First Media acquires the Durdoc House Sky Sign

Face First Media has just finalised its acquisition of another mega Sky Sign in the Durban Inner City. The Durdoc House Sky Sign of approximately 400 square meters in size, will further strengthen its strategic holding in the Inner City following the successful acquisition and relaunch of the Hisense Nedbank House Sky Sign earlier this year. This highly visible sign has a gateway presence and is directly noticeable for inbound traffic entering the CBD directly from the N3.

“In line with Durban’s vision to become the most liveable City by 2030 and the Metro’s focus on Inner City rejuvenation, we are also expanding our footprint in the inner city by focussing on high impact signs through amplifying their visual presence” says Stevan Wilken, Face First Media’s CEO.

“While there is a tendency for media owners to follow the decentralisation impulse towards the new and expanding economic nodes in Umhlanga and Ballito, one should not underestimate the critical mass of the Inner City and the new face of the heart of the City becoming visible through investments in the Point Waterfront, Film City, TSOGO Sun extension of the hotel and casino area and the upgrading of a number of commercial buildings” Stevan rightly points out.

Sky Signs are sometimes referred to as the “captain jewels in the carcanet” that offer valuable and extraordinary charisma to the aesthetic experience of Inner Cities. “For us these eye-catching advertising offerings have a vital role to play by animating the skyline and offering bold advertising exposure for impactful messaging in the heart of the city”, concludes Wilken.

New Joburg By-laws probably only in 2018

The draft new by-law that was published for public comment in May of this year will only be promulgated in 2018 to coincide with the calendar year. Currently, the draft by-law is under consideration in light of the numerous objections that were received.

The draft by-laws created a strong reaction from the industry where various role-players raised multiple objections including some provisions that are regarded as unconstitutional. These objections were all lodged with the City and they are currently under consideration.

Launching the City of Johannesburg’s monthly clean-up campaign, A re Sebetseng, the Executive Mayor Herman Mashaba said the municipality will start to enforce stronger by-laws.

“I was struck by the amount of illegal advertising, dumping, and drilling that was taking place in the area,” Mashaba said.

Once this process of considering the objections is finalized, the draft by-laws must be resubmitted to a full council meeting for its final approval. This is not expected before October of this year with its effective date probably 1 January 2018.

Outdoor Network’s burning billboard keeps it legal

British American Tobacco South Africa (BATSA) and Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes.

Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience for the week of 21-25 August, as part of BATSA’s broader ‘Keep It 100’ campaign. The tagline ‘Smoking illegal cigarettes burns homes’ can be taken literally but also implies that households will be affected because illegal cigarette manufacturers do not pay taxes and therefore stunt social development. The aim of the campaign is to alert consumers to the fact that smoking illegal cigarettes can have dire consequences for both families and the country as a whole.

“The cleverly constructed ‘burning billboard’, which is not really burning at all and complies with the city’s safety regulations, is manned by a special effects crew and a health and safety representative. After a week, the ‘burning billboard’ will be replaced with a static billboard for a month to reinforce the message.

Outdoor Network believes the innovative billboard, which has garnered a lot of media attention, demonstrates how custom-designing for OOH can deliver a ‘burning message’ with optimal creativity. Media such as: Radio 702, online news portals EWN and Times Live and The Citizen newspaper, to name but a few.

Impact is created through visual effects and shows how a simple yet powerful campaign can drive engagement and generate debate. This premium location, situated near the off-ramp to Barry Hertzog road in Johannesburg and seen from Empire Road, delivers maximum audience numbers, reaching 583,075 commuters, with 3,338,136 impacts and an average frequency of six per month (which amounts to approximately 6% of Gauteng’s population) according to ROAD.

By drawing attention to illegal cigarettes, BATSA hopes to drive consumers to smoke legal cigarettes and ‘Keep It 100’ – a phrase that means ‘keep it real, keep it honest’. To further encourage this, BATSA will be offering consumers a premium red cigarette in each of its boxes, signifying that they are ‘smoking legal’, which they hope will become a status symbol.

The ‘burning billboard’ shows that out-of-the-box thinking can go a long way towards increasing impact, recall and engagement simultaneously.

Primedia Outdoor awarded Ekurhuleni Metro ad signs tender for a second time

The Ekurhuleni Municipality has awarded a tender for the design, manufacture, supply, erection and maintenance of 340 street-name advertising signs to Primedia Outdoor for the next four years.

The municipality oversees the East Rand of Gauteng, which extends from Germiston in the west to Springs in the east and Nigel in the south and includes Kempton Park, Boksburg, Benoni, Brakpan, Edenvale and Bedfordview.

