COURTS STOPPED OFFICIALS’ ILLEGAL BEHAVIOUR

In two separate incidents over the past months officials of SANRAL and officials of eThekwini Municipality took the law into their own hands and started removing advertising structures belonging to two outdoor companies. These illicit removals were recently stopped by the courts.

As long ago as 2002 a full bench of the KZN High Court ruled that city officials may not remove advertising structures without a court order.  In the case of African Billboard Advertising (Pty) Ltd v North and South Central Local Councils, Durban the  High Court ruled that:

“The principle applies equally to the rights of public bodies such as municipalities or provincial councils or any similar bodies, and even to State Departments. Individual members of a State Department normally cannot, in the interest of their Department, take the law into their own hands and enforce State rights without the State having made use of the assistance of its judicial Department in order to help it to acquire possession of property to which the State may be entitled.”

In December 2017 officials of the eThekwini Municipality took the law into their own hands and started removing billboards of Strawberry without a court order. This was despite an interdict awarded to Strawberry prior to the removal. eThekwini went back to court to have the interdict discharged without notifying Strawberry and then continue with the removal before they were interdicted again on 23 December where the court granted a temporary order. On 19 February 2018, the matter was again before the court and the interdict was made permanent. The said billboards were all on Provincial Roads and was installed in terms of approvals granted by the KZN Provincial Government.

In 2018 SANRAL followed the same unlawful behaviour where they start braking down billboards on bridges that belong to the municipality of Ekurhuleni who also approved the said advertising structures. The outdoor company was Jinja Outdoor who obtained an urgent temporary interdict against SANRAL on Saturday 3 February 2018 in the South Gauteng High Court.

There are more complex legal issues at stake like jurisdiction etc but this type of behaviour will not be tolerated by the courts. Both parties indicated that they have suffered substantial damages to their structures as well as the loss of advertising revenue and they are obtaining legal advice with the view of suing the state entities for damages. If such damages are to be granted by court it would be borne by the us, the taxpayers.

Transit Ads awarded rights to Johannesburg’s Rea Vaya

Transit Ads™,  has been awarded the exclusive advertising rights to the Rea Vaya Rapid Transit System (BRT) 1B in Johannesburg, along specific routes. In addition to a comprehensive, national and impactful portfolio of branding opportunities, Transit Ads now offers advertisers another highly valuable engagement point, increasing audience reach by 1,7 million every month.

Shamy Naidu Executive; Transit Ads™ believes that the exclusive rights will have a significant impact on reach and ROI. “Transit Ads™ already has exclusive media rights to the MyCiTi buses in Cape Town and now, with the addition of the rights to the BRT in Johannesburg, we can offer a wider footprint and another key engagement point that is extremely impactful, highly visible and offers excellent daily frequency.”

“One of the key elements to ensuring that advertising investment receives excellent return in terms of awareness, assimilation and response to call to action is to consistently bring new opportunities to the table. Opportunities that are in line with, and take advantage of, consumer growth, urbanization, infrastructure development and socio-economic shifts. With the addition of Rea Vaya into our extensive portfolio, we are doing exactly that,” continues Naidu.

Rea Vaya transports 80 000 commuters per day and this number is continuously growing in line with the expansion on the network. Rea Vaya is the backbone to the Corridor developments, and the blue, red and white buses have become a familiar part of the Johannesburg landscape.

“The Rea Vaya IRT system and its bus fleet are world class and the ability for brands to reach consumers via these moving billboards even more so. The exclusive rights allow us to provide unmatched opportunities for brands to communicate their message on premium media space. In terms of advertising in a high traffic, high consumer density environment, the exposure and the ability to cut through clutter is incomparable,” concludes Naidu.

Joburg By-law case postponed

On Monday 15 October 2018 the much awaited case between the South African Property Owners Association and others against City of Johannesburg was postponed to an undetermined future date. The postponement is as a result by a late amendment by SAPOA to their case and the court rules that the amendment must be served on the Minister of Co-Operative Governance And Traditional Affairs before the matter can proceed.

In May SAPOA launched an urgent court application to stop the promulgation and implementation of the 2018 advertising by-laws. This resulted in a court order that the by-laws will not be enforced until the case is heard.

