TRANSIT.TV celebrates 10 years

Shamy Naidu, Executive: Transit Ads™ outlines the milestones on the growth trajectory of national digital television channel TRANSIT.TV™.

In 2007 Provantage Media Group launched an in-taxi television channel called Provantage Transit TV. It aired in 500 taxi nationwide to an audience of just over 2 million consumers in the primary metropolitan areas of Gauteng, Kwa-Zulu Natal and the Western Cape. The channel offered entertaining, informative and relevant content. The idea was borne out of a marketing need for a unique out of home visual communication touchpoint that ran 365 days a year to a highly sought-after commuter audience.

The groundbreaking medium entered the out of home arena when advertisers worldwide were adopting digital media networks as an innovative method of growing their reach and frequency in a fragmenting media landscape. TRANSIT.TV™ provided advertisers with the opportunity to engage consumers in a captive environment where there is a high dwell time and a very low-tune out factor. It was this ability that propelled the growth of digital networks, both internationally and in South Africa.

As a result of infrastructural investment and development, by 2013 the South African transit environment had started to rapidly transform into a more fully integrated transport environment. In line with this change, TRANSIT.TV™ was upgraded and expanded to meet the new realities, and provide advertisers with increased exposure opportunities. The channel went live in all the major PRASA intermodal nodes, namely Park Station (Johannesburg), Durban Berea Station, Pretoria Station and Cape Town Station. Numerous months of on-the-ground research and planning ensured that each screen was positioned strategically in key viewing and high dwell time areas within the station environments, in order to secure maximum exposure and recall for brands.

In 2015 TRANSIT.TV™ reached a key milestone: viewership of the digital place based network reached an audience of 10 million commuters monthly. The channel was making a significant impact for a variety of brands that continue to be clients today. From pharmaceutical, to FMCG, to retail and fast food offerings, brands were experiencing the significant impact the channel provided in terms of sales, brand loyalty and messaging recall.

Since then, TRANSIT.TV™ has continued on its upward growth trajectory and currently broadcasts to in excess of 13 million viewers every month, making it the largest digital place based network in South Africa. Viewers are economically-active, influential and technologically savvy and as such the content is continuously updated to ensure that it is relevant, entertaining and engaging. This ensures eyeballs on screens and high recall when it comes to advertising messaging.

Ten years ago Provantage Media Group’s TRANSIT.TV™ was at the forefront of DOOH and digital place based networks. OOH is a media amplifier – extending the reach and frequency of integrated campaigns, and driving mobile, social and digital engagement better than any other advertising medium. TRANSIT.TV™ as a key OOH touchpoint is driven by connectedness, using technology to strengthen engagement between brands and consumers, and offering connected networks and platforms. TRANSIT.TV™ is data-driven, using geo-location, audience measurement and advanced data analytics for better targeting, insights and ROI.

The channel offers advertisers massive reach, excellent frequency, geographical targeting as well as a captive audience that regularly experiences long dwell times. For more information on TRANSIT.TV ™call me on 0861 776 826 or email [email protected] or go to http://www.provantage.co.za/transit-ads/#transit-tv

 

D.C. Council member proposed bill that would have helped firm that offered his son an internship

D.C. Council member Jack Evans (D-Ward 2) proposed legislation that would have benefited an outdoor advertising company after the firm offered a paid summer internship to his son, according to documents obtained by The Washington Post.

Communications between Evans, a 27-year veteran of the D.C. Council, and Digi Outdoor Media, took place in 2016 and are detailed in 41 pages of emails between the lawmaker’s office and the company, which were obtained under a Freedom of Information Act request and first reported by District Dig.

The company offered to hire Evans’s son, then 19, shortly before Digi’s founder ran into trouble with city regulators, who found his company’s LED-illuminated signs downtown were illegally constructed.

The younger Evans ultimately didn’t take the internship. But months later, his father proposed a bill to legalize the type of signs Digi wanted to install. Evans withdrew the legislation because of a lack of support.

D.C. ethics laws prohibit the use of public office for private gain, giving preferential treatment or actions that create the appearance of a conflict of interest.

The first mention of the internship in emails between Evans and Digi Outdoor founder Don MacCord came on March 1, 2016.

“Jack remember we would love to have your son as [an] intern this year with Digi,” MacCord wrote in an email to Evans and his chief of staff, Schannette Grant, adding that his son would be “a great addition to the team.”

Two months later, MacCord reminded the council member that his company had set aside a spot for his son on its creative and marketing team.

“My son . . . is interested in the summer intern job,” Evans replied the next morning. The son of the council member met with MacCord in early June to discuss the job — a meeting arranged by Evans’s chief of staff.

