Category Archives: General

Primedia Outdoor and DG Murray Trust team up to inspire early childhood development

In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joint forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children.

“Children are the source of human capital. If we want to change the education system, grow the economy and create jobs, we must invest in young children”, says Dr. David Harrison, CEO of DG Murray Trust (DGMT). “In fact, for every Rand invested in quality early childhood development, South Africa will get at least R10 back, but with a quarter of our children nutritionally stunted and poorly equipped for school, we are shooting ourselves in the foot for the next 20 years at least”, he added.

As part of this landmark collaboration, a total of 705 high-impact advertising panels along highways, main arterials and taxi ranks will feature key messaging from Nal’ibali, Grow Great and SmartStart – three innovative programmes focused on early learning, nutrition support andmonitoring quality early learning services, respectively. Starting from September 2018, this charitable campaign will run across all nine provinces with a massive audience projection of 40 million people, targeting mainly parents and caregivers.

Commenting on the relevance of billboard campaigns for such large-scale community projects, Peter Lindstrom, Sales and Marketing Executive of Primedia Outdoor said, “Outdoor advertising has proven to be a powerful medium for reaching a captive audience with an exclusive message and promoting public conversations that are subject-matter specific. It therefore made a complete sense for Primedia Outdoor to back the foundation’s agenda in encouraging action to positively change children’s lives and this aligns perfectly with our brand values”.

This partnership is purely built on the grounds of proposing future-forward direction to ensure children have the best start in life and that they are able to unlock their maximum potentials by all means. In true reality, such strategic investment creates significant possibilities to be the engine of public innovation and nurture a progressive society.

About DG Murray Trust

 The DG Murray Trust (DGMT) is a South African foundation built on endowments from Douglas George Murray and his wife, Eleanor. The Foundation is the holder of a portfolio of widely diversified assets, which reduces the risks in funding the achievement of philanthropic and nation-building objectives. The DG Murray Trust currently distributes about R150-million per year. DGMT’s ultimate goal is to create an ethical and enabling environment where human needs and aspirations are met; where every person is given the opportunity to fulfil his or her potential, for both personal benefit and for that of the wider community. 

Exploring successful brand stories in a connected world with JCDecaux

JCDecaux, the number one outdoor advertising company worldwide, is pleased to announce its second annual Conversation: Connected Brand Stories, which takes place on 30 August 2018, at the Bryanston Country Club. 
The event showcases the latest tech, like hologram and projection mapping as well as the state-of-the-art capabilities of virtual reality and augmented reality, and considers their application in marketing to an increasingly connected world.
In addition, a stellar line-up of world-class speakers will explore the connections that bring research, strategy, consumers and marketers together for brand conversations in connected world.
JCDecaux invites industry thought leaders to attend and share their insights into what makes a successful marketing strategy as we delve into how marketers can effectively reach, and build relationships with, connected consumers through digital and integrated campaigns.
The all-star cast of speakers for 2018 Conversations
Dion Chang,innovator and creative thinker extraordinaire, is one of South Africa’s most respected trend analysts. Chang takes a global perspective to gauge the zeitgeist and track ahead-of-the-curve trends which he applies to a local context to identify unexpected business opportunities. His extensive experience in the magazine industry as a journalist and media spokesman enables him provide insight into the flux between brands, consumers and the communication channels that bind them.
Carmen Murray,is thefounder of Boo-Yah!, an African inspired Advisory and Educational Marketing Services Company. Murray’s inspirational “masterclasses” – which cover everything from 4thtech transformation and gamification to brand purpose and creativity and inspiring innovation – have made her a household name among business professionals. Her presentations offer a knowledge that is easy to understand and is actionable and entertaining.
Neil Eddleston,Managing Director of JCDecaux OneWorld. With extensive experience in marketing research, London-based Eddleson heads up OneWorld JCDecaux’s division responsible for international sales, marketing and research in more than 80 countries. He holds joint responsibility for the development of JCDecaux’s digital, programmatic and data strategy as well as social media tools throughout the group
Other speakers include:Khumo Theko, Researcher and Trend Spotter at Flux Trends; Prescillia Avenel-Delpha, Chief Marketing Officer at Trace Mobile;Lotang Mokoena, Digital Strategist at VML South Africa;Dawn Rowlands, Dentsu Aegis Network Sub-Saharan Africa andValentine Gaudin-Muteba, VP for Channels and Operations at Trace Mobile.
Event Details
Date:Thursday 30 August 2018
Venue:Bryanston Country Club, 63 Bryanston Drive, Bryanston, Sandton
Cost:The event is fully sponsored by JCDecaux Africa
Booking:Please clickhereto book your place
Join our marketing, media and trend gurus for a day of networking and insight as we chart the way forward in an ever-changing world.
For more information contact Wandile Setlhodi on (011) 514 1619