After the amendment is served on the Minister a new court date will be allocated.

SAPOA’s main attack against the 2018 By-laws is that:

  • The public participation process was not in compliance with the law;
  • the City is commercially compromised and therefore lack the required impartiality to adjudicate applications fairly
  • that the by-laws imposes and unlawful tax on private properties for the display of advertisements as the City itself is exempted from such a tax.

The City’s defense is that:

  • The substance of the public participation process followed was sufficient;
  • The power to adjudicate applications and be commercially active is authorized by the Municipal Systems Act;
  • The tax imposed is reasonable under the circumstances.

eThekwini Starts Again

The eThekwini Municipality has announced this week that they have recently award a tender to remove illegal advertising sites. This by implication means that this will be done without court orders, despite a judgement in February this year</a> that has interdicted the eThekwini from doing exactly that. See a <href=https://www.wonsa.co.za/courts-stopped-officials-illegal-behaviour/>

The city said the move was in a bid to address the number of illegal signs which had been erected throughout the city without proper approval, adding the three year contract, is a result of illegal signs that have “mushroomed at public and privately owned property without approval by the municipality”.

The Head of Development Planning, Environmental and Management Unit, Musa Mbhele said illegal billboards have a negative impact when it comes to attracting tourists and businesses.

“It is for this reason that we have taken this decision to clamp down on illegal billboards to ensure that outdoor advertising is managed properly to create tidy and safe city,” said Mbhele.

The city further added that it regulates all forms of advertising in terms of policy and by-laws. “This to ensure that various organisations and businesses are given equal opportunity to advertise in line with the public safety and reasonable standards of appearance that will not degrade amenities neighbourhoods.”

As long ago as 2002 a full bench of the KZN High Court ruled that city officials may not remove advertising structures without a court order.  In the case of African Billboard Advertising (Pty) Ltd v North and South Central Local Councils, Durban the  High Court ruled that:

The principle applies equally to the rights of public bodies such as municipalities or provincial councils or any similar bodies, and even to State Departments. Individual members of a State Department normally cannot, in the interest of their Department, take the law into their own hands and enforce State rights without the State having made use of the assistance of its judicial Department in order to help it to acquire possession of property to which the State may be entitled.”

The action proposed by the City is in spite of the fact that the 1932 by-laws on which they rely is been under constitutional attack in numerous cases pending before the KZN High Court. Outdoor companies need to be vigilant to prevent this from happening

JCDECAUX DRAW THE CURTAIN ON ‘THE KENSINGTON’

JCDecaux has commissioned the globally renowned Zaha Hadid Design to create a landmark advertisingstructure in London. The billboard integrates public art, contemporary design, and digital media.

Unveiled today, The Kensington provides brands with a unique communications’ channel in the capital. The channel combines the latest in digital screen technology with a spectacular, curved double-ribbon stainless steel design.

The first billboard by Zaha Hadid Design, The Kensington is a curvilinear ribbon of matte steel, framing a curved digital screen. The billboard is located on West Cromwell Road – the key route linking central London and Heathrow Airport.

“We’re delighted to have Audi and Coty as our first brand partners, using this powerful new platform as part of their launch strategy for the Audi Q8 and CK Women. Design is at the heart of JCDecaux’s DNA, and we are proud to have worked in partnership with Zaha Hadid Design to bring this exceptional vision for a contemporary advertising structure to London.

“This project underlines how JCDecaux works with the world’s leading designers to transform cityscapes for the benefit of the public and advertising clients. We would like to pay tribute to Zaha Hadid’s commitment to design excellence and to her team for bringing our joint vision to fruition and to thank our launch partners for their commitment to this unique new advertising structure.”

Alliance Media a BIG winner at the MOST awards 2018

The South African Media Awards, (MOST Awards) celebrated its 10thyear this year and with their decade of hard work, comes the event’s stripes in solidifying the event as the Media Industry’s respected benchmark of excellence.

Alliance Media won first place in two categories; Best Out Of Home (OOH) Media Owner in South Africaand Best Media Owner in Africa.

The Out Of Home category is the biggest category at the awards; this year there were 25 Out Of Home companies competing for the MOST Awards title of Best Out Of Home Media Owner.