Primedia Outdoor held the street-name advertising tender from 2013, but had to re-submit when it expired in July 2016. The new tender will see Primedia Outdoor’s responsibility for the Ad-lite signs extending to 30 June 2021.

“We are delighted to have won this tender for the second time in a row,” says Kennedy Tshabalala, Executive: Rights & Development. “It’s really a win-win situation for Primedia Outdoor and Ekurhuleni because Primedia has over many years become specialist supplier of Ad-Lites in the municipality and is therefore well positioned to meet its contractual obligation.”

The optimally located signs carry the added benefit of displaying street names and as they are illuminated brand advertisements are clearly visible day and night. The signs work particularly well to advertise the location of fast food outlets, banks and ATMs, retailers, petrol stations, hotels and motels, hardware stores and car dealerships to drive customers in-store.

Smoking billboard brilliantly lets Joburg drivers know that smoking kills

Motorists driving along Empire road in Johannesburg might be forgiven for yanking their steering wheels or hitting the brakes if they see a burning billboard this week.

But the City of Johannesburg’s emergency services has assured drivers there is nothing to worry about.

The burning billboard‚ which is situated near the off-ramp to Barry Hertzog road‚ is part of a campaign by British American Tobacco South Africa (BATSA) to raise awareness about the illicit trade of cigarettes.

To keep the smoke and fire burning over the next four days while the campaign is running‚ the organisers are making use of an entire special effects crew.

Manuel Lopes‚ head of productions at Joe Public‚ said the campaign was making use of a crew of up to seven people‚ including a choreographer monitoring the wind direction and strength to ensure safety.

“It obviously isn’t real flames. It is just special effects and we’ve got a health and safety person on site‚” he said.

Lopes said the intensity of the smoke and fire will change over the course of the week‚ with up to a quarter of a ton of liquid gas being used to keep the effects going.

Mfundo Shabalala‚ who works at Hollard in the office park adjacent to the burning billboard‚ said he arrived at work on Monday morning and saw people standing around.

“I saw the smoke and fire and thought maybe the billboard was on fire. But then I saw people with the gas cans‚ so I thought it might be controlled‚” he said. Shabalala said he wasn’t worried about fire because it didn’t look like it did any damage to the billboard.

Oupa Mabota‚ a driver who dropped someone off in the vicinity of the billboard on Monday morning‚ said he was left a little confused.

“When I saw it‚ I was with my boss… I slowed down [on the offramp to Barry Hertzog] and my boss took a picture. When I came back later‚ it was still burning‚ but it didn’t do anything to the billboard‚” he said.

Mabota said he was confused‚ but didn’t worry because people seemed relaxed in the area.

Bongumusa Makhathini‚ director of legal and external affairs for British American Tobacco South Africa‚ said in a statement that the campaign was done to raise awareness over the nearly R6-billion lost in tax revenues yearly.

“South Africa simply cannot afford to lose such an amount – R6 billion would go a long way in funding the shortfall government realises in funding public imperative campaigns such as free higher education; strengthening of law enforcement agencies and implementing the much-needed National Health Insurance‚” he said.

Makhathini said BATSA wanted to raise awareness about the negative economic impact of the illegal trade of cigarettes.

Robert Mulaudzi‚ spokesperson for the City of Johannesburg’s emergency services‚ said the organisers of the campaign had obtained the necessary permission from the city‚ and emergency services would be monitoring the process throughout the week.

Mulaudzi said emergency services would ensure that the campaign organisers complied with safety regulations.

See TimesLive’s video “burning” billboard for yourself below.

The Marketing Kraal Assists Nkukhu-Box Chicken Bring Flavour to Kasi

Outdoor Advertising and Media Company, Marketing Kraal is assisting Nkukhu-Box CHICKEN to create awareness about the new Grilled Chicken brand in the townships.

 

Utilising their cost-effective wall murals advertising media platform, the advertising campaign intends to create brand awareness and market share growth.

Nkukhu-Box is a home of grilled chicken embracing Kasi “township” flavours and lifestyle. The first Nkukhu-Box store was launched in Mamelodi West in July 2016 according to CEO Itumeleng Mpatlanyana. The store concept is made from specially designed shipping containers, making it cost-effective and movable in around township spaces. There are currently stores in Mamelodi,Shoshanguve,Atteridgeville and Jouberton Klerksdorp.

We are honoured to be working with Nkukhu-Box on this exciting marketing campaign, says Lebona Moleli, Founder and CEO of The Marketing Kraal. We are not only in the business of advertising and marketing but we also support entrepreneurship in line with our core values of innovation and wealth creation, concludes Lebona.