Category Archives: Appointments


ProActive™– a division of the Provantage Media Group – has appointed experienced sales professional Andre de Langeas its new Field Sales and SADC Manager.

De Lange has a strong background in merchandising, particularly in emerging markets, and has previously held senior positions at Bromor Foods and Mondelez International, the American multinational confectionery, food and beverage company, where he spent 26 years and left as the country managerresponsible for Namibia, Botswana, Swaziland and Lesotho.

This portfolio meant that De Lange was perfectly suited to his new role with ProActive™, which will require him to develop field sales in the emerging markets of South Africa and the broader SADC region.

“In South Africa the market is more mature, but generally there is plenty of potential in all of the SADC countries,” says De Lange. “Fortunately, I have a good understanding of this market and how traders, wholesalers and spaza shops operate, making this a great opportunity for me and for ProActive™ to grow its presence and market share in the region.”

ProActive™ has recognized that in order to achieve these objectives in the SADC region, it has to have a significant presence on the ground, and to this end launched its Field Sales offering in 2018.

It also launchedRoute to Market, which sees ProActive™take products to areas previously not reached by traditional merchandisers. Through a turnkey strategy,ProActive™ stocks shelves, provides branding and trained brand ambassadors to promote the service or product, follows up with the shop owners, and restocks. Furthermore, in order to generate and support sales,ProActive™ implements experiential marketing campaigns such as Shoppa Shows™to further engage with consumers when they are most open to marketing messages.

“In the SADC countries a large portion of the population lives in rural areas and they don’t have the means to regularly visit urban areas to make purchases,” says De Lange. “So, those companies willing to make the investment and devote resources to getting their products to these consumers are best-placed to score and earn market share.”

Further to that, De Lange believes ProActive™ has its timing right, in terms of beefing up its SADC offering, with many multinationals now looking at growth in emerging markets.

“In order to get field sales working well, there needs to be a defined structure and this is where ProActive™ will play a vital role,” says De Lange. “It’s important to know what other countries have to offer, where the population is concentrated, what consumers need, and what type of products they want to buy.”

What sets ProActive™apart from other field sales providers is that research happens on the ground, as much as it does in the office. “While the traditional way of doing research has its place in terms of product development, the marketing and sales of the product needs to directly correlate with what is happening on the ground and this is where ProActive™has a unique advantage – team members have a deep, direct understanding of the markets they work with, and the aim is to develop this considerably,” continues De Lange.

De Lange’s appointment says much about ProActive™ and its desire to grow its footprint, expand its offering, and offer its tailor-made solution to brands in new markets.

FEPE International names judges for 2019 Awards

Global Out of Home Association FEPE International has named the judges for its 2019 Awards: Creative, Lifetime Achievement, Leadership, Technical innovation and the industry’s Rising Star.

Executive director John Ellery will chair the awards panel drawn from the FEPE Board and Executive, including new Director Katrin Robertson from blowUP Media. They will be joined by Charmaine Moldrich, CEO of Australia’s Outdoor Media Association.

Joining the awards panel for the FEPE Creative Awards is Dino Burbidge, latterly Director of Tech and Innovation at London creative ad agency WCRS. Burbidge brings a wealth of advertising and technological expertise to the Creative Awards, which celebrate the best creative work in the medium through the year.

Once again the panel of judges for the Creative Awards will make two awards: Classic, for traditional static posters, and Digital.

Last year’s Classic winner was music streaming company Spotify for its US campaign featuring a number of alternative playlists, produced in-house. The winner in the Digital category was Japan National Tourism Organisation for a for a campaign from Enjin Tokyo who worked with Clear Channel France to show the full potential of the digital Out of Home medium.

Awards chairman Ellery says: “The FEPE International Creative Awards have become the blue riband of Out of Home creative globally and we hope and expect that this year we will have more entries than ever.

“Last year’s Classic and Digital winners, and many of the other contenders, were outstanding and the addition of Charmaine and Dino to the judging team will ensure the 2019 Awards reflect the very best creative work of the industry worldwide.”

Entries in all categories are free and may be submitted by FEPE members and OOH National Associations.  For further information on entry requirements and a nomination form please go to . Closing Date for nominations is March 1st.

All nominations should be sent to Richard Saturley –

Global CEOs of Kinetic and Posterscope join Keynote Speakers at FEPE International in Dubai

Kinetic Global CEO Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress be be held at the Intercontinental Hotel Dubai Festival City on May 1-3 2019.

FEPE is the global association for Out of Home media owners, national associations, specialist agencies, technology companies and other suppliers to the industry.

De Roys and Whyte join Leagas Delaney chairman Tim Delaney and JC Decaux Co-Chairman Jean-Charles Decaux among the Keynote Speakers.