Afterward, MacCord asked Evans for his son’s email and address to send him an offer letter for the $20-an-hour marketing internship starting June 27. The company emailed the offer letter on June 17 and forwarded it to the council member and his chief of staff.

While MacCord was communicating with Evans about that job, property owners in the District working with his company were securing city permits for brackets for large LED outdoor signs.

Historical preservationists and community groups opposed the signs and city officials said the permits didn’t cover such installations.

The Department of Consumer and Regulatory Affairs revoked the permits and issued stop-work orders in July and August 2016. The attorney general’s office in late August sued the property owners and Digi Media Communications.

At the D.C. Council’s Dec. 6, 2016, meeting, Evans filed a notice for emergency legislation to legalize the type of installations made by Digi Outdoor Media, a bill he later withdrew.

In an interview, Evans said the offer of a summer internship had no bearing on his decision to introduce the legislation.

“There’s no connection between any of this stuff,” he said. “There was no summer internship . . . and no legislation. My puzzlement is there’s no real story other than none of this happened.”

Evans said he could not remember why he proposed the legislation in the first place. “We do hundreds of pieces of legislation down here,” he said.

Evans supported other companies that wanted to install large electronic billboards near Nationals Park , over the objection of neighborhood activists.

MacCord, who resigned last year, referred questions to a spokeswoman for Digi Media Communications, who declined to comment.

The Board of Ethics and Government Accountability, which has the power to investigate council members for ethical transgressions, declined to comment on the events or say whether the agency would investigate.

Government ethics experts say the internship offer raises eyebrows.

“There was at least an implicit agreement for a paid internship and Jack Evans had prepared emergency legislation to introduce to benefit the same company,” said Craig Holman, a lobbyist for the good government advocacy group Public Citizen. “That is too close of a correlation to just dismiss as incidental.”

Kathleen Clark, a law professor at Washington University who previously served as an ethics lawyer for D.C. government, called it “swampy behavior.”

“His son was offered an internship by an entity that had a significant matter before the council,” she said. “Just like they are not supposed to offer a council member a vacation or another kind of gift, you can see an offer of a job to the son could be a way to curry favor with the council member in a way that has nothing to do with the public ­interest.”

Jessica Levinson, an ethics expert at the Loyola Law School at Los Angeles, said it’s understandable that a father would want to help his son but that Evans should have disclosed the potential conflict of interest.

 

Evans, who has been reelected seven times, said people with business before the council routinely try to build relationships with him but he remains focused on residents.

“My record speaks for itself that I represented my constituents very well,” he said. “That’s what happens when you are an elected official: You get contacted by people all the time.”

PwC Aligns With Seedooh For Consistent Reporting In Out Of Home

FEPE International is to hold the next FEPE annual Congress in Sorrento from June 6th to 8th 2018.

The Congress, which will take place at the Hilton Sorrento Palace (pictured), will welcome more than 300 delegates to a wide-ranging event including a full conference programme covering all the key issues of the day, the announcement of the 2018 FEPE Creative Awards and a full exhibition space.

As ever the Congress will provide superb networking opportunities and a range of challenging and stimulating content exploring the broader and fast changing media environment in which Out of Home is playing a fundamental and expanding role. With Out of Home taking a greater share of media budgets in many territories across the world, the medium is now recognised as an increasingly dynamic and core element of many brands’ promotional expenditure.

Delegates will have a unique opportunity to exchange ideas and gain a worldwide perspective on how OOH is developing. The importance of creativity will once again be highlighted with a number of awards, including the FEPE Creative Award and further accolades for Life Achievement, Leadership and Technical Innovation.

FEPE President Tom Goddard says: “Every year the FEPE International Congress gets bigger in terms of delegate numbers from across the world and better, we hope, in its content. It’s a unique and uniquely valuable event in Out of Home and we look forward to welcoming old and new friends in Sorrento.”

For further information and booking form visit fepe.com

Cash Crusaders launches its new TVC on TRANSIT.TV™

In an aim to create brand affinity in the commuter market, Cash Crusaders is launching a commercial on TRANSIT.TV™. The digital channel will air in taxis, in bus stations, in taxi ranks, and in train stations throughout South Africa and aims to be a vital marketing element to reach the mid-LSM market.

Cash Crusaders launches its new TVC on TRANSIT.TV™

“The Cash Crusaders campaign is the perfect example of purpose-driven marketing, where brand, messaging, and context are a seamless fit. The brand has taken the Zilahlile package, which presents as an on-screen broadsheet,” says Hugh Wilson, GM sales: Transit Ads™.

“TRANSIT.TV™ flights to a widespread audience when they are in a captive environment, be it in a train station or a taxi, and when they are open to advertising messaging,” adds Wilson.

