Category Archives: General

Adreach served notice on pole ads

THE city of Johannesburg served a legal notice to street pole advertising company Adreach. The company has been given 30 days to align itself with municipal by-laws after Adreach failed to comply with the Joburg Property Company’s notice of termination of its memorandum of agreement signed in February last year.

“This notice has been ignored by Adreach, which has resulted in the city issuing a final letter of demand, giving the company 30 days to comply. “Failure to comply will result in the city removing all street pole advertising and claiming the costs from Adreach,” MMC for department of economic development, Leah Knott, said. The first notice also required Adreach to remove its advertising and repair any damage to city property caused by advertising boards, within 90 days.

The city’s new by-laws regarding outdoor advertising will pass through council this month. The aim is to reduce the advertising clutter in Jozi and reintroduce control and regulation in outdoor advertising: “By reducing outdoor advertising, we will enhance its revenue value to both the city and the advertising companies. This will also give us the opportunity to open up the game to smaller players and ultimately create a more open and transparent advertising arena.”

Brad Fisher, ADreach CEO, says he disputes the content of the statement issued by the city and that the company believes the city administration is trying to violate its rights by refusing to honour commitments made to the company under the previous (ANC-run) administration. ADreach will defend its rights and show substantive evidence that the city had made a commitment to the company, which employs close to 150 people, that it could continue operating its sites and that a new contract would be forthcoming after the previous contract came to an end. That a signed renewal is not in place doesn’t dilute its rights, nor may the city move against its sites without having concluded a legal process in a court of law, which the company will defend.

Provantage Settles with Competition Commission

On the 14th of March 2018, the Competition Commission and Provantage Proprietary Limited appeared before the Competition Tribunal to have a settlement agreement confirmed as an order of the Competition Tribunal.  The settlement pertains to the Commission’s investigation into conduct that involves various firms in the media industry and specifically those firms that were members of the Media Credit Coordinator and/or used the credit vetting services of CoreXalance.  The Commission’s case is that these firms fixed the prices in the form of discounts granted to accredited and unaccredited advertising agencies based if payments were made within specified periods.  Provantage has voluntarily and actively engaged with the Commission in this investigation from the moment it became aware of being implicated in the conduct and has taken a commercial decision to settle the matter in the interest of finality.


In terms of the settlement agreement, Provantage has agreed to:

  • pay an administrative penalty of R1,094,222.56 to the Commission;
  • grant bonus advertising space or discounts to qualifying small agencies (as defined in the settlement agreement with the Commission) for a period of three years; and
  • contribute an amount of R393,920.12 to the Economic Development Fund to enable the development of qualifying beneficiaries.


During the course of the hearing before the Tribunal this morning, an error that could cause later interpretation issues in respect of the settlement agreement was identified.  This error has been rectified and Provantage expects to receive the Tribunal’s consent order confirming the settlement agreement in due course.


Provantage is committed to conducting its business in compliance with the highest legal and ethical standards and is committed to ensuring that it does not transgress the laws of South Africa, including competition laws.

The Billboard Industry Thanked ‘3 Billboards’ Using ‘3 Billboards’-Inspired Billboards

On Sunday night, Three Billboards Outside Ebbing, Missouri scored Oscar wins for its stars, Frances McDormand (best actress) and Sam Rockwell (best supporting actor). The billboard industry thanked the film for bringing attention back to billboards with, well, a few Three Billboards-inspired billboards.

“We wanted to cheer on the movie with ‘billboard’ in the title, showcase capabilities of modern outdoor—to adapt quickly, change copy and display great creative—and then thirdly, to have some fun with this,” said Ken Klein, evp of government affairs at the Outdoor Advertising Association of America (OAAA), of the congratulatory billboards. “We probably won’t see this alignment, where there is a seven-time Academy Award-nominated film with ‘billboard’ in the title again, so we wanted to make hay while sun was shining.”

The film, which premiered last fall at the Toronto International Film Festival, has been on the awards circuit for months; McDormand and Rockwell picked up hardware at nearly every major awards show, culminating Sunday evening with their Oscar wins. During that time, the film’s use of billboards—McDormand’s character uses three billboards to question the police department’s handling of her daughter’s murder—has inspired a number of copycats.