Sandra Gordon, founder of the MOST Awards wrote the following about Alliance Media winning the Best Out Of Home Media Owner award.

The Alliance Media team was rated especially higher against the criterion “Sales Service Delivery”. One voter explained: “Alliance Media provides us with the best value and service in the business.” Another said: “Alliance Media is a strong and innovative OOH company and has an incredibly passionate team which is evident in their work.” A third added: “Alliance Media has great people who are concerned about their clients’ brands and they keep up with the ever-changing environment. Their coverage around Africa is unmatched and they have local offices making speed to market even faster.”

Winning theBest Media Owner in Africaaward for the second-year running has shown consistency of service and understanding of the OOH landscape in Africa by Alliance Media.

“We are proud of our achievement and thank our incredible teams in 23 African countries and our amazing clients who have made us Africa’s leader in Billboard & Airport Advertising” says Greg Benatar, the Group Sales and Marketing Director at Alliance Media.

Recognised as the Pan-African leader in Outdoor and Airport advertising, Alliance Media has the widest coverage on the African continent with 25,000 sites in 23 countries, with over 20 years’ experience. Alliance Media has been awarded “Best Outdoor Advertising Company” in multiple markets for the past 10 consecutive years.

Primedia Outdoor and DG Murray Trust team up to inspire early childhood development

In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joint forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children.

“Children are the source of human capital. If we want to change the education system, grow the economy and create jobs, we must invest in young children”, says Dr. David Harrison, CEO of DG Murray Trust (DGMT). “In fact, for every Rand invested in quality early childhood development, South Africa will get at least R10 back, but with a quarter of our children nutritionally stunted and poorly equipped for school, we are shooting ourselves in the foot for the next 20 years at least”, he added.

As part of this landmark collaboration, a total of 705 high-impact advertising panels along highways, main arterials and taxi ranks will feature key messaging from Nal’ibali, Grow Great and SmartStart – three innovative programmes focused on early learning, nutrition support andmonitoring quality early learning services, respectively. Starting from September 2018, this charitable campaign will run across all nine provinces with a massive audience projection of 40 million people, targeting mainly parents and caregivers.

Commenting on the relevance of billboard campaigns for such large-scale community projects, Peter Lindstrom, Sales and Marketing Executive of Primedia Outdoor said, “Outdoor advertising has proven to be a powerful medium for reaching a captive audience with an exclusive message and promoting public conversations that are subject-matter specific. It therefore made a complete sense for Primedia Outdoor to back the foundation’s agenda in encouraging action to positively change children’s lives and this aligns perfectly with our brand values”.

This partnership is purely built on the grounds of proposing future-forward direction to ensure children have the best start in life and that they are able to unlock their maximum potentials by all means. In true reality, such strategic investment creates significant possibilities to be the engine of public innovation and nurture a progressive society.

About DG Murray Trust

 The DG Murray Trust (DGMT) is a South African foundation built on endowments from Douglas George Murray and his wife, Eleanor. The Foundation is the holder of a portfolio of widely diversified assets, which reduces the risks in funding the achievement of philanthropic and nation-building objectives. The DG Murray Trust currently distributes about R150-million per year. DGMT’s ultimate goal is to create an ethical and enabling environment where human needs and aspirations are met; where every person is given the opportunity to fulfil his or her potential, for both personal benefit and for that of the wider community. 

JCDecaux’s Blue Creative Solutions: Taking OOH way beyond the billboard

It’s no small task for marketing campaigns to stand out and have a lasting effect, they need to stimulate minds, entertain and evoke emotion. JCDecaux’s Blue Creative Solutions department, is well equipped with the technical savvy and creative know-how to exceed client expectations with memorable campaigns that use the latest in digital technologies to enhance, dazzle and delight the consumers brand experience.

Three recent campaigns that have consumers talking include the Survivor’s “live reality show” billboard, Samsung’s spectacular Ultra Music Festival and Jameson’s Connects brand immersion events. All of which have shattered the parameters of the billboard taking OOH into an entirely new realm.

