Category Archives: Outdoor

Anti-Brexit billboards appear across the UK

A poster campaign by anti-Brexit activists got under way in earnest this week, with billboards appearing throughout the country urging the public to speak out over the Government’s hard Brexit policy.

The campaign group Stop the Silence raised more than £70,000 via crowdfunding to pay for the posters, which have been erected in areas such as London, Bournemouth and Cardiff over the past few days.

Writing on Facebook, the group said: “This campaign encourages peers to listen to the people as it considers safeguards to guarantee that the final deal will be in the best interests of the people.

“The campaign and group aim to influence the character and quality of debate in Parliament over the next two years, in a way which fully engages and involves the views of the entire electorate, much of which has diverse expectations of the Brexit process.

“The campaign intends to emphasise the foundational British values of open debate and tolerance, where ongoing democratic dialogue must remain accessible, and available, to all of its citizens.


In two separate incidents over the past months officials of SANRAL and officials of eThekwini Municipality took the law into their own hands and started removing advertising structures belonging to two outdoor companies. These illicit removals were recently stopped by the courts.

As long ago as 2002 a full bench of the KZN High Court ruled that city officials may not remove advertising structures without a court order.  In the case of African Billboard Advertising (Pty) Ltd v North and South Central Local Councils, Durban the  High Court ruled that:

“The principle applies equally to the rights of public bodies such as municipalities or provincial councils or any similar bodies, and even to State Departments. Individual members of a State Department normally cannot, in the interest of their Department, take the law into their own hands and enforce State rights without the State having made use of the assistance of its judicial Department in order to help it to acquire possession of property to which the State may be entitled.”

In December 2017 officials of the eThekwini Municipality took the law into their own hands and started removing billboards of Strawberry without a court order. This was despite an interdict awarded to Strawberry prior to the removal. eThekwini went back to court to have the interdict discharged without notifying Strawberry and then continue with the removal before they were interdicted again on 23 December where the court granted a temporary order. On 19 February 2018, the matter was again before the court and the interdict was made permanent. The said billboards were all on Provincial Roads and was installed in terms of approvals granted by the KZN Provincial Government.

In 2018 SANRAL followed the same unlawful behaviour where they start braking down billboards on bridges that belong to the municipality of Ekurhuleni who also approved the said advertising structures. The outdoor company was Jinja Outdoor who obtained an urgent temporary interdict against SANRAL on Saturday 3 February 2018 in the South Gauteng High Court.

There are more complex legal issues at stake like jurisdiction etc but this type of behaviour will not be tolerated by the courts. Both parties indicated that they have suffered substantial damages to their structures as well as the loss of advertising revenue and they are obtaining legal advice with the view of suing the state entities for damages. If such damages are to be granted by court it would be borne by the us, the taxpayers.

Tractor Outdoor expands on their LOOP digital network

Tractor Outdoor is pleased to announce that they have added a third digital screen into the LOOP Network.

Consumers are being drawn to spend more money on digital campaigns, especially now that digital is making an extreme impact on the OOH market. South Africa’s OOH advertising market will reach an estimated total value of R5.1bn by 2019, with DOOH generating approximately R1.7bn of this amount, according to PWC’s OOH upcoming predictions research. With the addition of a third digital site to the LOOP network this has grown Tractor’s portfolio significantly.

“The new site is located in Somerset West. It targets Somerset Mall, Strand Beach, Strand Golf Club and the local area at large. Our development team is hard at work filtering through existing and new structures in order to further add to this network. We are extremely excited to see what the next few months are going to reveal,” says Ben Harris, rights and development director at Tractor Outdoor.

BarTalk India to unveil real-time social display network

BarTalk India, a revolutionary digital innovation, is out to let the millennials take their love ‘story’ to a world beyond their smartphones this Valentine’s Day. BarTalk’s operations were first unveiled with the successful Don’t Drink & Drive initiative in association with Delhi Police.

BarTalk India, is a Millennial Display Network driven by user generated content, connected real-time across the most trending bars in Delhi. It is the first real-time social display network that weaves millennials lifestyles into an ecosystem which redefines how one socialises, shares, connects and influences. With influencer marketing at its peak, It also opens a new world to brands which enables them to connect with millennials and weave their brand story like never before through its automated display platform.

Spread across the most trending bars of Delhi-NCR, BarTalk’s innovative digital canvas lets people know their ‘story’ is important and worth sharing with an audience larger than their immediate social circle.

As BarTalk India opens its platform to the public on Valentine’s Day on February 14, its Founder & CEO Gautam Bhirani, said: “People are important and so are their stories. BarTalk India is a millennial display network driven by user-generated content. It’s a canvas where people and their stories meet.”