“The three billboards imagery became a visual meme in a short period of time as people expressed political opinions on things like gun control [after the shooting in] Parkland, Fla. or the apartment fire in London,” said Klein. “It connected to culture in a short amount of time.”

While the OAAA didn’t use the same three-billboard tactic as the film, it did try to mimic the graphics with all-caps black lettering on a red background for the congratulatory billboards. Grand Rapids, Mich.-based Extra Credit Projects handled the creative. The OAAA also used congratulatory billboards for the film after other awards shows including the Golden Globes (above).


Twenty-eight (28) media companies have been referred to the Competition Tribunal for prosecution on charges of price fixing and the fixing of trading conditions, in contravention of the Competition Act. Amongst them is 4 outdoor companies.

The matter relates to an investigation that was initiated in 2011 which found that, through the Media Credit Co-Ordinators (MCC), various media companies agreed to offer similar discounts and payment terms to advertising agencies that place advertisements with MCC members. MCC accredited agencies were offered a 16.5% discount, while non-members were offered 15%.

In addition, the Commission found that the implicated companies, through MCC, employed services of an intermediary company called Corexalance (Pty) Ltd (Corex) to perform risk assessments on advertising agencies for purposes of imposing a settlement discount structure and terms on advertising agencies.

The Commission found that the practices restricted competition among the competing companies as they did not independently determine the discounts and thereby fixed the price and trading terms in contravention of the Competition Act.

In referring the matter to the Tribunal for prosecution, the Commission seeks an order declaring that the media companies contravened the Act and are liable to pay penalties in terms of the Act.

Of the 28 media companies the four outdoor companies are Primedia, Comutanet, Continental Outdoor and ProVantage.

Meanwhile, Independent Media (Pty) Ltd (Independent), Caxton & CTP Publishers and Printers Limited (Caxton) and DStv Media Sales (Pty) Ltd (DStv Media Sales) have admitted to the charges in relation to this same matter. Among others, the media companies agreed to pay administrative penalties as part of separate settlement agreements with the Commission:

  • ·  Caxton agreed to pay R5 806 890.14 (five million eight hundred and six thousand eight hundred and ninety rand and fourteen cents);
  • ·  Independent agreed to pay R2 220 603 (two million two hundred and twenty thousand six hundred and three rand); and
  • ·  DStv Media Sales agreed to pay R22 262 599 (twenty two million, two hundred and sixty two thousand, five hundred and ninety nine rand).

The companies also agreed to contribute towards the Economic Development Fund over the next three years. The Fund seeks to develop black owned small media or advertising agencies that require assistance with start-up capital and will assist black students with bursaries to study media or advertising, among others. It will be managed by the Media Development and Diversity Agency.

Caxton will pay R2 090 480.45 (two million ninety thousand four hundred and eighty rand and forty five cents); Independent will pay R799 417 (seven hundred and ninety nine thousand four hundred and seventeen rand); and DStv Media Sales will pay R8 million.

“This is one of the legacy media practises that survived the introduction of the Competition Act in South Africa. It is a problem because it consolidates operations of a few media houses that gang up against mainly small advertising agencies. It is encouraging that some media houses have settled the matter and will also be directly contributing towards promoting the entry of small and black advertising agencies,” said Competition Commissioner, Tembinkosi Bonakele.


Rajant Kinetic Mesh provides uninterrupted wireless broadband for vehicles in motion

Adding yet another element to its wireless convergence capabilities, MiRO has been appointed as a distributor for Rajant Kinetic Mesh® network products. The distributorship agreement, which was finalised in early 2018, sees MiRO strategically increasing its market penetration into mobility focused wireless solutions for mission-critical systems in industrial, defence, municipal, rail and maritime ports.

“MiRO will distribute and stock Rajant’s entire range of Kinetic Mesh® products. This is advantageous to potential new Kinetic Mesh Partners operating in market verticals that will benefit from the always–connected-always-mobile nature of this technology. Backed by our impressive technical skill-set and extensive experience in the wireless communications industry, MiRO is excited about the opportunities that this product enables,” says Marco de Ru, commercial manager for MiRO.

