JCDECAUX DRAW THE CURTAIN ON ‘THE KENSINGTON’

JCDecaux has commissioned the globally renowned Zaha Hadid Design to create a landmark advertisingstructure in London. The billboard integrates public art, contemporary design, and digital media.

Unveiled today, The Kensington provides brands with a unique communications’ channel in the capital. The channel combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design.

The first billboard by Zaha Hadid Design, The Kensington is a curvilinear ribbon of matte steel, framing a curved digital screen. The billboard is located on West Cromwell Road – the key route linking central London and Heathrow Airport.

“We’re delighted to have Audi and Coty as our first brand partners, using this powerful new platform as part of their launch strategy for the Audi Q8 and CK Women. Design is at the heart of JCDecaux’s DNA, and we are proud to have worked in partnership with Zaha Hadid Design to bring this exceptional vision for a contemporary advertising structure to London.

“This project underlines how JCDecaux works with the world’s leading designers to transform cityscapes for the benefit of the public and advertising clients. We would like to pay tribute to Zaha Hadid’s commitment to design excellence and to her team for bringing our joint vision to fruition and to thank our launch partners for their commitment to this unique new advertising structure.”

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