Alliance Media Joins the Mission to Help Bring Clean Water to Communities in Need

663 million people in the world live without clean water. That’s nearly 1 in 10 people worldwide. For people in developing countries, clean water can change everything.

Charity: Water is a non-profit organisation bringing clean and safe drinking water to people in developing nations. They are a passionate community of world-changers who are working toward the day when everyone has clean water to drink.

Alliance Media is proud to support and donate financially to this worthy cause.

Alliance Media has an entrepreneurial spirit and is focused on supporting charity initiatives that grow Africa. “Supporting a charity that provides clean and accessible water to communities in Africa, allows us to make a difference that could not have been done without the support of our valued customers” says Greg Benatar, the Sales and Marketing Director at Alliance Media.

Recognised as the pan-African leader in outdoor and airport advertising, Alliance Media has the widest coverage on the African continent with 25,000 sites. Operating in 23 countries, with over 20 years’ experience, Alliance Media has been awarded “Best Outdoor Advertising Company” in multiple markets for the past 10 consecutive years.

ACA Seeks a CEO

 The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa. The Association represents advertising and communications agencies that presently contribute approximately 95% of South Africa’s measured ad spend to all stakeholders including, but not limited to, the broader profession, government, the media and the public. The ACA is a voluntary association that was formed by and for the profession, and is focused on and committed to self-regulation and to defending the highest standards of ethical practice.
A vacancy exists for a dynamic, entrepreneurial and hardworking individual who is passionate about the business of marketing, advertising and communications. If working in a fast paced, highly energized environment and dealing with constant business challenges that require creative solutions appeals to you, you could be leading the profession to its next chapter.

• A proven track record in mature business leadership at the highest level – preferably in the business of marketing, advertising and communications
• The ability to command respect whilst navigating complex business challenges and at times, mediate to lead stakeholders to a common (win-win) vision and /or goal
• A strategic thinker and visionary with a passion for marketing, advertising, communications and the contribution that creativity makes to business success
• Operationally astute
• The ability to raise sponsorship and funding for projects
• Prior experience in working with government and peer organisations would be advantageous
• Strong commercial, entrepreneurial and financial acumen and management skills
• An excellent communicator
• A minimum of an undergraduate degree in business or the arts.

The CEO will report to the Chairperson and Board of Directors.
A market-related salary is offered.
If you think you have the dynamism, creativity, passion and drive to lead the advertising and communications profession, please submit a 2-page CV with a letter of motivation to: by no later than 15 June 2018.

CoJ And Industry Reaches Temporary Agreement On By-Laws

The City of Joburg and the Industry, represented by SAPOA and OHMSA, have reached an agreement to suspend the enforcement of the 2018 by-laws until a court case challenging various aspects of the by-laws has been heard by the Johannesburg High Court. This agreement was made an order of court by Deputy Judge President Majapelo of the High Court on Tuesday 29 May 2018.

The by-laws were adopted in March this year by CoJ. The South African Property Owners Association (SAPOA) and OHMSA joined by Abland, a property owner and Jinja Outdoor issued urgent court papers challenging the adoption of the 2018 By-laws.

