Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa.
Dave will be responsible for the integration and executive management of the Primedia OOH businesses. The new reporting lines of the Primedia Unlimited businesses is part of the roll-out of Primedia’s strategy to position the group as a strong media and advertising business focused on Broadcasting and Out of Home advertising.
As a chartered accountant by profession, Dave has a proven track record in the out of home industry with over 20 years of experience. Since his appointment as CEO for Primedia Outdoor, he has successfully led unsurpassed business growth and stakeholder value.
Commenting on the new business reporting lines, Dave said, “Considering how the out of home sector is growing and evolving in the current landscape, the consolidation of our OOH businesses will continue to enhance our media capabilities. The integration between Primedia Outdoor and Primedia Unlimited will see the company gearing up for a future forward growth strategy”.
With over 25 years of experience and involvement in the media industry, Trish Guilford has recently been named as the new General Manager of the Out of Home Measurement Council (OMC).
For the last three years, Trish has been consulting and freelancing in addition to being in a partnership with VML South Africa – developing their integrated media offering. She has worked on numerous key clients focusing on writing strategies and implementation over the years, and has been considerably involved in the industry having formerly been a lecturer at both the AAA School of Advertising and Boston Media House. She is a member of the Advertising Media Forum and has previously served on the AMASA (Advertising Media Association of South Africa) committee.
“Out of Home advertising is an exciting industry and I am looking forward to driving the OOH currency to improve accountability and measurability of OOH formats. After so many years in the media industry, I believe that this opportunity will allow me to give back to an industry which has been good to me for over two decades”, Trish said.
In essence, the OMC produces comprehensive research covering the key OOH areas through its valuable Roadside Outdoor Audience Data (ROAD). Explaining the significance of this research, Trish added, “With the current industry research changes, we have a golden opportunity to position OOH as a media type that has robust research and the OOH industry can now be accountable for the impact that the medium brings to a campaign”.
Dave Roberts, the CEO of Primedia Outdoor, strongly gave Trish a vote of confidence, “We look forward to embarking on this journey with Trish in revolutionalising the OOH industry over the coming years and she will undoubtedly play a key role in advising both media owners and media agencies to formulate solid arguments for OOH opportunities to clients”.
Barry Sayer has been renewed as non-executive Chairman and Director of the Board of JCDecaux Sub Saharan Africa, effective from 1 February 2017.
Jean-Sabastien Decaux, CEO Southern Europe, Belgium and Luxembourg, and CEO Africa and Israel, said:
I’m pleased to continue to collaborate with Barry. I have no doubt that his contribution will be important to successfully meet the many challenges and projects facing us in this promising continent.