Category Archives: General

Zimnat and JCDecaux Outwit, Outplay, Outlast at the Exceptional Awards in the Best Outdoor Media Advert of the Year category

Zimnat and JCDecaux were the ultimate victors in the Best Outdoor Campaign Category at the Exceptional Marketing Awards (EMA) for their efforts in promoting their latest, most successful campaign in Zimbabwe.

The Award was presented during the 10thAnnual Marketers Convention, held at the Kingdom Hotel, in Victoria on the 2ndof November 2018.

The Exceptional Marketing Awards (EMA) celebrate excellence and innovation across the marketing process within the business spectrum. They recognize organizations and people who have pushed their brands towards measuring success through effective running of their marketing plans.

Zimnat’s objective for this winning Out of Home Campaign was to execute a campaign that entailed a vehicle rammed into a building to create, product awareness, talkability and innovation among the creative and innovative Out of Home campaigns throughout Harare.

Zimnat is one of Zimbabwe’s leading insurance and financial services companies, providing wealth creation, management and protection through general insurance, life assurance, asset management and micro finance solutions.

Says Victor Shambare, General Manager for JCDecaux, Zimbabwe: “We are honored to have received this award. It serves to confirm that JCDecaux Zimbabwe is well on track in its goal to create exciting, memorable campaigns that demonstrate the power and multifariousness of Out of Home. This together with the innovative solutions thought up by our creative team, means we are perfectly positioned to advise and devise the best Out Of Home solution for each brand.”

Says Angela Mpala, Group Executive Zimnat : “As Zimnat our ambition is to always push the envelope and go for iconic. We are driven by a passion to set world class standards and make the lives of our consumers better. “

 

OUTSMART CONTINUES TO GROW ITS OOH NATIONAL FOOTPRINT

Outdoor advertising agency, Outsmart continues to grow its national footprint in the Out of Home (OOH) market with the addition of Newcastle’s taxi rank network to its portfolio.

The Newcastle Municipality in KwaZulu-Natal appointed Outsmart as its preferred partner in the design, maintenance and operation of taxi rank branding, taxi rank TV and billboards in the municipality’s taxi rank network.

“This is another feather in our cap that we are incredibly proud of. The OOH market is extremely competitive, so as a growing player we are humbled to take on this responsibility. We can’t wait to bring value not only to our advertisers, but to that community too,” said Joyleen Mahanetsa, Managing Director at Outsmart.

This follows Outsmart s successful tender bid to the Newcastle Municipality to exclusively operate in that OOH market. Newcastle is the seat for KZN’s Amajuba District and is the province’s third-largest urban centre.

Outsmart has proven itself a leader in unconventional and innovative OOH media solutions that are targeted at the LSM 4 – 8 markets. Their work in the tax rank environment is particularly notable, executing pioneering campaigns for their clients, including McDonalds, MTN and African Bank.

“We love what we do, so it is incredibly gratifying to bring solutions to advertisers that help them connect with their customers in a meaningful way. The opportunity to play and create memorable touch points in the OOH space is what drives us.

“There are often challenges in this industry that you simply can’t plan for, but one of our biggest strengths is our ability to push through and deliver excellence no matter how tight the deadline is. We are extremely lucky to have great relationship in this industry, whether it be our suppliers, landlords, advertisers or media buyers – we have built a family at Outsmart,” Mahanetsa added.

Outsmart manages several mixed media OOH rights in Gauteng, Limpopo, KwaZulu-Natal and the Free State. The company has also executed several campaigns at the country’s major airports.

“Growing our footprint across South Africa will not only allow us to extend our reach for advertisers, but it is a massive win for small to medium enterprises. It showcases entrepreneurship and that small companies can deliver superior results.

“Winning this latest tender affirms that our work ethic and values stand strong; that the work we deliver is carried out with integrity; and that the respect we have in the industry was honestly earned,” said Mahanetsa.

Outsmart is the fastest growing 100% black female owned OOH company in South Africa and was established in 2006. The dynamic team, 60% of which are female, collectively have over 20 years’ experience in the OOH industry.

The company is a member of FEPE International, a global OOH association that seeks to promote and improve the industry on behalf of its members. It is also a member of the Advertising Media Association of South Africa (AMASA).

Joburg By-law case postponed

On Monday 15 October 2018 the much awaited case between the South African Property Owners Association and others against City of Johannesburg was postponed to an undetermined future date. The postponement is as a result by a late amendment by SAPOA to their case and the court rules that the amendment must be served on the Minister of Co-Operative Governance And Traditional Affairs before the matter can proceed.