In the court papers which is over 500 pages long, it is contended that:

  • there was no proper public participation process done by CoJ as it ignored important objections raised by the industry;
  • certain provisions of the By-laws are unconstitutional as it infringes certain rights contained in the Bill of Right enshrined in the Constitution;
  • No approval of the Minister of Trade and Industry, as required by the National Building Regulations, was obtained prior to the promulgation.

The City agreed to suspend the enforcement of the 2018 by-laws until the case is heard. The case will be heard on 15 and 16 October 2018.

The legal challenge is based on the following:

  • The promulgation of the by-laws will immediately and retrospectively criminalize hundreds of private property owners with unapproved advertising signs on their property. This will happen without them having the opportunity of arranging their affairs to try and comply with the new by-laws. It should also be considered that the same sanction does not hit the city itself who also, by its own admission, has hundreds of unapproved billboards on its property.
  • The city, as a commercial role-player in the outdoor advertising arena, is conflicted between its regulatory function and its commercial interests, therefore the regulatory control should be divested to an impartial decision-making body and not to an official.
  • The enforcement measurements, which are severe, can be imposed arbitrarily by the officials playing the role of investigative, prosecutorial, adjudicative, and sheriff’s functionaries. This is anemic to the rule of law.
  • Furthermore, the inclusion of the National Building Regulations Act of 1977 in the by-laws will require, in terms of Section 28(9) of the said Act, that the Minister of Trade and Industry must approve these by-laws and the absence of such an approval will render the by-laws void.

CoJ till has yet to file its answering papers which is due in July 2018.


Primedia Outdoor Joins e National Geographic Society for Endangered Species Day

Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on billboards in 22 countries and on every continent except Antarctica. This campaign, supported by more than 30 out-of-home operators, including Primedia Outdoor, is an effort to raise awareness about populations of species in decline all over the world and to inspire global audiences to learn how to help protect them.

Featuring Photography from the National Geographic Photo Ark, the Week-Long Campaign will Run in 22 Countries Around the World to Raise Awareness of Species at Risk

The National Geographic Photo Ark, led by photographer Joel Sartore, is a multiyear endeavour to document every species living in zoos and wildlife sanctuaries, encourage action through education, and help save wildlife by supporting on-the-ground conservation efforts. Sartore’s breath-taking portraits motivate people to care about these animals and to do something while there’s still time to protect them.To date, Sartore has documented 8,000 species, putting him two-thirds of the way toward completing the Photo Ark, which he estimates will include portraits of more than 12,000 species.


Primedia Outdoor is supporting this global out-of-home campaign by contributing space on 5 digital out-of-home displays in South Africa, seen by 1,878,916 people each week (ROAD 2015C). In total, the week-long effort will reach an estimated 100 million globally through donated ad space on digital billboards, mall kiosks, tram cars, rail stations and other digital out-of-home formats.


The campaign will feature 10 species, all of which are listed on the International Union for Conservation of Nature (IUCN) Red List as vulnerable, endangered or critically endangered. While some regions will showcase endemic species, all of the countries will highlight the Sumatran rhinoceros, one of the most endangered large mammals on the planet. Global audiences will also be invited to visit to learn more about the species depicted across the digital out-of-home formats and learn about ways to protect wildlife and their habitats.


For more information about the species featured in this campaign and about the National Geographic Photo Ark, visit

Primedia Outdoor becomes official member company of Proudly SA

The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa.
The leading “buy local” initiative was established in 2001 out of socio-economic necessity to address job creation and the resultant poverty reduction. In essence, Primedia Outdoor rallies behind the advocacy work of Proudly South African and both share a vision to see a progressive South Africa.