Kinetic, owned by WPP, and Posterscope, owned by Dentsu Aegis Network, are the the world’s largest specialist Out of Home planning and buying agencies.

FEPE President Tom Goddard says: “Our intention was always that FEPE’s 60th annual Congress in Dubai would the biggest and best yet and we’re delighted to confirm that we have Keynote Speakers from three fundamental pillars of the industry.

“Jean-Charles Decaux brings an essential perspective from the world’s biggest Out of Home media owner, Marc-Antoine de Roys and Stephen Whyte sit at the intersection of the industry with many of the world’s biggest advertisers and Tim Delaney is one of the world’s most respected and awarded creatives and also the head of a thriving independent international creative agency network.

“FEPE Dubai  is now set fair to be 2019’s unmissable window on the thriving global Out of Home industry as we face the challenges of a rapidly changing media marketplace and a number of new demands and expectations from the international client community.

“Last year in Sorrento we had a record 405 delegates from all over the world, including more than 20 from China for the first time, and we expect Dubai to be even bigger, making it truly representative of the global industry.”


Alliance Media a BIG winner at the MOST awards 2018

The South African Media Awards, (MOST Awards) celebrated its 10thyear this year and with their decade of hard work, comes the event’s stripes in solidifying the event as the Media Industry’s respected benchmark of excellence.

Alliance Media won first place in two categories; Best Out Of Home (OOH) Media Owner in South Africaand Best Media Owner in Africa.

The Out Of Home category is the biggest category at the awards; this year there were 25 Out Of Home companies competing for the MOST Awards title of Best Out Of Home Media Owner.

Sandra Gordon, founder of the MOST Awards wrote the following about Alliance Media winning the Best Out Of Home Media Owner award.

The Alliance Media team was rated especially higher against the criterion “Sales Service Delivery”. One voter explained: “Alliance Media provides us with the best value and service in the business.” Another said: “Alliance Media is a strong and innovative OOH company and has an incredibly passionate team which is evident in their work.” A third added: “Alliance Media has great people who are concerned about their clients’ brands and they keep up with the ever-changing environment. Their coverage around Africa is unmatched and they have local offices making speed to market even faster.”

Winning theBest Media Owner in Africaaward for the second-year running has shown consistency of service and understanding of the OOH landscape in Africa by Alliance Media.

“We are proud of our achievement and thank our incredible teams in 23 African countries and our amazing clients who have made us Africa’s leader in Billboard & Airport Advertising” says Greg Benatar, the Group Sales and Marketing Director at Alliance Media.

Recognised as the Pan-African leader in Outdoor and Airport advertising, Alliance Media has the widest coverage on the African continent with 25,000 sites in 23 countries, with over 20 years’ experience. Alliance Media has been awarded “Best Outdoor Advertising Company” in multiple markets for the past 10 consecutive years.

Tractor Outdoor welcomes Lizelle McConnell to the team!

Tractor Outdoor recently appointed Lizelle McConnell to join their sales team in their Joburg branch.

“With over six years’ experience in the OOH industry and having an extensive sales background, we are extremely excited to have someone with such passion and proactive personality as part of our team. Lizelle has built great relationships during her time in the media field and has strong experience in working with clients from a broad spectrum of industries. We know that she will be a huge addition to the team and Tractor family,” says Simon Wall, Managing Director at Tractor Outdoor.

Lizelle is an experienced sales and media executive specialising in digital, airport advertising and media planning across different sectors including banking and FMCG. She was previously employed at Provantage Media group as the Regional Sales Manager and her experience includes servicing some of the biggest media agencies and clients across Johannesburg and Cape Town, with some of the largest portfolios being Omnicom Media Group and The Media Shop.

“I am very excited to join the Tractor team! What attracted me most to joining this dynamic boutique media owner, is the diverse media platform offerings that lends itself to creativity and innovation. Aligning myself to a purpose-driven company with strong values is of high importance to me and from my interaction with the team it is clear that the values of Tractor are alive and thriving which really excites me!” says Lizelle McConnell, Senior Group Sales Executive at Tractor Outdoor.

Trudi Lovegrove joins Mall Ads as Agency Accounts Manager

Mall Ads™ is pleased to announce that Trudi Lovegrove has joined the team as Agency Accounts Manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has excelled over the past 24 months.

Lovegrove is a seasoned executive professional who has held a number of senior corporate positions in her 30-year career. Lovegrove brings with her a keen sense of business, out of home media expertise and a unique understanding of various industries and their marketing requirements. She has held various sales and executive positions for the likes of Xerox, PSG, Workforce and Muller & Associates.

