Mall Ads™ is pleased to announce that Trudi Lovegrove has joined the team as Agency Accounts Manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has excelled over the past 24 months.
Lovegrove is a seasoned executive professional who has held a number of senior corporate positions in her 30-year career. Lovegrove brings with her a keen sense of business, out of home media expertise and a unique understanding of various industries and their marketing requirements. She has held various sales and executive positions for the likes of Xerox, PSG, Workforce and Muller & Associates.
In 2009, Lovegrove held the position of National Director SA for ADRAP Advertising Technologies under the SMADA Group of companies where she sat on the group’s exco. She is accredited for initiating and growing street furniture contracts in Mbombela Municipality, together with several private landlord advertising contracts during her tenure with the company.
Lovegrove has received a number of prestigious accolades including Best Entrepreneur in the Eastern Cape by Business Partners in 2007 and Top Achieving Director for growth and profit out of 14 regions for 2 years in succession during her tenure at PSG.
John Faia, GM: Mall Ads™ says “We are very pleased to have Trudi Lovegrove on our team. Trudi is target orientated, solutions-driven and her expertise will add to the team’s already strong sales division. Trudi will focus strongly on bringing OOH and mall environment solutions to agencies.”
Bonga Sibisi has been appointed Mall Ads™ Account Manager for the Broll portfolio, managing the NON-GLA Broll team across the country. Sibisi comes with a strong agency background, having cut his teeth in brand consulting, corporate communications and entrepreneurial ventures. These skills were honed during his time at Intergroup Brand Consulting, PR Worx and Blue Moon Corporate Communications, where he also gained a wide understanding of various industries, brands, products and insights into consumer purchasing psychology.
Sibisi brings his strategic brand consulting experience and advertising know-how to Mall Ads™, two areas of expertise that are critical for understanding how best to position brand and messaging to ensure that a campaign moves shoppers from prospect to purchase.
Part of Sibisi’s role is to ensure that the teams on the ground meet targets. His is also responsible for building and maintaining solid relationships with stakeholders.
“Creating maximum impact for clients is what it’s about. I believe OOH is the future as people are really spending less time on traditional media that is easy to ignore. OOH is in your face and can often not be ignored. OOH in the mall environment offers really good opportunities to engage with target audiences in captive spaces. I look forward to the challenges and developments in this exciting environment,” says Sibisi.
For more information on how Mall Ads™ can increase sales for your brand and product, contact Bonga Sibisi on 0861 776 826 or firstname.lastname@example.org or go to www.provantage.co.za/mall-ads
Relativ Media is proud to announce that Katja Wellen has joined the team and will be taking on the role of Sales Account Manager. Katja will be responsible for managing a large portfolio of national and multinational brands, growing and maintaining relationships with key stakeholders and providing strategic sales solutions within the Relativ Media Group.
Born for the media industry, Katja is a passion fuelled, self-proclaimed fashionista, positivity ambassador and Pringle lover. She stated that, “I’ve spent the past three years in an energetic environment that has offered me many learning experiences and a platform to develop wonderful business relationships. I’m looking forward to the journey ahead.”
Relativ Media’s Andrew Cooper is both proud and excited to welcome Katja Wellen to the Relativ Media team. “We are already enjoying the positive effects of Katja’s drive and intuition in the business and are excited to watch her career grow within the Group,” he says.
Relativ Media is a dynamic out-of-home media business covering a national footprint across both the urban and a broader demographic landscape.
Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa.
Dave will be responsible for the integration and executive management of the Primedia OOH businesses. The new reporting lines of the Primedia Unlimited businesses is part of the roll-out of Primedia’s strategy to position the group as a strong media and advertising business focused on Broadcasting and Out of Home advertising.
As a chartered accountant by profession, Dave has a proven track record in the out of home industry with over 20 years of experience. Since his appointment as CEO for Primedia Outdoor, he has successfully led unsurpassed business growth and stakeholder value.
Commenting on the new business reporting lines, Dave said, “Considering how the out of home sector is growing and evolving in the current landscape, the consolidation of our OOH businesses will continue to enhance our media capabilities. The integration between Primedia Outdoor and Primedia Unlimited will see the company gearing up for a future forward growth strategy”.
With over 25 years of experience and involvement in the media industry, Trish Guilford has recently been named as the new General Manager of the Out of Home Measurement Council (OMC).
For the last three years, Trish has been consulting and freelancing in addition to being in a partnership with VML South Africa – developing their integrated media offering. She has worked on numerous key clients focusing on writing strategies and implementation over the years, and has been considerably involved in the industry having formerly been a lecturer at both the AAA School of Advertising and Boston Media House. She is a member of the Advertising Media Forum and has previously served on the AMASA (Advertising Media Association of South Africa) committee.
“Out of Home advertising is an exciting industry and I am looking forward to driving the OOH currency to improve accountability and measurability of OOH formats. After so many years in the media industry, I believe that this opportunity will allow me to give back to an industry which has been good to me for over two decades”, Trish said.
In essence, the OMC produces comprehensive research covering the key OOH areas through its valuable Roadside Outdoor Audience Data (ROAD). Explaining the significance of this research, Trish added, “With the current industry research changes, we have a golden opportunity to position OOH as a media type that has robust research and the OOH industry can now be accountable for the impact that the medium brings to a campaign”.
Dave Roberts, the CEO of Primedia Outdoor, strongly gave Trish a vote of confidence, “We look forward to embarking on this journey with Trish in revolutionalising the OOH industry over the coming years and she will undoubtedly play a key role in advising both media owners and media agencies to formulate solid arguments for OOH opportunities to clients”.
Barry Sayer has been renewed as non-executive Chairman and Director of the Board of JCDecaux Sub Saharan Africa, effective from 1 February 2017.
Jean-Sabastien Decaux, CEO Southern Europe, Belgium and Luxembourg, and CEO Africa and Israel, said:
I’m pleased to continue to collaborate with Barry. I have no doubt that his contribution will be important to successfully meet the many challenges and projects facing us in this promising continent.