In May SAPOA launched an urgent court application to stop the promulgation and implementation of the 2018 advertising by-laws. This resulted in a court order that the by-laws will not be enforced until the case is heard.

After the amendment is served on the Minister a new court date will be allocated.

SAPOA’s main attack against the 2018 By-laws is that:

  • The public participation process was not in compliance with the law;
  • the City is commercially compromised and therefore lack the required impartiality to adjudicate applications fairly
  • that the by-laws imposes and unlawful tax on private properties for the display of advertisements as the City itself is exempted from such a tax.

The City’s defense is that:

  • The substance of the public participation process followed was sufficient;
  • The power to adjudicate applications and be commercially active is authorized by the Municipal Systems Act;
  • The tax imposed is reasonable under the circumstances.

eThekwini Starts Again

The eThekwini Municipality has announced this week that they have recently award a tender to remove illegal advertising sites. This by implication means that this will be done without court orders, despite a judgement in February this year</a> that has interdicted the eThekwini from doing exactly that. See a <href=https://www.wonsa.co.za/courts-stopped-officials-illegal-behaviour/>

The city said the move was in a bid to address the number of illegal signs which had been erected throughout the city without proper approval, adding the three year contract, is a result of illegal signs that have “mushroomed at public and privately owned property without approval by the municipality”.

The Head of Development Planning, Environmental and Management Unit, Musa Mbhele said illegal billboards have a negative impact when it comes to attracting tourists and businesses.

“It is for this reason that we have taken this decision to clamp down on illegal billboards to ensure that outdoor advertising is managed properly to create tidy and safe city,” said Mbhele.

The city further added that it regulates all forms of advertising in terms of policy and by-laws. “This to ensure that various organisations and businesses are given equal opportunity to advertise in line with the public safety and reasonable standards of appearance that will not degrade amenities neighbourhoods.”

As long ago as 2002 a full bench of the KZN High Court ruled that city officials may not remove advertising structures without a court order.  In the case of African Billboard Advertising (Pty) Ltd v North and South Central Local Councils, Durban the  High Court ruled that:

The principle applies equally to the rights of public bodies such as municipalities or provincial councils or any similar bodies, and even to State Departments. Individual members of a State Department normally cannot, in the interest of their Department, take the law into their own hands and enforce State rights without the State having made use of the assistance of its judicial Department in order to help it to acquire possession of property to which the State may be entitled.”

The action proposed by the City is in spite of the fact that the 1932 by-laws on which they rely is been under constitutional attack in numerous cases pending before the KZN High Court. Outdoor companies need to be vigilant to prevent this from happening

Primedia Outdoor and DG Murray Trust team up to inspire early childhood development

In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joint forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children.

“Children are the source of human capital. If we want to change the education system, grow the economy and create jobs, we must invest in young children”, says Dr. David Harrison, CEO of DG Murray Trust (DGMT). “In fact, for every Rand invested in quality early childhood development, South Africa will get at least R10 back, but with a quarter of our children nutritionally stunted and poorly equipped for school, we are shooting ourselves in the foot for the next 20 years at least”, he added.

As part of this landmark collaboration, a total of 705 high-impact advertising panels along highways, main arterials and taxi ranks will feature key messaging from Nal’ibali, Grow Great and SmartStart – three innovative programmes focused on early learning, nutrition support andmonitoring quality early learning services, respectively. Starting from September 2018, this charitable campaign will run across all nine provinces with a massive audience projection of 40 million people, targeting mainly parents and caregivers.

Commenting on the relevance of billboard campaigns for such large-scale community projects, Peter Lindstrom, Sales and Marketing Executive of Primedia Outdoor said, “Outdoor advertising has proven to be a powerful medium for reaching a captive audience with an exclusive message and promoting public conversations that are subject-matter specific. It therefore made a complete sense for Primedia Outdoor to back the foundation’s agenda in encouraging action to positively change children’s lives and this aligns perfectly with our brand values”.

This partnership is purely built on the grounds of proposing future-forward direction to ensure children have the best start in life and that they are able to unlock their maximum potentials by all means. In true reality, such strategic investment creates significant possibilities to be the engine of public innovation and nurture a progressive society.

About DG Murray Trust

 The DG Murray Trust (DGMT) is a South African foundation built on endowments from Douglas George Murray and his wife, Eleanor. The Foundation is the holder of a portfolio of widely diversified assets, which reduces the risks in funding the achievement of philanthropic and nation-building objectives. The DG Murray Trust currently distributes about R150-million per year. DGMT’s ultimate goal is to create an ethical and enabling environment where human needs and aspirations are met; where every person is given the opportunity to fulfil his or her potential, for both personal benefit and for that of the wider community. 