“Today, socialising has become an inescapable phenomenon. Wednesday is the new Saturday. To be out and seen is a lifestyle today, and this trend has given birth to a new generation; The Digital Diners. From culinary paparazzi, trending selfies and group pictures — people create content and share it all the time to be liked, admired and influence peers.

“BarTalk India helps you take that experience to a world bigger and beyond cellphones. It will redefine how you socialise where these valuable stories can influence your social circle.

“Personalisation is a key ingredient when connecting with the millennials, who like it when they are made to feel special. That is exactly what BarTalk does – We make people feel special and it couldn’t have been a better day to launch our platform when thousands of couples would be out and celebrating with their special ones. And for the ones who are single, you never know how a good selfie at our partner bar can bring up a total surprise for you.”

Umang Tiwari, Founder, Big Fish Ventures, said, “BarTalk is a great innovation in the F&B space and a wonderful way to connect to our customers. Our outlets are flooded with youngsters who love to click and share. From this breakthrough in digital innovation our customers this Valentine’s Day will get a platform at our outlets which will make their special stories at our bar even more memorable by seeing it live on large digital displays.”

Priyank Sukhija, Managing Director, First Fiddle Restaurants, said, “Valentine’s Day is special for everyone who is in love and thus gets super special for as at First Fiddle restaurants. To make this day even more special, BarTalk India opens its platform for all of you with a live Valentine’s Day Wall across all our outlets.”

Rahul Singh, Managing Director, The Beer Cafe said, “BarTalk is a very thoughtfully constructed display network that taps a restaurant’s ecosystem really well. It is a conduit which is capable of connecting us with our customers in a delightful manner. It acts as a catalyst in our effort of building a responsible community culture.”

D.C. Council member proposed bill that would have helped firm that offered his son an internship

D.C. Council member Jack Evans (D-Ward 2) proposed legislation that would have benefited an outdoor advertising company after the firm offered a paid summer internship to his son, according to documents obtained by The Washington Post.

Communications between Evans, a 27-year veteran of the D.C. Council, and Digi Outdoor Media, took place in 2016 and are detailed in 41 pages of emails between the lawmaker’s office and the company, which were obtained under a Freedom of Information Act request and first reported by District Dig.

The company offered to hire Evans’s son, then 19, shortly before Digi’s founder ran into trouble with city regulators, who found his company’s LED-illuminated signs downtown were illegally constructed.

The younger Evans ultimately didn’t take the internship. But months later, his father proposed a bill to legalize the type of signs Digi wanted to install. Evans withdrew the legislation because of a lack of support.

D.C. ethics laws prohibit the use of public office for private gain, giving preferential treatment or actions that create the appearance of a conflict of interest.

The first mention of the internship in emails between Evans and Digi Outdoor founder Don MacCord came on March 1, 2016.

“Jack remember we would love to have your son as [an] intern this year with Digi,” MacCord wrote in an email to Evans and his chief of staff, Schannette Grant, adding that his son would be “a great addition to the team.”

Two months later, MacCord reminded the council member that his company had set aside a spot for his son on its creative and marketing team.

“My son . . . is interested in the summer intern job,” Evans replied the next morning. The son of the council member met with MacCord in early June to discuss the job — a meeting arranged by Evans’s chief of staff.

Afterward, MacCord asked Evans for his son’s email and address to send him an offer letter for the $20-an-hour marketing internship starting June 27. The company emailed the offer letter on June 17 and forwarded it to the council member and his chief of staff.

While MacCord was communicating with Evans about that job, property owners in the District working with his company were securing city permits for brackets for large LED outdoor signs.

Historical preservationists and community groups opposed the signs and city officials said the permits didn’t cover such installations.

The Department of Consumer and Regulatory Affairs revoked the permits and issued stop-work orders in July and August 2016. The attorney general’s office in late August sued the property owners and Digi Media Communications.

At the D.C. Council’s Dec. 6, 2016, meeting, Evans filed a notice for emergency legislation to legalize the type of installations made by Digi Outdoor Media, a bill he later withdrew.

In an interview, Evans said the offer of a summer internship had no bearing on his decision to introduce the legislation.

“There’s no connection between any of this stuff,” he said. “There was no summer internship . . . and no legislation. My puzzlement is there’s no real story other than none of this happened.”

Evans said he could not remember why he proposed the legislation in the first place. “We do hundreds of pieces of legislation down here,” he said.

Evans supported other companies that wanted to install large electronic billboards near Nationals Park , over the objection of neighborhood activists.

MacCord, who resigned last year, referred questions to a spokeswoman for Digi Media Communications, who declined to comment.