Commenting on the membership, Peter Lindstrom, Sales and Marketing Executive of Primedia Outdoor said, “We are truly delighted to join forces with Proudly South African and our membership will serve as a key forum from which to continue propagating and influencing buying local. Primedia Outdoor’s unwavering commitment to deliver cutting-edge OOH advertising and using our capacity to drive positive change in our society rightly complements Proudly South African’s mandate.”

To support the upliftment of local brands, three well-deserving SMMEs collectively won a staggering R175,000 worth of outdoor media exposure courtesy of Primedia Outdoor at the Buy Local Summit & Expo 2018 held at the Sandton Convention Centre. The first prize champion of the competition was Touch Net, a business-to-business service focused company specialising in MPLS and WAN Connectivity Solutions for corporate clients and SME’s, who walked away with R100,000 worth of outdoor advertising. In second and third place was Soccer Rugby Sports Game (Pty) Ltd, an independent NPO which invented a new combination of soccer and rugby sporting codes and Moshiga Risk Solutions, a Pretoria-based establishment specialising in carpentry, rubbish removal, paving and construction, who won R50,000 and R25,000, respectively.

“In trying to think differently about how to extract added value from our media relationship, we proposed the idea to Primedia Outdoor of providing smaller businesses with the massive platform and exposure that is outdoor advertising. We thank them for coming on board with this initiative and for providing these one companies with such an exciting opportunity as an extension of our own advertising package around the Buy Local Summit & Expo”, says Eustace Mashimbye, CEO Proudly South African. He added, “It will be a huge thrill for these enterprises to see their companies up on those billboards and I’m sure, like us, they are extremely grateful for Primedia Outdoor’s support.”

This year’s conference programmes were again split into two days. Day 1 was a workshop hosted by Leanne Manas entirely devoted to entrepreneurs and SMMEs and it looked at supplier development programs and how they offer an entry to market for small enterprises. Day 2 mainly focused on the business of local procurement and there was an exhibition held with over 200 companies in attendance promoting and showcasing local products and services.

Speaking on the impact of the affair, Mr. Siyabonga Zungu, Brand Manager of Proudly SA, said, “We are creating a solid platform for all our members to exhibit to over 1000 visitors with our main focus being localisation and the resolute promotion of dialogue amongst local institutions. For visitors to the summit, it is an opportunity to learn about the work of Proudly South African, the benefits of membership and how to leverage buying local.”

Through its membership with Proudly South African, Primedia Outdoor has demonstrated the will to back this much-needed campaign and its capacity to address the inevitabilities of buying local. Primedia Outdoor is also aware of the need to constantly encourage the nation to make personal and organisational contributions to economic growth of South Africa and in this regard, affirmed its readiness to act in close cooperation with all members towards the furtherance of Proudly South African objectives.

New Joburg By-laws to be promulgated on 31 May 2018

The Full Council of the Johannesburg Metro has finally adopted the revised by-laws for outdoor advertising despite numerous objections by the industry especially those related to the imposition of penalty rates and retrospective criminalization of property owners. Promulgation is expected on 31 May 2018.

The following amendments have been effected to the final draft as a result of comments received:

  • Advertising Precincts will be identified in terms of an Advertising Signage Framework. This Framework would be similar to the City’s Spatial Development Framework but only applicable to outdoor advertising and it will follow the approval of this By-law. It will also have to go through a public participation process so that all relevant stake holders can make representations in terms thereof. This Framework will also have to be approved by Council prior to it being put in operation. Some work on such a Framework has already been done by JPC.


  • Although the tariff of charges in terms of this By-law is not determined in the By-law, it follows the approval of the By-law and such tariffs need to be published in the Provincial Gazette for public information. The tariffs need to be amended to reflect an administrative application fee when an application is submitted and then an approval fee based on the size of the advertising sign only payable after approval. Currently it is the other way around and it is regarded as unfair for applicants to be paying these exorbitant fees upfront without any guarantee that the application will be approved.


  • The By-law does now make specific provision for a pre-approval process in terms of which a proposal will go through a pre-assessment procedure to, inter alia, determine what relevant documentation needs to be submitted as part of a formal application and to give an indication whether the proposal would find support should a formal application be submitted.