For advertisers, TRANSIT.TV™ has brought numerous brands to the attention of consumers. The channel offers advertisers reach, frequency, geographical targeting, as well as an audience that regularly experiences long dwell times.

Key appointments at JCDecaux Africa

JCDecaux Sub-Saharan Africa, has announced three key appointments to their traditional and digital outdoor advertising team in Africa, as their network on the continent expands.

Diana Mtombeni.

1. Uyanda Manana has joined JCDecaux Sub-Saharan Africa as the head of sales – regional and direct. With more than 14 years’ experience in marketing communications, Manana has managed and led campaigns at several prestigious advertising agencies. She started her career at L’Oreal based in Johannesburg, South Africa then later moved to London where she joined Publicis working on a client portfolio that included L’Oreal, Garnier and United Biscuits. After returning to South Africa, she joined The Jupiter Drawing Room to head up MTN.  During this time, the agency produced the iconic and award-winning FIFA World Cup – MTN Ayoba campaign. She also worked for activation agency Hariz M.E in Dubai on the Abu Dhabi Motorsport Management account; as well as for Saatchi Abel in the capacity of account lead on key brands, including Nedbank and Nando’s.

2. Janice De Jong has been appointed as client services manager. She has a combination of over 11 years managerial experience in the production, printing, manufacturing, flighting, outdoor and special projects. Prior to joining JCDecaux, she was been involved in a number of outdoor campaigns with top end clients and their projects. These include the Guinness World Record soccer balls that were erected on the Telkom Towers for the 2010 Soccer World Cup. “I have had the pleasure of working with many high-profile clients and award-winning agencies over the past years that have given me the exposure and taught me the valuable knowledge I know now about our industry. I am passionate about the outdoor and advertising industry and am very excited to join such a dynamic and innovative team such as JCDecaux of whom I have met many team members over the years,” said De Jong.

3. Diana Mtombeni is the newly appointed sales executive for Africa. She holds a BCom Marketing degree from Unisa and a PMD from GIBS. Mtombeni has over eight years’ experience in sales, marketing and customer service across Africa. Her’s passion is account management and client service delivery and has a proven ability to develop and grow relationships across diverse groups and levels within organizations in Africa.

JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa

With society moving into the electronic age, more people are communicating in cyberspace not only to access more information, but also to create a reality of their own. There is a revolution occurring in virtually every corner of the world today, especially in the media delivery.

The increasing rate of urbanisation and consumer connectivity, continues to be largely responsible for shifting media consumption habits, necessitating not only the innovative approaches to campaign planning but also media buying offerings.

The advent of new media and communication technologies have brought about a profound transformation in the way people communicate, share knowledge and information. These new technologies offer vast new opportunities for public participation and engagement, and have the potential to expand media use even better.

The change has been rapid as digital technologies remove the barriers associated to the traditional media. The format, location, distance, and time are key considerations in the transfer of content.

JCDecaux introduces a real-time planning and buying factor that can accommodate immediacy associated definitions, such as ‘On-Demand’ and ‘In-the-Moment’, and therefore moving media synergies to new heights in the complex media world.

The current Roadside Digital offering has been Out-of-Homes solution to more agile demands of today’s marketers, offering various audience solutions coupled with day-part and even weather triggered activity and communications. It has pioneered Digital Out-Of-Home buying in Africa and continues to lead the way in dynamic content delivery, surpassing competitor offerings.

Day part, Audience, Drive time and Relevancy lays the foundation of our sound and successful offering. Followed by JCDecaux’s introduction of Dynamic Smart Content, delivering a creative message according to weather, geo-location, RSS feeds and social media.

While elements such as real-time creative optimisation and a level of contextual relevance is already being implemented, JCDecaux is evolving in a way that allows us to offer ‘On Demand’ and ‘In-the Moment’ marketing and media solutions.

The launch of the Roadside Digital Plus offers improved Planning and buying agility (time and location), Saliency, Targetability, Synergies and Synchronisations (particularly those that can leverage other day-part targeted channels and contextual communications).

The Roadside Digital Plus offers more options including those that cater to retail, weekends, festive season, Back – to-school and many more.

Lelanie Butler, Head of Digital said: “The advancement of technology and its ability to personalise and encourage interactive behaviour is redefining Out-of-Home’s Advertisings role. Like TV and Radio, Digital Out-of-Home offers clients the opportunity to plan & manage media exposure by Day, Time channel and Locations, thus allowing for specific placements that reduce wastage, the ability to leverage tactical messaging and ultimately building more cost-effective synergies with other media”.