The Board of Ethics and Government Accountability, which has the power to investigate council members for ethical transgressions, declined to comment on the events or say whether the agency would investigate.

Government ethics experts say the internship offer raises eyebrows.

“There was at least an implicit agreement for a paid internship and Jack Evans had prepared emergency legislation to introduce to benefit the same company,” said Craig Holman, a lobbyist for the good government advocacy group Public Citizen. “That is too close of a correlation to just dismiss as incidental.”

Kathleen Clark, a law professor at Washington University who previously served as an ethics lawyer for D.C. government, called it “swampy behavior.”

“His son was offered an internship by an entity that had a significant matter before the council,” she said. “Just like they are not supposed to offer a council member a vacation or another kind of gift, you can see an offer of a job to the son could be a way to curry favor with the council member in a way that has nothing to do with the public ­interest.”

Jessica Levinson, an ethics expert at the Loyola Law School at Los Angeles, said it’s understandable that a father would want to help his son but that Evans should have disclosed the potential conflict of interest.


Evans, who has been reelected seven times, said people with business before the council routinely try to build relationships with him but he remains focused on residents.

“My record speaks for itself that I represented my constituents very well,” he said. “That’s what happens when you are an elected official: You get contacted by people all the time.”

Unilever threatens to pull ads from ‘divisive platforms’

THE HAGUE, Netherlands – Anglo-Dutch consumer giant Unilever, one of the world’s largest advertisers, threatened on Monday to snub digital platforms that fail to protect children or help “create division” in society.

Denouncing what it called “toxic online content,” the Rotterdam-based Unilever weighed in on growing concerns about fake news and extremist posts on such networks as Facebook and Google.

“Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger and hate,” its chief marketing officer Keith Weed said.

In a speech to be delivered later Monday, of which AFP has been given extracts, Weed added that “fake news, sexism, terrorists that spread messages of hate, toxic content directed at children … is a million miles from where we thought this would take us.”

Unilever “will prioritise investing only in responsible platforms that are committed to creating a positive impact on society,” Weed said in his keynote address to be given at a conference in Palm Desert, California.

Weed said he had met Unilever’s digital partners, including Facebook, Google and Twitter at the global Consumer Electronics Show in Las Vegas in early January, where he “repeated one point to each and every one of them”.

“It is critical that our brands remain not only in a safe environment, but a suitable one.”

“Unilever, as a trusted advertiser, do not want to advertise on platforms which do not make a positive contribution to society,” Weed said.

Unilever last year spent €7.7 billion on marketing and advertising and is the world’s second-largest advertiser after US-based consumer goods company Procter & Gamble.

Unilever chief financial officer Graeme Pitkethly said in November that some 30% of that total goes to digital advertising.

The company employs some 169,000 people around the world and owns more than 400 household brands including Dove beauty products, Knorr soups, Lipton teas, Magnum ice cream and Marmite.

Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is already well known for successful activations. 

Global Outdoor Systems, which was established in 2000, is a media owner with fully established operations in ten African countries and affiliations with a further seven; its offices deliver to an additional four neighbouring countries. A partner to 21 of the top 25 most admired brands in Africa, the company is known for standard billboards but also for 3D media, digital and airport advertising, spectaculars, street furniture and custom designs. 

The acquisition has resulted in the formation of a new entity known as Provantage Global, which will run the group’s African operations. Leveraging Global Outdoor Systems’ existing infrastructure in various African countries will allow PMG to launch new media and services, as well as expand its existing highly successful media businesses: ProActive™TransitAds™, MallAds™AirportAds® and Field Sales. In addition, Provantage Global will be able to take advantage of existing local offices, market knowledge, and the hands-on operational teams to offer a more comprehensive solutions-based OOH media portfolio to clients in each country.  

Jacques du Preez, founder and MD of Provantage Media Group, said: “We are delighted to announce the acquisition of Global Outdoor Systems and the formation of Provantage Global – a natural progression in terms of our desire to further expand into Africa. This has long been part of PMG’s growth strategy and will enable us to earn foreign currency. Having credible, owned infrastructure in a large number of African countries will give us further traction on the continent and offer a wider footprint and portfolio of media services to our clients, both local and international.”

Neil Page, Director of Provantage Global, said: “This acquisition will provide the impetus to take Global Outdoor Systems’ service offerings to the next level, and bring a wider scope for growth within the existing markets and provide a catapult for expansion into the rest of Africa. Under the new guise of Provantage Global, we are set to become the leading OOH provider on the African continent.” 

Established in 2003, and a black-owned, B-BBEE Level 1 company as of July 2017, PMG brings its considerable experience and reputation to bear on its African operations, including financial, legal and IT expertise. Provantage Global aims to enhance and develop OOH significantly on the continent with its effective marketing and advertising solutions. 

JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa

With society moving into the electronic age, more people are communicating in cyberspace not only to access more information, but also to create a reality of their own. There is a revolution occurring in virtually every corner of the world today, especially in the media delivery.

The increasing rate of urbanisation and consumer connectivity, continues to be largely responsible for shifting media consumption habits, necessitating not only the innovative approaches to campaign planning but also media buying offerings.

The advent of new media and communication technologies have brought about a profound transformation in the way people communicate, share knowledge and information. These new technologies offer vast new opportunities for public participation and engagement, and have the potential to expand media use even better.

The change has been rapid as digital technologies remove the barriers associated to the traditional media. The format, location, distance, and time are key considerations in the transfer of content.

JCDecaux introduces a real-time planning and buying factor that can accommodate immediacy associated definitions, such as ‘On-Demand’ and ‘In-the-Moment’, and therefore moving media synergies to new heights in the complex media world.

The current Roadside Digital offering has been Out-of-Homes solution to more agile demands of today’s marketers, offering various audience solutions coupled with day-part and even weather triggered activity and communications. It has pioneered Digital Out-Of-Home buying in Africa and continues to lead the way in dynamic content delivery, surpassing competitor offerings.

Day part, Audience, Drive time and Relevancy lays the foundation of our sound and successful offering. Followed by JCDecaux’s introduction of Dynamic Smart Content, delivering a creative message according to weather, geo-location, RSS feeds and social media.

While elements such as real-time creative optimisation and a level of contextual relevance is already being implemented, JCDecaux is evolving in a way that allows us to offer ‘On Demand’ and ‘In-the Moment’ marketing and media solutions.

The launch of the Roadside Digital Plus offers improved Planning and buying agility (time and location), Saliency, Targetability, Synergies and Synchronisations (particularly those that can leverage other day-part targeted channels and contextual communications).

The Roadside Digital Plus offers more options including those that cater to retail, weekends, festive season, Back – to-school and many more.

Lelanie Butler, Head of Digital said: “The advancement of technology and its ability to personalise and encourage interactive behaviour is redefining Out-of-Home’s Advertisings role. Like TV and Radio, Digital Out-of-Home offers clients the opportunity to plan & manage media exposure by Day, Time channel and Locations, thus allowing for specific placements that reduce wastage, the ability to leverage tactical messaging and ultimately building more cost-effective synergies with other media”.

New outdoor advertising by-laws may soon be reality

New outdoor advertising by-laws which will hold companies criminally liable for illegal advertising, may be approved before the end of June. 

The draft bylaws are still being considered by various committees including the mayoral committee and Section 79 oversight committee, after which they will likely make their way to council for final approval.

The City‘s outdoor advertising operations manager, Jack Sekgobela, previously said media companies, communes, estate agents, franchises and private homeowners are frequent transgressors.

With 78 per cent of outdoor advertising across the City erected illegally, the municipality approved this draft by-law in June that will see companies facing criminal charges and allow Metro police to take down all illegal advertising.

The documents were sent for public consultation and have since been finalised.
MMC for Development Planning, Funzela Ngobeni, said the final draft was compiled with the consideration of public input in mind. Through the proposed by-laws, the City aims to reduce the number of illegal signs around Johannesburg and help the industry realise maximum value on approved signs, he said.

“Previously, the City regulated the industry by taking matters to court on each contravention. This cost time and money that could be rechanneled to other services.”

Ngobeni said that adherence to these by-laws improves the safety of pedestrians and motorists. He said it also saves the City’s infrastructure from accelerated wear and tear.

“Complying with by-laws affords the immediate communities to be active citizens, and be able to work with the City in minimising clutter and ensuring that there is co-existence of road traffic signs, as well advertising signs,” he said.

South African National Blood Service tries the Oasis Digital Network

Oasis Digital Networks is delighted to have been given an opportunity to run a trial campaign for SANBS and WPBTS in December on its footprint. The negotiation and development of the creative was handled by SANBS’s advertising agency, DDB South Africa.

The DDB SA team came up with a campaign that runs on the idea of showing beautiful life-changing moments that were made possible by various blood donors.

The message was a concise and simple way to show how making the smallest effort to donate blood could have quite a significant result for the recipient. It beautifully tapped into the emotions of not only the people who had benefited from blood donations, but also showed immense gratitude towards the blood donors who save lives.

We are confident SANBS and WPBTS will see the ROI instantly and include us in their media plans going forward in 2018!

The campaign was negotiated by Sarah Chingosho, Business Unit Director | DDB SA directly with Reinhardt Hanel CEO of Oasis Digital Networks.