Jameson’s Interactive Cube

JCDecaux created Jameson’s now-famous Interact Cube for events in Zambia, Mozambique and Botswana, as part of the whiskey brand’s Jameson Connects 2018. On entering the cube, music, lights and lasers are activated and confetti canons fired sporadically, to instantly engulf partyers in a hip-hop wonderland that casts them as the star of a celebrity lifestyle.

The cube’s four walls, floor and ceiling were all mirrored to create infinite reflections and could accommodate a hip-hop party of 15. A camera captured all the in-cube action, which was then displayed on screens surrounding the main stage and snippets were shared on social media.

Jameson’s brief was to create unique experiences that would resonate with its target audience. Apart from the Interact Cube, media walls for photo opportunities, rustic wooden lettering, a play area with chess, local traditional games, basketball stands, and board game spaces were created. Perfect for people to play, engage and connect.

The Samsung Ultra Music Festival

Keeping with the party theme, the Blue Creative Solutions department assisted in creating a key branding and an experiential activation for the Samsung Ultra South Africa event in Johannesburg and Cape Town. With events targeting young, affluent and influential consumers, who generally have high standards when it comes to WOW experiences.

It was essential that the live events to bring a seamless Samsung branding experience to the party goers. In response, JCDecaux came up with epic, multi-touch point activations using cutting-edge tech that exceeded the norms of current festival experiences. LED signage was created for the main stage, a Samsung chill lounge, an LED media wall, an LED tunnel entrance. There were even promoters dressed as butterflies with inflatable wings, fluttering around.

Survivor South Africa

To create a campaign that would generate interest for the revival of the popular reality show after a five-year hiatus in South Africa, Retroviral and M-Net approached Blue Creative Solutions to combine the best in traditional media reach with an addictive offering of real-time social media.

To combine the best in traditional media reach with the addictive offering of real-time live social media. M-Net made a Wild Card Entry available for 8 brave radio listeners across South Africa to compete for by living on a billboard for three days, competing the challenges and voting in Tribal Council eliminations.

When two contestants remained, those voted out as the jury returned to cast their vote for the person they would be sending into the actual show as the Wild Card Entry.

This adapted format of the Survivor experience was brought to life, live on the most impactful urban jungle billboards in Johannesburg – turning its application on its head! All challenges and Tribal Councils were streamed live on social media and featured on participating radio stations.

Every nuance of the show was recreated on the billboard to ensure that both new and die-hard fans would love the campaign.

In the just three days that the campaign took place, the Survivor South Africa Facebook page gained 2000 new followers, 98 000 people were reached in traffic across the country and altogether 2.87-million people were reached in 48 hours.

 

 

OUTDOOR NETWORK UNVEILS ITS ROTATING DIGITAL LED IN MBOMBELA

All eyes are on Outdoor Network’s latest state-of-the-art rotating digital billboard site, which has just been unveiled along the R40, Madiba Drive in the heart of Mbombela (formerly Nelspruit). The roadside rotating billboard is assured high visibility on the main road in Mpumalanga’s bustling capital city. A vital business and tourism destination, Mbombela is also a gateway to Kruger National Park, Swaziland and Mozambique.

The city is likely to experience tremendous growth in the near future, particularly as the Municipality’s ‘Vision 2030’ strategy envisages shaping Mbombela into “the best city in South Africa”. Already a shopping hub that boasts as part of the area premier lifestyle centres like theRiverside Malland i’langa Mall, the city also attracts consumers from the nearby towns of Hazyview and White River. Adding to the consumer mix are Swazi and Mozambican nationals that cross the border to shop, study or for business purposes. Mbombela is home to all the major motor dealerships among which are luxury brands such as Land Rover, Mercedes Benz and BMW, its malls are tenanted by a number of international brands, and Tsogo Sun’s Emnotweni Casinois a popular attraction.

In addition, tourism is thriving in the city – Kruger Mpumalanga International Airportserves an average of 260 000 passengers a year and breached the 3 million passengers mark during 2016.

According to Warren Dougmore, Outdoor Network’s Head of Sales, Billboards: “The launch of another of our innovative LED billboards will offer brands a world-class advertising opportunity in a city much frequented by South Africans, Africans and international tourists alike. The rollout of this billboard further consolidates Outdoor Network’s national footprint in high-demand metropolitan areas across the country.”