Exploring successful brand stories in a connected world with JCDecaux

JCDecaux, the number one outdoor advertising company worldwide, is pleased to announce its second annual Conversation: Connected Brand Stories, which takes place on 30 August 2018, at the Bryanston Country Club. 
The event showcases the latest tech, like hologram and projection mapping as well as the state-of-the-art capabilities of virtual reality and augmented reality, and considers their application in marketing to an increasingly connected world.
In addition, a stellar line-up of world-class speakers will explore the connections that bring research, strategy, consumers and marketers together for brand conversations in connected world.
JCDecaux invites industry thought leaders to attend and share their insights into what makes a successful marketing strategy as we delve into how marketers can effectively reach, and build relationships with, connected consumers through digital and integrated campaigns.
The all-star cast of speakers for 2018 Conversations
Dion Chang,innovator and creative thinker extraordinaire, is one of South Africa’s most respected trend analysts. Chang takes a global perspective to gauge the zeitgeist and track ahead-of-the-curve trends which he applies to a local context to identify unexpected business opportunities. His extensive experience in the magazine industry as a journalist and media spokesman enables him provide insight into the flux between brands, consumers and the communication channels that bind them.
Carmen Murray,is thefounder of Boo-Yah!, an African inspired Advisory and Educational Marketing Services Company. Murray’s inspirational “masterclasses” – which cover everything from 4thtech transformation and gamification to brand purpose and creativity and inspiring innovation – have made her a household name among business professionals. Her presentations offer a knowledge that is easy to understand and is actionable and entertaining.
Neil Eddleston,Managing Director of JCDecaux OneWorld. With extensive experience in marketing research, London-based Eddleson heads up OneWorld JCDecaux’s division responsible for international sales, marketing and research in more than 80 countries. He holds joint responsibility for the development of JCDecaux’s digital, programmatic and data strategy as well as social media tools throughout the group
Other speakers include:Khumo Theko, Researcher and Trend Spotter at Flux Trends; Prescillia Avenel-Delpha, Chief Marketing Officer at Trace Mobile;Lotang Mokoena, Digital Strategist at VML South Africa;Dawn Rowlands, Dentsu Aegis Network Sub-Saharan Africa andValentine Gaudin-Muteba, VP for Channels and Operations at Trace Mobile.
Event Details
Date:Thursday 30 August 2018
Time:08h30
Venue:Bryanston Country Club, 63 Bryanston Drive, Bryanston, Sandton
Cost:The event is fully sponsored by JCDecaux Africa
Booking:Please clickhereto book your place
Join our marketing, media and trend gurus for a day of networking and insight as we chart the way forward in an ever-changing world.
For more information contact Wandile Setlhodi on (011) 514 1619 orwandile.setlhodi@jcdecaux.com.

Alliance Media Joins the Mission to Help Bring Clean Water to Communities in Need

663 million people in the world live without clean water. That’s nearly 1 in 10 people worldwide. For people in developing countries, clean water can change everything.

Charity: Water is a non-profit organisation bringing clean and safe drinking water to people in developing nations. They are a passionate community of world-changers who are working toward the day when everyone has clean water to drink.

Alliance Media is proud to support and donate financially to this worthy cause.

Alliance Media has an entrepreneurial spirit and is focused on supporting charity initiatives that grow Africa. “Supporting a charity that provides clean and accessible water to communities in Africa, allows us to make a difference that could not have been done without the support of our valued customers” says Greg Benatar, the Sales and Marketing Director at Alliance Media.

Recognised as the pan-African leader in outdoor and airport advertising, Alliance Media has the widest coverage on the African continent with 25,000 sites. Operating in 23 countries, with over 20 years’ experience, Alliance Media has been awarded “Best Outdoor Advertising Company” in multiple markets for the past 10 consecutive years.

ACA Seeks a CEO

 The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa. The Association represents advertising and communications agencies that presently contribute approximately 95% of South Africa’s measured ad spend to all stakeholders including, but not limited to, the broader profession, government, the media and the public. The ACA is a voluntary association that was formed by and for the profession, and is focused on and committed to self-regulation and to defending the highest standards of ethical practice.
 
A vacancy exists for a dynamic, entrepreneurial and hardworking individual who is passionate about the business of marketing, advertising and communications. If working in a fast paced, highly energized environment and dealing with constant business challenges that require creative solutions appeals to you, you could be leading the profession to its next chapter.
 