Using a combination of BreadCrumb® wireless network nodes and the InstaMesh® proprietary mesh protocol, Rajant Kinetic Mesh® networks employ wired, wireless or in-motion any-node to any-node capabilities to continuously and instantaneously route data using the best available traffic path and frequency in real-time, for any number of nodes. Rajant BreadCrumbs delivers low-latency, high-capacity, fully-mobile, voice and video applications across a meshed, self-healing network.

The InstaMesh protocol dynamically optimises performance as network characteristics change, whether nodes are added or removed, frequencies are opened or blocked, or the assets it connects move. Whilst InstaMesh leverages a proprietary algorithm, it maintains the option to enable 802.11n based Wi-Fi by emulating up to 4 SSIDs per RF interface.

A further benefit is that unlike legacy mesh networks that degrade performance as nodes are added, Kinetic Mesh® networks strengthen with each additional node. Nodes also self-configure for easy deployment. “Our Kinetic Mesh technology uses multiple frequencies via multiple transceivers. The technology, originally developed for the military, is extremely robust and ideal for use in applications that demand ruggedness to maximised uptime,” says De Ru.

PwC Aligns With Seedooh For Consistent Reporting In Out Of Home

FEPE International is to hold the next FEPE annual Congress in Sorrento from June 6th to 8th 2018.

The Congress, which will take place at the Hilton Sorrento Palace (pictured), will welcome more than 300 delegates to a wide-ranging event including a full conference programme covering all the key issues of the day, the announcement of the 2018 FEPE Creative Awards and a full exhibition space.

As ever the Congress will provide superb networking opportunities and a range of challenging and stimulating content exploring the broader and fast changing media environment in which Out of Home is playing a fundamental and expanding role. With Out of Home taking a greater share of media budgets in many territories across the world, the medium is now recognised as an increasingly dynamic and core element of many brands’ promotional expenditure.

Delegates will have a unique opportunity to exchange ideas and gain a worldwide perspective on how OOH is developing. The importance of creativity will once again be highlighted with a number of awards, including the FEPE Creative Award and further accolades for Life Achievement, Leadership and Technical Innovation.

FEPE President Tom Goddard says: “Every year the FEPE International Congress gets bigger in terms of delegate numbers from across the world and better, we hope, in its content. It’s a unique and uniquely valuable event in Out of Home and we look forward to welcoming old and new friends in Sorrento.”

For further information and booking form visit

Tractor Outdoor welcomes Wian van Jaarsveld to the team!

Tractor Outdoor recently appointed Wian van Jaarsveld to form part of their sales team in their Cape Town branch.

“With over seven years’ experience in advertising sales and having worked for other media companies, we are extremely proud to have someone with such a motivated and dedicated personality as part of our team. We know that he will contribute tremendously to Tractor and fit in well with the family,” says Remi du Preez, sales director at Tractor Outdoor.

Wian was previously employed at Heart FM as direct account manager servicing businesses all over Cape Town for the last two-and-a-half years. He also has strong OOH experience during his tenure at (a transit advertising solution format) working with both agency and direct clients.

He has built great relationships over his time in the media field and has strong experience in working with clients from a broad range of industries from the auto industry, events, pharmaceutical, FMCG and retail with various brands. His overall thorough knowledge of OOH and transit advertising will be vital to all his new and existing clients going forward.

FEPE International announces 2018 Annual Congress Exhibitor packages and key Networking Event details

FEPE International has revealed the Exhibitor Packages for this year’s Annual Congress to be held at the Hilton Sorrento Palace in Sorrento from June 6-8.

The exhibition is a key part of the event, allowing suppliers to the out of home industry to reach the global industry worldwide.

For the second year Congress will begin with a special Networking Event where exhibitors can meet FEPE board members and other specially invited key buyers from around the world for up to ten one-to-one ten-minute meetings.