In 2009, Lovegrove held the position of National Director SA for ADRAP Advertising Technologies under the SMADA Group of companies where she sat on the group’s exco. She is accredited for initiating and growing street furniture contracts in Mbombela Municipality, together with several private landlord advertising contracts during her tenure with the company.

Lovegrove has received a number of prestigious accolades including Best Entrepreneur in the Eastern Cape by Business Partners in 2007 and Top Achieving Director for growth and profit out of 14 regions for 2 years in succession during her tenure at PSG.

John Faia, GM: Mall Ads™ says “We are very pleased to have Trudi Lovegrove on our team. Trudi is target orientated, solutions-driven and her expertise will add to the team’s already strong sales division. Trudi will focus strongly on bringing OOH and mall environment solutions to agencies.”

Bonga Sibisi appointed Broll Account Manager for Mall Ads

Bonga Sibisi has been appointed Mall Ads™ Account Manager for the Broll portfolio, managing the NON-GLA Broll team across the country. Sibisi comes with a strong agency background, having cut his teeth in brand consulting, corporate communications and entrepreneurial ventures. These skills were honed during his time at Intergroup Brand Consulting, PR Worx and Blue Moon Corporate Communications, where he also gained a wide understanding of various industries, brands, products and insights into consumer purchasing psychology.

Sibisi brings his strategic brand consulting experience and advertising know-how to Mall Ads™, two areas of expertise that are critical for understanding how best to position brand and messaging to ensure that a campaign moves shoppers from prospect to purchase.

Part of Sibisi’s role is to ensure that the teams on the ground meet targets. His is also responsible for building and maintaining solid relationships with stakeholders.

“Creating maximum impact for clients is what it’s about. I believe OOH is the future as people are really spending less time on traditional media that is easy to ignore. OOH is in your face and can often not be ignored. OOH in the mall environment offers really good opportunities to engage with target audiences in captive spaces. I look forward to the challenges and developments in this exciting environment,” says Sibisi.

For more information on how Mall Ads™ can increase sales for your brand and product, contact Bonga Sibisi on 0861 776 826 or or go to

Tractor Outdoor welcomes Nour Raad back to the team!

Tractor Outdoor is pleased to announce the return of Nour Raad to their Cape Town branch.

“With over eight years’ experience in the OOH sector and having worked for Tractor previously, we are extremely proud to have someone like Nour back at Tractor. We know that he will contribute tremendously to the development team, especially when considering what is in the pipeline,” says Ben Harris, Rights and Development Director at Tractor Outdoor.

Nour was employed as Western Cape Sales Manager at Havaianas for the last two years. Prior to that he gained significant OOH experience from his time as a Development Executive at Primedia.

He has built great relationships over his time in the media field and has comprehensive experience in working with property owners, landlords and councils. His overall thorough knowledge of OOH and development will be vital to the team going forward and he will fit right in with the Tractor family

Relativ excited to announce Katja Wellen as Sales Account Manager

Relativ Media is proud to announce that Katja Wellen has joined the team and will be taking on the role of Sales Account Manager. Katja will be responsible for managing a large portfolio of national and multinational brands, growing and maintaining relationships with key stakeholders and providing strategic sales solutions within the Relativ Media Group.

Born for the media industry, Katja is a passion fuelled, self-proclaimed fashionista, positivity ambassador and Pringle lover. She stated that, “I’ve spent the past three years in an energetic environment that has offered me many learning experiences and a platform to develop wonderful business relationships. I’m looking forward to the journey ahead.”

Relativ Media’s Andrew Cooper is both proud and excited to welcome Katja Wellen to the Relativ Media team. “We are already enjoying the positive effects of Katja’s drive and intuition in the business and are excited to watch her career grow within the Group,” he says.

Relativ Media is a dynamic out-of-home media business covering a national footprint across both the urban and a broader demographic landscape.

Dave Roberts to lead the OOH businesses for Primedia

Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa.

Dave will be responsible for the integration and executive management of the Primedia OOH businesses. The new reporting lines of the Primedia Unlimited businesses is part of the roll-out of Primedia’s strategy to position the group as a strong media and advertising business focused on Broadcasting and Out of Home advertising.

As a chartered accountant by profession, Dave has a proven track record in the out of home industry with over 20 years of experience. Since his appointment as CEO for Primedia Outdoor, he has successfully led unsurpassed business growth and stakeholder value.

Commenting on the new business reporting lines, Dave said, “Considering how the out of home sector is growing and evolving in the current landscape, the consolidation of our OOH businesses will continue to enhance our media capabilities. The integration between Primedia Outdoor and Primedia Unlimited will see the company gearing up for a future forward growth strategy”.