SKILLS REQUIRED:


• A proven track record in mature business leadership at the highest level – preferably in the business of marketing, advertising and communications
• The ability to command respect whilst navigating complex business challenges and at times, mediate to lead stakeholders to a common (win-win) vision and /or goal
• A strategic thinker and visionary with a passion for marketing, advertising, communications and the contribution that creativity makes to business success
• Operationally astute
• The ability to raise sponsorship and funding for projects
• Prior experience in working with government and peer organisations would be advantageous
• Strong commercial, entrepreneurial and financial acumen and management skills
• An excellent communicator
• A minimum of an undergraduate degree in business or the arts.


The CEO will report to the Chairperson and Board of Directors.
A market-related salary is offered.
 
If you think you have the dynamism, creativity, passion and drive to lead the advertising and communications profession, please submit a 2-page CV with a letter of motivation to: ceo@acasa.co.za by no later than 15 June 2018.
 

CoJ And Industry Reaches Temporary Agreement On By-Laws

The City of Joburg and the Industry, represented by SAPOA and OHMSA, have reached an agreement to suspend the enforcement of the 2018 by-laws until a court case challenging various aspects of the by-laws has been heard by the Johannesburg High Court. This agreement was made an order of court by Deputy Judge President Majapelo of the High Court on Tuesday 29 May 2018.

The by-laws were adopted in March this year by CoJ. The South African Property Owners Association (SAPOA) and OHMSA joined by Abland, a property owner and Jinja Outdoor issued urgent court papers challenging the adoption of the 2018 By-laws.

In the court papers which is over 500 pages long, it is contended that:

  • there was no proper public participation process done by CoJ as it ignored important objections raised by the industry;
  • certain provisions of the By-laws are unconstitutional as it infringes certain rights contained in the Bill of Right enshrined in the Constitution;
  • No approval of the Minister of Trade and Industry, as required by the National Building Regulations, was obtained prior to the promulgation.

The City agreed to suspend the enforcement of the 2018 by-laws until the case is heard. The case will be heard on 15 and 16 October 2018.

The legal challenge is based on the following:

  • The promulgation of the by-laws will immediately and retrospectively criminalize hundreds of private property owners with unapproved advertising signs on their property. This will happen without them having the opportunity of arranging their affairs to try and comply with the new by-laws. It should also be considered that the same sanction does not hit the city itself who also, by its own admission, has hundreds of unapproved billboards on its property.
  • The city, as a commercial role-player in the outdoor advertising arena, is conflicted between its regulatory function and its commercial interests, therefore the regulatory control should be divested to an impartial decision-making body and not to an official.
  • The enforcement measurements, which are severe, can be imposed arbitrarily by the officials playing the role of investigative, prosecutorial, adjudicative, and sheriff’s functionaries. This is anemic to the rule of law.
  • Furthermore, the inclusion of the National Building Regulations Act of 1977 in the by-laws will require, in terms of Section 28(9) of the said Act, that the Minister of Trade and Industry must approve these by-laws and the absence of such an approval will render the by-laws void.

CoJ till has yet to file its answering papers which is due in July 2018.

 

Primedia Outdoor Joins e National Geographic Society for Endangered Species Day

Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by more than 30 out-of-home operators, including Primedia Outdoor, is an effort to raise awareness about populations of species in decline all over the world and to inspire global audiences to learn how to help protect them.

Featuring Photography from the National Geographic Photo Ark, the Week-Long Campaign will Run in 22 Countries Around the World to Raise Awareness of Species at Risk

The National Geographic Photo Ark, led by photographer Joel Sartore, is a multiyear endeavour to document every species living in zoos and wildlife sanctuaries, encourage action through education, and help save wildlife by supporting on-the-ground conservation efforts. Sartore’s breath-taking portraits motivate people to care about these animals and to do something while there’s still time to protect them.To date, Sartore has documented 8,000 species, putting him two-thirds of the way toward completing the Photo Ark, which he estimates will include portraits of more than 12,000 species.

 

Primedia Outdoor is supporting this global out-of-home campaign by contributing space on 5 digital out-of-home displays in South Africa, seen by 1,878,916 people each week (ROAD 2015C). In total, the week-long effort will reach an estimated 100 million globally through donated ad space on digital billboards, mall kiosks, tram cars, rail stations and other digital out-of-home formats.

 

The campaign will feature 10 species, all of which are listed on the International Union for Conservation of Nature (IUCN) Red List as vulnerable, endangered or critically endangered. While some regions will showcase endemic species, all of the countries will highlight the Sumatran rhinoceros, one of the most endangered large mammals on the planet. Global audiences will also be invited to visit PhotoArk.org to learn more about the species depicted across the digital out-of-home formats and learn about ways to protect wildlife and their habitats.

 

For more information about the species featured in this campaign and about the National Geographic Photo Ark, visit PhotoArk.org.