  • Advertising signs will now be subject to a building plan approval process as well as these structures fall within the definition of a “building” for purposes of the National Building Regulations and Building Standards Act, 103 of 1977 (NBRA). The Building Control Officer (BCO) has in terms of section 13 of the NBRA the authority to exempt some of these advertising signs as “minor building work” due to the size and nature of the sign and such exempted signs would then not be subject to a building plan process. Larger signs such a large Gantries and what is deemed to be “Super Billboards” will, however, not be exempted and will be subject to a building plan approval process.


  • Such advertising signs exempted by the BCO as minor building work will then also not be subject to a building line relaxation process in terms of the COJ Municipal Planning By-law, 2016. For larger signs not so exempted, a building line relaxation application, if applicable, will have to be submitted for approval prior to such sign being approved and erected under this By-law.


  • The By-law has now been amended so that written reasons must be provided in the same notice notifying parties of the decision. In the past it was a separate process and reasons had to be specifically requested by a particular party in writing and then the City would provide such reasons in writing. There is no need for it to be a separate process and it can be done as one process to make the process more expedient and efficient.


  • The By-law has also been amended in that no third-party static advertising sign may be erected within 50 metres at traffic controlled intersections measured from the nearest traffic signal/sign. For LED/digital/electronic advertising signs, the distance is 100 metres. In the past it was measured from the centre of an intersection but this was deemed to be inadequate as some intersections are so big that when you measure 50 metres from the centre of the intersection, you find yourself still within the intersection (for example the Empire/Jan Smuts intersection).


  • Provision has been made that illuminated advertising signs (which includes LED/digital electronic signs) must now comply with a certain candela per m..


  • No specific provision has been included in this By-law to regulate Cell phone and other antennae on advertising structures. In terms of the Link Africa Constitutional court judgment, a section 22 license holder in terms of the Electronic Communications Act, 36 of 2005, may enter upon any private and/or public land without the land owner’s consent to exercise the rights it has under such license. It only needs to notify such land owner and such rights must be exercised with due care, respect and diligence.


  • The comment that imprisonment of 20 years and a fine calculated in terms of the Adjustment of Fines Act similar to such years of imprisonment is excessive has been accepted and it has been reduced to a fine and imprisonment conducive to 10 years.


  • The By-law has been amended to allow for larger signs than what is prescribed in partial- and minimum controlled areas at the sole discretion of the City but only on good cause shown.


  • The By-law now also makes provision that if an advertising sign is displayed illegally on private property, then a rates penalty may be imposed in terms of the City’s Rates Policy. This Rates Penalty in terms of the Rates Policy read with the Local Government: Municipal Property Rates Act, 2004, has been tested in the Courts and has been found to be lawful. Thus, all of the objections submitted arguing against it are therefore unfounded.


  • The By-law makes provision that all applications as well as appeals will be dealt with on written submissions only. The argument that parties are entitled to a formal oral hearing holds no water as nobody has an absolute right to be heard formally in an oral hearing. The Courts have clearly expressed themselves on this issue and has confirmed that a party is also “heard” when written submissions are considered only. This is also in line with the provisions of PAJA which also makes provision for a “hearing” based on written submissions only.


  • The By-law now makes provision that advertising signs which are deemed to be erected on Council property or property that vests in the City without the prior approval of the City may be removed by the City without the necessity to obtain a court order as long as prior notice is given. The argument that this constitutes “self-help” does not hold water as long as a fair and transparent process is followed including fair and reasonable notice prior to such sign being removed. This again is in line with the provisions of PAJA.


  • The By-law also makes provision that if any sign whether on Council property or on property that vests in the City or on private property has become dangerous and poses a threat to life and/or property for whatever reason; it may be removed immediately without notice and without a court order.

Augmenting Activations through Digital

Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix.

