In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe.
Harare has a major population of 1.56 million people – making it the most populous city in Zimbabwe with a diversity of economic activities (World Population Review, 2018). Along with increasing urbanisation, these Prime Towers are perfectly located to extend the opportunity to reach large numbers of consumers and audiences on the move.
To reach the highest traffic of consumers, these enormous 4 sided sites are located within the commercial hubs of the city. Encircled by retailers, restaurants, banks, car dealerships and informal markets, these sites play an essential role in the path to purchase. The dominance offered by Prime Towers carry the capacity to entrench brand presence on the major arterials and are free to passers-by with an increased frequency of consumer exposure.
In essence, these five panels are separately sited in Rainbow Towers (paired), Simon Mazorodze(paired), Dieppe Road(paired), Msasa and Borrowdale to act as brand sentries covering the main entrances and exits to the CBD.
“As Primedia Outdoor, we have decided to bring an advertising format that has never been used before in Zimbabwe to give marketers a new platform to communicate and tell a story. Most importantly, we have placed some of these spectacular towers in pairs to dominate the intersections and create innovation in the market. These structures have a wide appeal and you can communicate a variety of products and services on them”, said Naeem Karbelkar, the GM for Primedia Outdoor in Zimbabwe.
Alliance Media in partnership with Coca-Cola, has created an iconic and innovative OOH billboard site by projecting onto the well-known Cham Towers building in Kampala, Uganda.
The projection celebrates Uganda having been chosen as one of the 10 African countries to host the FIFA World Cup original trophy.
Alliance Media is proud to have an all women team that has achieved the highest accolade within their industry.
The all women team was awarded the Diamond Award at the PMR (Professional Management Review) Awards at the end of February 2018. This award placed Alliance Media ahead of all other Out of Home Media companies in Botswana.
Alliance Media invests in the local work force of all 23 countries in which it operates, giving the same opportunities to men and women alike.
The PMR awards are awarded through an independent survey. The ratings are sourced from top decision makers to identify leaders in all major industries who contribute to economic growth and development.
Alliance Media has billboards in all 17 Districts of Botswana. The company also holds the exclusive concession for all media at the Sir Seretse Khama International Airport where they have recently installed iconic Digital Out Of Home (DOOH) sites which target key decision makers on the move.
Recognised as the pan-African leader in outdoor and airport advertising, Alliance Media has the widest coverage on the African continent with 25,000 sites. Operating in 23 countries, with over 20 years’ experience, Alliance Media has been awarded “Best Outdoor Advertising Company” in multiple markets for the past 10 consecutive years.
By Lillian Mutavi
An outdoor advertising company in Nairobi have been forced to pull down a billboard with an explicit message advertising one brand of condoms, following public outcry.
The billboard advertising Kiss condoms, which had been mounted near T-Mall along Langata Road, caused a stir for its explicit message.
The billboard mounted by Magnate Ventures Advertisement Company displays the hands of a woman touching the chest of a man with well-toned abs. “Ni Poa Dame Akicome first,” reads the message on the billboard.
The Acting County Secretary, Nairobi County Leboo Ole Morintant confirmed that they ordered the removal of the billboard as it carried an offensive message.
He said that the county government was working on a Bill that will ensure that any person who puts up such messages is held accountable.
The Nairobi County government Urban Planning Chief Officer Justus Kathenge also said that the county had advised the outdoor advertisement company to pull it down due to the offensive message.
“We received complains from the public. Since we regulate billboards when the public perception on messages they carry do not go down, well we advise for their removal,”said Mr Kathenge.
This is not the first time the condom industry have faced a public backlash over billboard advertisement.
In 2013 an advertisement on a billboard near the Consolata Shrine Catholic Church in Nairobi by a US-based organisation — Catholics for Choice (CFC) — that deemed as offensive by the Catholic Church was pulled down.
The message in the advert read: “We believe in God, we believe that sex is sacred, we believe in caring for each other, we believe in using condoms and good Catholics use condoms.”
Alliance Media is honoured to have been awarded and recognised with first place in the Media Owner Africa category at the MOST awards in Johannesburg. This award, given by the Media Industry in South Africa is aimed at recognising service excellence.
Alliance Media achieved particularly high scores for their ‘sales service delivery’. One of the voters had this to say about the Alliance Media team “A real example of a true Pan African media partner! Excellent service, great understanding of our needs and constantly finding innovative solutions.”
With 25,000 sites, in 23 countries and with 20 years’ experience, Alliance Media is Africa’s leader in Billboard and Airport Advertising.
JCDecaux sub-Saharan Africa is the leading and driving force in the advancement and growth of Digital Out of Home in Africa. To endorse this, Marketers and clients in Dar es Salaam (Tanzania) were engaged in a digital discussion, the first of a series of annual conversations that JCDecaux Africa will be driving along the theme, “Connected Cities, Connected Consumers” across the African continent. Continue reading JCDecaux launches their DOOH solutions in East Africa