Exhibitor packages are £6000, including two full delegate places (value £3500). There is a reduced cost for additional booth staff. Exhibitors also have access to meeting facilities and the FEPE Lounge. The Exhibition is sited next to the main Congress auditorium and there are also other branding opportunities for exhibitors and Congress sponsors.

Congress Sponsors include Platinum Sponsors Ayuda, Posterscope and Daktronics and Gold Sponsors Broadsign and Prismaflex

Over recent years the Exhibition has grown in size and scale to become a key part of the Congress, the more so as technology and data – which comprise many of the exhibits – have grown in importance as the worldwide out of home industry transforms itself in the digital era.

The Networking Event provides a unique opportunity for exhibitors to demonstrate their products and services in detail to some of the world’s major OOH companies.

Comments by Exhibitors at last year’s Congress in Stockholm include: “great space and a good selection of suppliers” and of the Networking event “this was a great event for us. It is so beneficial to get one-on-one time with key buyers from the industry.”

FEPE International Secretary General Mark Flys says: “FEPE has always been the place to learn about the industry and how it’s changing and to catch up with colleagues through its successful social programme. The Exhibition and Networking Event now comprise a key third leg of the Congress where suppliers and buyers can proactively move their businesses forward.”

For further information contact Mark Flys  –

Primedia Outdoor harvests their two new food gardens in Gauteng and KZN communities

After the successful implementation of two food gardens in conjunction with Primedia Outdoor and NGO Food & Trees for Africa, Siyamnaka Youth Centre in Pinetown, KwaZulu-Natal and Balebogeng Higher Primary School in Mamelodi were able to reap the rewards of their hard work.

The food gardens were established in March and June 2017 respectively, and are part of an ongoing drive by Primedia Outdoor to promote food security and skills transfer. To this end, Primedia Outdoor has partnered with Food & Trees for Africa since 2011 and has actively been involved in establishing six other vegetable gardens at schools and youth centres in various parts of South Africa.

Siyamnaka Youth Centre’s garden is flourishing under the committed care of 16 community members, who on Tuesday 7 November 2017, harvested their summer crop, which will feed their families as well as support the centre’s crèche.

Meanwhile, Balebogeng Higher Primary School also celebrated their yearend harvest on Friday 3 November 2017. The MMC for Community and Social services, Ntsiki Mokhoto, was a special guest at the joyful event and helped the garden’s guardians ̶ Grade 7 learners, educators and groundsman ̶ to harvest their crop. The vegetables supplement the school’s feeding scheme and also provide much needed meals for some of the learners at home.

MMC Mokhoto, a former teacher, expressed pride at the learners’ and staffs’ hard work and dedication in the garden and in the classroom.

“Education is important and it is everyone’s responsibility to make sure our children are given all they need to make learning conducive,” she said. “Partnerships with companies such as Primedia Outdoor and Food & Trees for Africa are crucial. We want more learners and teachers to join such gardening initiatives as they are empowering. The garden also keeps kids busy after school; consequently they won’t have time to get into dangerous activities like drug and alcohol abuse.”

Balebogeng’s headmistress Grace Mkhize and Siyamnaka Youth Centre Project Leader Thabisile Dube were both delighted and grateful for the support they are receiving from Primedia Outdoor. They echoed similar sentiments about the importance of good nutrition provided by the gardens as well as gratitude for the training from Food & Trees for Africa, which is equipping them with skills to alleviate hunger in their communities.

Balebogeng Higher Primary and Siyamnaka Youth Centre receive biweekly training on permaculture and support from Food & Trees for Africa to maintain the gardens as long-term sources of nutrition. Primedia Outdoor staff visit regularly visits to make sure that everything is in order and to lend a hand.

Speaking at Balebogeng’s harvest, Kennedy Tshabalala, Executive: Rights & Development at Primedia Outdoor said, “Education is key. We previously donated school uniforms, stationery and computers to schools, but realised that for the children to excel, they have to be fed. No one can learn effectively on an empty stomach. We are happy that both Balebogeng and Siyamnaka continue to dedicate their time and energy to keep the gardens flourishing. This success proves that we are all working together effectively for the benefit of the children and the community.”