The strategically placed 3x6m billboard is expected to reach an audience of over 83 000 consumers. With a frequency rate of 16, the site will deliver more than 1.3m impacts every month (ROAD2015/2016/2017C), which guarantees huge exposure to brands.

According to marketing intelligence service WARC, digital out of home plays a key role in today’s ‘smart cities, where roads, buildings and billboards are increasingly connected. Brands are now uniquely placed to speak directly to motorists, commuters and pedestrians within the urban environment – and those that plan their campaigns by audience rather than format can increase engagement[1].

“DOOH is even more effective when integrated with mobile, video and social media, so brands with a physical presence in Mbombela should consider DOOH as an integral part of the marketing mix,” says Howard Lonstein, Marketing Manager at Outdoor Network.

[1]https://www.warc.com/NewsAndOpinion/Opinion/1999

Soweto Gold captures the market with its free Wi-Fi-enabled 3D wall murals

Soweto Gold, the golden lager expertly brewed in Soweto, captures the market with its free Wi-Fi-enabled 3D wall murals. The Soweto Gold brand dominates the vibrant Soweto townships from its skyline down to its bustling streets. Dudu Cindi, an out-of-home strategist planner at Posterscope, says that Soweto Gold wanted to contribute to making social gatherings eKasi just a little more special by commissioning Soweto Gold wall murals with built-in free Wi-Fi.

Posterscope partnered with Owakhe Media, an outdoor production and management company, to produce the vibrant, one-of-a-kind Wi-Fi-enabled 3D wall murals.

The location-based strategy positioned the Soweto Gold brand near car washes, barbershops, taverns, parks and other popular hotspots where amaJita as’eKasi hang out in large groups to watch local diski while sharing a beer. Township wall murals remain a powerful and popular outdoor marketing medium that allows brands to remain top of mind for the valuable and influential township consumers. Soweto Gold’s 3D wall murals, which are strategically placed around high-volume areas in Soweto are Wi-Fi-enabled.

The bold wall murals also run Soweto Gold advertisements directly on their target audience’s mobile phone whenever they connect to the free Wi-Fi. With the introduction of Soweto Gold’s Wi-Fi-enabled 3D wall murals, the brand is constantly connected with its consumers through its outdoor brand placement and online. The Wi-Fi-enabled 3D wall murals allows the Soweto Gold consumer to connect with friends and family while enjoying a cold quart of Soweto Gold lager – emphasising the brand’s focus on brotherhood in the community.

Given the statics regarding the data usage of the Soweto Gold Wi-Fi-enabled 3D wall murals, consumers are no doubt in close proximity to the wall murals for long periods of time and are also at the same time interacting with the brand directly on their mobile devices. A win-win for both the target audience and Soweto Gold who wanted to win the hearts of locals by being a brand that remains true to its roots in the Soweto community that first supported the brand.

WORLDS LARGEST BILLBOARD

It’s been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn’t what made it such a huge deal.

The billboard measured approximately 56,672 square feet square feet, making it the worlds largest billboard.

For one month, the advertisement proudly inspired Madrid with the bold statement, “Life is out there. Are you?”

It was awarded the official Guinness World Record for Worlds Largest Billboard soon after installation. The previous record had been set four years prior, in 2014.

An official Guinness Records judge confirmed the measurements in February and certified the EcoSport installation as the record-holder for worlds largest billboard.

Engineers mounted the billboard on the front of the magnificent Edificio España in Madrid. The building is the eighth tallest in all of Madrid. It accommodated the huge billboard — which was the size equivalent of 20 tennis courts– for most of February. Engineers removed the 4,409-pound billboard at the end of the month. However, all that effort wasn’t wasted. Ford then donated all materials used on the billboard to the Apascovi Foundation.  The foundation is renowned as an employment center for people with disabilities. The center will repurpose all donated materials used in the construction of the worlds largest billboard, giving the achievement a second life.

The decision to design a billboard large enough to sweep the Guinness World Record was inspired by Ford’s famous tagline, “Go Further.” In tandem with the unveiling of their new EcoSport SUV in the European market, Ford decided to take their famed motto literally. The company aimed to “go further” figuratively and literally. In fact, Ford went further than the previous record holder by over 2,000 feet.

Worlds Largest Billboard