Over the past decade, activations have become an exceedingly more integrated part of the overall mix. The trend towards consumers wanting face to face interaction, direct contact and experience with a brand and word of mouth is still on the rise. There is also little wonder that there is a direct correlation between this trend and the growth of digital marketing – consumers want interaction that is personal, they want to feel that the information they receive has been created and packaged especially for them. As part of this arc, consumers want tangible experiences that are digitally integrated.

There are many reasons for this.

Marketers are looking to maximize the big investments they’re making in experiences, and having a digital campaign running alongside the activations component can significantly extend reach, not only in engaging more of the target market but in extending the life of the campaign – it can live on for days, weeks or months after the experience has ended in the real world.

It also provides the opportunity to capture data, giving the brand a clearer picture of their audience and also a means to stay in contact with them.

Some brands may be digital to begin with, for example the Kick Off app, so their objectives are directly related to measurements – how many consumers downloaded the app, how many transactions were made and the like.

As touched on earlier, personalization is huge and is only going to become more important in terms of engaging with a desired audience. Also, what is being shared on social media – think Facebook, twitter, Instagram Pinterest, YouTube – is also becoming an increasingly important element of quotidian life.

Photograph and video sharing has already gained enormous traction and will continue in this vein. Videos and, even better, personalized videos will ensure that the brand activation experience is shared and experienced by those who could not engage with it in one particular environment – be it at a mall, an event, a concert or in-store.  A brilliant example of this is the Base Camp campaign implemented by National Geographic. The brand extended the Base Camp experience into social by making incredibly high quality videos for their attendees. Each attendee walked away with a unique biography in video format that could be utilized on their personal website or shared via social media. Which they did and to great success.

The integration of digital helps to make in-store purchasing and decision-making more efficient and pleasurable for the customer. This works especially well with electronics and products that need face to face interaction with the customer to explain how it works as well as its benefits and unique selling points. The activation needs to be seamless with brand ambassadors highly skilled and knowledgeable win terms of brand and product. Think the selling of the latest iPhone or iPad in tech and appliance stores.

The Take Out

There is a trend towards more integrated activations, with highly creative ideas that live on within the digital sphere. Brands need to take cognizance of the higher levels of personalization that consumers seek, and ensure that they are ‘communicating’ with their target market in a personalized, multi-platformed environment.

For more information on how ProActive™ can implement integrated campaigns for your brand, contact Peter KohlÖffel on 0861 776 826 or or go to

Adreach served notice on pole ads

THE city of Johannesburg served a legal notice to street pole advertising company Adreach. The company has been given 30 days to align itself with municipal by-laws after Adreach failed to comply with the Joburg Property Company’s notice of termination of its memorandum of agreement signed in February last year.

“This notice has been ignored by Adreach, which has resulted in the city issuing a final letter of demand, giving the company 30 days to comply. “Failure to comply will result in the city removing all street pole advertising and claiming the costs from Adreach,” MMC for department of economic development, Leah Knott, said. The first notice also required Adreach to remove its advertising and repair any damage to city property caused by advertising boards, within 90 days.

The city’s new by-laws regarding outdoor advertising will pass through council this month. The aim is to reduce the advertising clutter in Jozi and reintroduce control and regulation in outdoor advertising: “By reducing outdoor advertising, we will enhance its revenue value to both the city and the advertising companies. This will also give us the opportunity to open up the game to smaller players and ultimately create a more open and transparent advertising arena.”

Brad Fisher, ADreach CEO, says he disputes the content of the statement issued by the city and that the company believes the city administration is trying to violate its rights by refusing to honour commitments made to the company under the previous (ANC-run) administration. ADreach will defend its rights and show substantive evidence that the city had made a commitment to the company, which employs close to 150 people, that it could continue operating its sites and that a new contract would be forthcoming after the previous contract came to an end. That a signed renewal is not in place doesn’t dilute its rights, nor may the city move against its sites without having concluded a legal process in a court of law, which the company will defend.