Zimnat and JCDecaux were the ultimate victors in the Best Outdoor Campaign Category at the Exceptional Marketing Awards (EMA) for their efforts in promoting their latest, most successful campaign in Zimbabwe.
The Award was presented during the 10thAnnual Marketers Convention, held at the Kingdom Hotel, in Victoria on the 2ndof November 2018.
The Exceptional Marketing Awards (EMA) celebrate excellence and innovation across the marketing process within the business spectrum. They recognize organizations and people who have pushed their brands towards measuring success through effective running of their marketing plans.
Zimnat’s objective for this winning Out of Home Campaign was to execute a campaign that entailed a vehicle rammed into a building to create, product awareness, talkability and innovation among the creative and innovative Out of Home campaigns throughout Harare.
Zimnat is one of Zimbabwe’s leading insurance and financial services companies, providing wealth creation, management and protection through general insurance, life assurance, asset management and micro finance solutions.
Says Victor Shambare, General Manager for JCDecaux, Zimbabwe: “We are honored to have received this award. It serves to confirm that JCDecaux Zimbabwe is well on track in its goal to create exciting, memorable campaigns that demonstrate the power and multifariousness of Out of Home. This together with the innovative solutions thought up by our creative team, means we are perfectly positioned to advise and devise the best Out Of Home solution for each brand.”
Says Angela Mpala, Group Executive Zimnat : “As Zimnat our ambition is to always push the envelope and go for iconic. We are driven by a passion to set world class standards and make the lives of our consumers better. “