Johannesburg City Parks and Zoo’s Out-of-Home campaign welcomes everyone outside

Johannesburg City Parks and Zoo (JCPZ) is mandated by the City of Johannesburg to manage the City’s cemeteries, parks and designated public open spaces as well as to ensure that its environmental conservation function is carried out. This includes the maintenance of all street and park trees within the City’s borders and the Joburg Zoo. JCPZ is entrusted with the preservation and management of biodiversity through direct conservation action, education, research and recreation.

As the custodian of Joburg’s green heritage, the JCPZ is currently running a campaign which highlights the valuable work it does in terms of Capital Infrastructure Development; Open Space Management; Zoological, Horticultural and Ecological Services and Urban Forestry. Its portfolio consists of 20 000ha of green open spaces and 3.2 million trees, while the Zoo has 326 species consisting of 2 096 specimens, all housed within a 54ha area.

“Key to the #WelcomeOutside campaign was ensuring that multiple messages related to the range of services offered were delivered effectively.  By selecting Bus Shelters, the JCPZ was able to not only get the messaging out to the general public, but the flexibility of Out-of-Home and Bus Shelters in particular allowed for each service offering to be unpacked further,” comments Jonathan Everest, Head of Sales at Street Network.

Bus Shelters can be utilised in a targeted and contextually relevant manner, with the JCPZ campaign taking full advantage of this.  Visible in the vicinity of a number of key locations such as the Joburg Zoo and to targeted audiences along major routes, the campaign successfully delivered multiple contextually relevant messages.

“The JCPZ’s vision is to develop, maintain and conserve public open spaces, cemeteries and animal life for present and future generations. Street Network delivered a solution that amplified and extended the reach of the current campaign in a bold and creatively engaging manner,” concludes Everest.

FEPE International announces 2018 Annual Congress Exhibitor packages and key Networking Event details

FEPE International has revealed the Exhibitor Packages for this year’s Annual Congress to be held at the Hilton Sorrento Palace in Sorrento from June 6-8.

The exhibition is a key part of the event, allowing suppliers to the out of home industry to reach the global industry worldwide.

For the second year Congress will begin with a special Networking Event where exhibitors can meet FEPE board members and other specially invited key buyers from around the world for up to ten one-to-one ten-minute meetings.

Exhibitor packages are £6000, including two full delegate places (value £3500). There is a reduced cost for additional booth staff. Exhibitors also have access to meeting facilities and the FEPE Lounge. The Exhibition is sited next to the main Congress auditorium and there are also other branding opportunities for exhibitors and Congress sponsors.

Congress Sponsors include Platinum Sponsors Ayuda, Posterscope and Daktronics and Gold Sponsors Broadsign and Prismaflex

Over recent years the Exhibition has grown in size and scale to become a key part of the Congress, the more so as technology and data – which comprise many of the exhibits – have grown in importance as the worldwide out of home industry transforms itself in the digital era.

The Networking Event provides a unique opportunity for exhibitors to demonstrate their products and services in detail to some of the world’s major OOH companies.

Comments by Exhibitors at last year’s Congress in Stockholm include: “great space and a good selection of suppliers” and of the Networking event “this was a great event for us. It is so beneficial to get one-on-one time with key buyers from the industry.”

FEPE International Secretary General Mark Flys says: “FEPE has always been the place to learn about the industry and how it’s changing and to catch up with colleagues through its successful social programme. The Exhibition and Networking Event now comprise a key third leg of the Congress where suppliers and buyers can proactively move their businesses forward.”

For further information contact Mark Flys  – [email protected]

New outdoor advertising by-laws may soon be reality

New outdoor advertising by-laws which will hold companies criminally liable for illegal advertising, may be approved before the end of June. 

The draft bylaws are still being considered by various committees including the mayoral committee and Section 79 oversight committee, after which they will likely make their way to council for final approval.

The City‘s outdoor advertising operations manager, Jack Sekgobela, previously said media companies, communes, estate agents, franchises and private homeowners are frequent transgressors.

With 78 per cent of outdoor advertising across the City erected illegally, the municipality approved this draft by-law in June that will see companies facing criminal charges and allow Metro police to take down all illegal advertising.

The documents were sent for public consultation and have since been finalised.
MMC for Development Planning, Funzela Ngobeni, said the final draft was compiled with the consideration of public input in mind. Through the proposed by-laws, the City aims to reduce the number of illegal signs around Johannesburg and help the industry realise maximum value on approved signs, he said.

“Previously, the City regulated the industry by taking matters to court on each contravention. This cost time and money that could be rechanneled to other services.”

Ngobeni said that adherence to these by-laws improves the safety of pedestrians and motorists. He said it also saves the City’s infrastructure from accelerated wear and tear.

“Complying with by-laws affords the immediate communities to be active citizens, and be able to work with the City in minimising clutter and ensuring that there is co-existence of road traffic signs, as well advertising signs,” he said.